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A growth-generating Referral Campaign
What if your best acquisition channel was already inside your membership? For Ventura County Credit Union, that question became the foundation of one of its most successful member growth initiatives....
Customer data your financial institution already has and isn't using
Financial institutions are investing more in data than ever before. Analytics capabilities, business intelligence tools, and data initiatives are high priorities across the sector. Yet for most...
The hidden cost of uncoordinated member communication
There is a scenario that plays out more often than most credit union marketing teams would like to admit. Most members never sit down to audit what their credit union has sent them in a given week....