29 May 2024

Navigating the Future and AI: Recap of the Financial Brand Forum 2024

We are just back from Las Vegas, where we sponsored the Financial Brand Forum at the Aria Hotel. This event is one of the most important for banks and credit unions and brings together some 1200...

28 Mar 2024

2024 Marketing & Business Development Council Conference Recap

Last week, we attended the 2024 America's Credit Unions Marketing & Business Development Council Conference in Las Vegas. Unlike the much larger Governmental Affairs Conference (GAC), this event...

13 Mar 2024

2024 GAC Recap - from CUNA to America's Credit Unions

Last week, we attended the America's Credit Unions Governmental Affairs Conference (GAC) 2024, held at the Walter E. Washington Convention Center in Washington, DC. This was the first gathering of...

25 Jan 2023

February & March Events 2023

2023 has already started, and we're thrilled to announce that we're kicking off the year with a bang. Once again we are attending two major credit union events. These events are an excellent...

07 Sep 2021

Seven 21st-Century Approaches to Segmentation

Have you heard the expression “sell more by selling less?” Marketers have long used the process of segmentation to divide a marketplace into smaller parts and make messaging more definable,...

24 Aug 2021
4 min read

How to Be an Effective Financial Marketing Leader

All good leaders possess a few common traits. Some of these ubiquitous qualities include confidence, communication skills, integrity, and a vision for improvement. At Prisma, we believe that great...