--- title: "Prisma Campaigns at CUBroadcast: Helping Star One CU & CU of Colorado" description: Listen to Prisma Campaigns' CEO Felipe Gil and Head of Growth Clara Hori talk about how Prisma can help credit unions better connect with their members image: https://resources.prismacampaigns.com/hubfs/prisma-campaigns-at-cubroadcast.jpg --- [![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/) - Challenges we solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) - [Our solution](https://prismacampaigns.com/features/) - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) - Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) - Our company - [About](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) - [Request a demo](https://prismacampaigns.com/schedule-demo/) #### [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) #### [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) #### [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) #### [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) # [Prisma Campaigns at CUBroadcast: Helping Star One CU & CU of Colorado](https://resources.prismacampaigns.com/blog) - - - ![Clara Hori](https://resources.prismacampaigns.com/hubfs/Email/photo-clara-hori.jpg) Written by Clara Hori on July 14, 2021 **Prisma Campaigns** Head of Growth Clara Hori and Prisma Campaigns CEO Felipe Gil invited to CUBroadcast to discuss how Prisma helped credit unions like Star One Credit Union and Credit Union of Colorado improve their omni-channel marketing capabilities. Both Felipe and Clara shared their step-by-step process helping Star One and Colorado via three leverage points: - data - digital channels - deeper personalization They also provided results from each credit union, as well as what's next and how they are helping credit unions manage the evolution in this area.   See original video at [CUBroadcast](https://www.cubroadcast.com/episodes/2623-how-prisma-helped-star-one-and-credit-union-of-colorado-enhance-their-omni-channel-marketing-efforts)'s website ## Get marketing automation and personalization insights for banks and credit unions delivered to your inbox ### You may also like: [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) ## [SunWest FCU Selects Prisma Campaigns for Personalization & Engagement](https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement) MIAMI, FL. (Jul 2, 2026) - SunWest Federal Credit Union has selected Prisma Campaigns as its marketing automation and member engagement platform. Serving more than 43,000 members throughout Arizona... [Case Studies](https://resources.prismacampaigns.com/blog/tag/case-studies) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing) ## [A growth-generating Referral Campaign](https://resources.prismacampaigns.com/blog/a-growth-generating-referral-campaign) What if your best acquisition channel was already inside your membership? For Ventura County Credit Union, that question became the foundation of one of its most successful member growth initiatives.... [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Life Stage](https://resources.prismacampaigns.com/blog/tag/life-stage) [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey) ## [Customer data your financial institution already has and isn't using](https://resources.prismacampaigns.com/blog/customer-data-your-financial-institution-already-has-and-isnt-using) Financial institutions are investing more in data than ever before. Analytics capabilities, business intelligence tools, and data initiatives are high priorities across the sector. Yet for most... ![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg) ## Get in Touch 66 W Flagler St, 9th floor, Miami, FL, 33130, USA +1 (786) 808-1828 [info@prismacampaigns.com](mailto:info@prismacampaigns.com) ## Challenges We Solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) ## Product - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) ## Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) ## Our Company - [About us](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) ![GDPR Compliant, SOC2, Amazon Web Services](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-logos-1.png) - [![Twitter / X](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-twitter.svg)](https://twitter.com/prismacampaigns) - [![Facebook](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-facebook.svg)](https://www.facebook.com/PrismaCampaigns/) - [![LinkedIn](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-linkedin.svg)](https://www.linkedin.com/company/prismacampaigns) Copyright © 2026 Prisma Campaigns. All rights reserved [Privacy Policy](https://prismacampaigns.com/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Clara Hori", "url" : "https://resources.prismacampaigns.com/blog/author/clara-hori" }, "dateModified" : "2022-05-12T20:45:43.719Z", "datePublished" : "2021-07-14T20:17:00.000Z", "headline" : "Prisma Campaigns at CUBroadcast: Helping Star One CU & CU of Colorado", "image" : [ "https://resources.prismacampaigns.com/hubfs/prisma-campaigns-at-cubroadcast.jpg" ], "mainEntityOfPage" : { "@id" : "https://resources.prismacampaigns.com/blog/prisma-campaigns-at-cubroadcast-helping-star-one-cu-and-cu-of-colorado", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://resources.prismacampaigns.com/hubfs/Imported%20images/prisma-campaigns-logo.svg" }, "name" : "PRISMACAMPAIGNS Inc." } } ```