More than Marketing,
useful Marketing content

16 Apr 2020
1 min read

Digital member: New Jumio integration for digital IDs verifications

We’re excited to announce our new partnership with Jumio, a global leader in AI-powered identity verification. Asking bank customers and credit union members to visit their branch for things like...

07 Apr 2020
4 min read

COVID-19: Celebrating the small wins and "good problems” to have

The Prisma team working hard for you over the last 3 weeks. I was once told by a mentor to "celebrate the small wins [because] you might not get the big ones." It sounded pessimistic back then. But...

18 Mar 2020
3 min read

COVID-19 outbreak: Suggested best practices for Banks & Credit Unions

The Prisma Team goes remote for our Monday All-Hands meeting. These are extraordinary times for all of us, and we hope you, your family, and your community are adjusting to these unprecedented...

05 Mar 2020

Which marketing automation is best for banks and credit unions?

Just like the right tools make a difficult job easier, the wrong tools make a simple job impossible. But that's easier said than done when it comes to choosing tools for marketing, something that...

19 Feb 2020
5 min read

Face-to-face season is about to start...

We’re about to kick off our 2020 conference season! Our favorite thing about industry events is having the chance to meet with our clients and partners, face-to-face. If you are headed to one of...

13 Feb 2020
5 min read

A New Framework for Personalization ROI for Financial Institutions

In the year 2020, it’s no longer controversial to say that personalization significantly boosts ROI on marketing spend. Recent research by the Relevancy Group shows that marketers who master...

06 Feb 2020
3 min read

2 Truths, 2 Lies. Marketing Personalization for Banks & Credit Unions

Thanks to eCommerce giants like Amazon, consumers expect all of their transactions and online interactions to function similarly. Indeed, using marketing personalization, financial institutions can...

30 Jan 2020
2 min read

The Balancing Act of Personalization in Banking Infographic

We recently published Ron Shevlin's latest report, The Roadmap to Personalization in Banking. Ron is the Director of Research at Cornerstone Advisors and is ranked among the top FinTech influencers...

23 Jan 2020
2 min read

The Five Steps of the Roadmap to Personalization Infographic (part 3)

We recently published Ron Shevlin's latest report, The Roadmap to Personalization in Banking. Ron is the Director of Research at Cornerstone Advisors and is ranked among the top FinTech influencers...

16 Jan 2020
2 min read

A New Definition for Personalization Infographic (part 2)

We recently published Ron Shevlin's latest report, The Roadmap to Personalization in Banking. Ron is the Director of Research at Cornerstone Advisors and is ranked among the top FinTech influencers...

07 Jan 2020
1 min read

The Three Personalization Dilemmas Infographic (part 1)

We recently published Ron Shevlin's latest report, The Roadmap to Personalization in Banking. Ron is the Director of Research at Cornerstone Advisors and is ranked among the top FinTech influencers...