omnichannel marketing

13 Jun 2024

Interview of Prisma's Head of Growth at The Financial Brand Forum 2024

Listen to Mike Lawson with CUBroadcast interviewing Prisma Campaigns' Head of Growth at the Financial Brand Forum 2024. Discover some highlights of the event, how AI was the trending topic, and how...

04 Apr 2023

QR is Back: What are You Doing With It?

As contactless options surged in popularity during the pandemic, the QR code made a surprising comeback. Once thought to be on their last legs, QR codes have resurfaced as one of the top options for...

22 Feb 2023

The Dos and Don'ts of SMS Marketing

SMS Marketing is a favorite among many direct-to-consumer brands for its practicality and easy scalability. Simply gathering a mobile phone number from customers can provide you with a line of direct...

03 Aug 2022

The Benefits & Challenges of Advertising Within Your Own Platforms

A Lexington Law study1 revealed that 36% of Americans check their bank account daily and another 30% check it weekly. Imagine if each time your consumers logged into your mobile app or online banking...

19 Jul 2022

The Prisma Sequence for Marketing Success

At Prisma Campaigns, our mission is to bring true value to financial institutions through automated, intelligent communication. The financial landscape is competitive, and we recognize the importance...

12 Apr 2022

Interview of Prisma Campaigns' CEO at CUNA GAC 2022

Listen to Prisma Campaigns' CEO Felipe Gil talk about what makes Prisma a good fit for credit unions, during his interview at CUNA GAC 2022. Discover what he sees as the benefits of Prisma, the way...

21 Mar 2022

Brick-and-Mortar Goes Digital

Many people remember walking into their local brick-and-mortar branch as one of the foundational memories in their financial journey. Despite digital transformations taking place across the financial...

14 Jul 2021

Prisma Campaigns at CUBroadcast: Helping Star One CU & CU of Colorado

Prisma Campaigns Head of Growth Clara Hori and Prisma Campaigns CEO Felipe Gil invited to CUBroadcast to discuss how Prisma helped credit unions like Star One Credit Union and Credit Union of...

07 Apr 2021

Why your bank or credit union can’t ignore SMS marketing

A few weeks back, Jim Marous, Co-Publisher of The Financial Brand and CEO of the Digital Banking Report wrote an in-depth article about the untapped power of SMS in banking. The piece noted some...

03 Mar 2021

Your 2021 guide to omnichannel marketing for financial institutions

As we approach the one-year mark of COVID-19 restrictions, the economy as a whole is still navigating the effects of the pandemic. As for the financial services industry, banks and credit unions will...

06 Jan 2021
17 min read

Four 2021 trends for Omnichannel Marketing for Financial Institutions

Omnichannel marketing isn’t new but, with COVID, it’s a hot topic again. For financial institutions, having restricted access to lobby branches for the most part of 2020 and probably extending well...