--- title: Larky & Prisma partner to deliver coordinated omnichannel engagement description: Larky and Prisma Campaigns partner to enhance omnichannel engagement for financial institutions through automated, data-driven marketing solutions. image: https://resources.prismacampaigns.com/hubfs/Blog/PR-blog-larky.png --- [![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/) - Challenges we solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) - [Our solution](https://prismacampaigns.com/features/) - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) - Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) - Our company - [About](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) - [Request a demo](https://prismacampaigns.com/schedule-demo/) #### [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) # [Larky & Prisma partner to deliver coordinated omnichannel engagement](https://resources.prismacampaigns.com/blog) - - - ![Florencia Dominguez](https://resources.prismacampaigns.com/hubfs/Email/photo-florencia-dominguez.jpg) Written by Florencia Dominguez on July 29, 2026 ANN ARBOR, MI and MIAMI, FL (July 29, 2026) - Larky, the market leader in account holder engagement technology, and Prisma Campaigns, the purpose-built omnichannel marketing automation platform for banks and credit unions, today announced a strategic partnership to transform data-driven insights into synchronized, cross-channel account holder engagement. ## Larky’s nudge® Platform Integrates with Prisma Campaigns, Empowering Financial Institutions to Automate Lifecycle Marketing Through this collaboration, financial institutions can seamlessly incorporate Larky’s proactive, location-aware push notifications into Prisma’s broader omnichannel marketing journeys. By bridging these technologies, banks and credit unions can eliminate siloed communications, ensuring that mobile notifications are perfectly timed and consistent with email, SMS, and online banking banners. The integration allows marketing teams to use first-party behavioral data, product ownership, and lifecycle events within Prisma Campaigns to automatically incorporate Larky nudge® notifications into omnichannel customer journeys. This automated approach eliminates the need for manual audience updates, enabling lean marketing teams to improve operational efficiency while maintaining compliance in regulated environments. "Our partnership with Larky bridges the gap between data strategy and impactful action, moving financial institutions away from isolated, one-off messages toward a cohesive lifecycle model," said Guillermo Winkler, CEO of Prisma. "Prisma was founded on the purpose of helping banks and credit unions build stronger, long-term relationships with the communities they serve. By making Larky's proactive push notifications a core component of a unified omnichannel journey, we are empowering marketing teams to guide account holders seamlessly throughout their entire financial journey." Financial institutions can deploy these synchronized campaigns to drive measurable outcomes across the entire account holder lifecycle. For example, institutions can automatically nudge qualified users at the optimal moment to accelerate loan adoption, boost deposit acquisition, streamline product onboarding, or broadcast critical, real-time fraud prevention alerts. "Prisma Campaigns shares our deep commitment to helping financial institutions build meaningful, personalized connections," said Gregg Hammerman, CEO of Larky. "By uniting Prisma’s powerful omnichannel automation with our nudge® platform, we are empowering banks and credit unions to seamlessly turn complex data into proactive engagement. This ensures institutions can deliver high-impact messages that drive business outcomes while deepening account holder trust." This partnership underscores both companies' commitment to moving financial institutions away from fragmented messaging toward a cohesive digital experience. Together, Larky and Prisma Campaigns make it easier than ever to simplify campaign deployment, elevate account holder lifetime value, and deliver the modern interactions today’s consumers expect. ## About Prisma Campaigns Prisma Campaigns is an omnichannel marketing automation platform built specifically for financial institutions. The platform enables organizations to leverage their data, automate marketing initiatives, and deliver personalized member communications that drive engagement, retention, and growth. For more information, visit: [https://prismacampaigns.com](https://prismacampaigns.com) ## About Larky Larky, the market leader of account holder engagement technology, empowers financial institutions to proactively connect with their audience in the right place, at the right time. Through its Larky nudge® platform, Larky enables financial institutions to drive increased deposits, boost new loans, and prevent fraud with tailored, turnkey push notification campaigns. By leveraging data-driven and location-aware messaging, financial institutions achieve engagement rates that are 7-10x higher than traditional marketing channels, creating impactful connections with account holders. For more information, visit [https://nudge.larky.com](https://nudge.larky.com) ## Get marketing automation and personalization insights for banks and credit unions delivered to your inbox ### You may also like: [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) ## [SunWest FCU Selects Prisma Campaigns for Personalization & Engagement](https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement) MIAMI, FL. (Jul 2, 2026) - SunWest Federal Credit Union has selected Prisma Campaigns as its marketing automation and member engagement platform. Serving more than 43,000 members throughout Arizona... [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) ## [West Community Credit Union partners with Prisma Campaigns to improve member communications](https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications) MIAMI, FL. (May 7, 2026) - West Community Credit Union recently partnered with Prisma Campaigns to improve member communications and support its growth as the credit union continues to expand. [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) ## [Five credit unions select Prisma to boost personalized member communication](https://resources.prismacampaigns.com/blog/five-credit-unions-select-prisma-to-boost-personalized-member-communication) MIAMI, FL. (December 18, 2025) - As expectations for personalized digital communication continue to rise, institutions throughout the credit union industry are adopting technologies to deliver... ![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg) ## Get in Touch 66 W Flagler St, 9th floor, Miami, FL, 33130, USA +1 (786) 808-1828 [info@prismacampaigns.com](mailto:info@prismacampaigns.com) ## Challenges We Solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) ## Product - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) ## Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) ## Our Company - [About us](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) ![GDPR Compliant, SOC2, Amazon Web Services](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-logos-1.png) - [![Twitter / X](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-twitter.svg)](https://twitter.com/prismacampaigns) - [![Facebook](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-facebook.svg)](https://www.facebook.com/PrismaCampaigns/) - [![LinkedIn](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-linkedin.svg)](https://www.linkedin.com/company/prismacampaigns) Copyright © 2026 Prisma Campaigns. 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