share of wallet

You’ve probably heard that banks and credit unions have access to a treasure trove of consumer data. In the past, financial institutions struggled with data silos, and valuable data was often...

Share of wallet (SOW) is one of the best indicators of loyalty. It provides a great way to objectively evaluate how well your cross-selling and customer retention strategies are working.

A strong User Experience (UX)—how a user interacts with and experiences your financial institution, its products, and services—is essential to maintaining customer commitment and earning referrals....