--- title: Prisma's Marketing automation Blog | Marketing description: Marketing | Our blog talks about omnichannel marketing for banks and credit unions. Prisma Campaigns is an all-in-one marketing automation software for financial institutions. --- [![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/) - Challenges we solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) - [Our solution](https://prismacampaigns.com/features/) - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) - Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) - Our company - [About](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) - [Request a demo](https://prismacampaigns.com/schedule-demo/) # marketing Topics | Subscribe | Trending 23 Sep 2026 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) 3 min read ## [MAC Conference 2026: Rethinking human connection in the age of AI](https://resources.prismacampaigns.com/blog/mac-conference-2026-rethinking-human-connection-in-the-age-of-ai) From September 15–17, credit union marketers gathered at the JW Marriott Scottsdale Camelback Inn Resort & Spa for MAC Conference 2026. Surrounded by the beautiful Arizona desert, the event brought... By [Florencia Dominguez](https://resources.prismacampaigns.com/blog/author/florencia-dominguez) 22 Apr 2026 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) 2 min read ## [The biggest themes from The Financial Brand Forum 2026](https://resources.prismacampaigns.com/blog/the-biggest-themes-from-the-financial-brand-forum-2026) Last week in Las Vegas, The Financial Brand Forum 2026 brought together leaders from banks, credit unions, fintechs, and other financial services organizations to discuss growth, customer experience,... By [Florencia Dominguez](https://resources.prismacampaigns.com/blog/author/florencia-dominguez) 31 Mar 2026 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) 2 min read ## [Learnings from the 2026 Marketing, PR & Development Council Conference](https://resources.prismacampaigns.com/blog/learnings-from-the-2026-marketing-pr-development-council-conference) At this year’s Marketing, PR & Development Council Conference, one theme stood out: credit union marketing teams must do more with limited resources, adapt quickly to change, and take a larger role... By [Florencia Dominguez](https://resources.prismacampaigns.com/blog/author/florencia-dominguez) 12 Mar 2026 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) 4 min read ## [GAC 2026: Key trends and topics shaping the future of credit unions](https://resources.prismacampaigns.com/blog/gac-2026-key-trends-and-topics-shaping-the-future-of-credit-unions) This year’s Governmental Affairs Conference once again brought together leaders from across the credit union movement for one of the industry’s most important annual gatherings. For Prisma Campaigns,... By [Florencia Dominguez](https://resources.prismacampaigns.com/blog/author/florencia-dominguez) 06 Nov 2025 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) 4 min read ## [Top Insights from MAC 2025: Key Takeaways for Credit Union Marketers](https://resources.prismacampaigns.com/blog/top-insights-from-mac-2025-key-takeaways-for-credit-union-marketers) Explore the top insights from the Marketing Association of Credit Unions Conference 2025 in Fort Lauderdale. Discover how credit union marketers are leading with authenticity, creativity, and... By [Florencia Dominguez](https://resources.prismacampaigns.com/blog/author/florencia-dominguez) 17 Sep 2025 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) 3 min read ## [Jack Henry Connect 2025 Recap: Insights From Our First Experience](https://resources.prismacampaigns.com/blog/jack-henry-connect-2025-recap-insights-from-our-first-experience) Discover takeaways from Jack Henry Connect 2025 in San Diego. Explore how conversations around AI, payments, and digital banking connect with omnichannel marketing strategies for credit unions and... By [Florencia Dominguez](https://resources.prismacampaigns.com/blog/author/florencia-dominguez) 24 Apr 2025 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) 4 min read ## [Highlights from the Financial Brand Forum 2025](https://resources.prismacampaigns.com/blog/2025-fbf-conference-recap) From April 14 to 16, 2025, the Aria Hotel & Resort in Las Vegas hosted once again the Financial Brand Forum, bringing together over 2,000 leaders from banks and credit unions. Over three days,... By [Florencia Dominguez](https://resources.prismacampaigns.com/blog/author/florencia-dominguez) 02 Apr 2025 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) 2 min read ## [2025 MPRD Conference Recap: Innovation, Connections, & Community](https://resources.prismacampaigns.com/blog/2025-mprd-conference-recap) The 2025 Marketing, PR & Development Council Conference, held in Austin, TX, from March 23–26, once again proved to be one of the most energizing and inspiring events in the credit union calendar,... By [Florencia Dominguez](https://resources.prismacampaigns.com/blog/author/florencia-dominguez) 13 Mar 2025 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) 3 min read ## [GAC 2025 Recap - Innovation, Marketing, and Meaningful Connections](https://resources.prismacampaigns.com/blog/2025-gac-recap) The Governmental Affairs Conference (GAC) 2025 was an incredible opportunity to engage with credit union professionals, industry experts, and partners, all focused on innovation, member engagement,... By [Florencia Dominguez](https://resources.prismacampaigns.com/blog/author/florencia-dominguez) 26 Sep 2024 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) 3 min read ## [Vendor Partnerships That Work: How Credit Unions Choose Wisely](https://resources.prismacampaigns.com/blog/vendor-partnerships-that-work-for-credit-unions) Over the past few years, we've conducted interviews with our customers to gain insights into what credit unions value in our partnership and where we can improve. If budget season has you reflecting... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 29 May 2024 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) 3 min read ## [Navigating the Future and AI: Recap of the Financial Brand Forum 2024](https://resources.prismacampaigns.com/blog/2024-financial-brand-forum-recap) We are just back from Las Vegas, where we sponsored the Financial Brand Forum at the Aria Hotel. This event is one of the most important for banks and credit unions and brings together some 1200... By [Camilo Alvarez](https://resources.prismacampaigns.com/blog/author/camilo-alvarez) [Load More Posts](https://resources.prismacampaigns.com/blog/tag/marketing/page/2) ## Marketing automation and personalization insights for banks and credit unions delivered to your inbox. ### Topics - [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) - [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) - [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Events](https://resources.prismacampaigns.com/blog/tag/events) - [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) - [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) - [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) - [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) - [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey) - [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation) - [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) - [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing) - [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) - [Case Studies](https://resources.prismacampaigns.com/blog/tag/case-studies) - [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization) - [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding) - [Prisma Highlights](https://resources.prismacampaigns.com/blog/tag/prisma-highlights) - [Lead Generation](https://resources.prismacampaigns.com/blog/tag/lead-generation) - [Data](https://resources.prismacampaigns.com/blog/tag/data) - [Share of Wallet](https://resources.prismacampaigns.com/blog/tag/share-of-wallet) - [Webinars](https://resources.prismacampaigns.com/blog/tag/webinars) - [Customer Loyalty](https://resources.prismacampaigns.com/blog/tag/customer-loyalty) - [Product Updates](https://resources.prismacampaigns.com/blog/tag/product-updates) - [Savvy Scenarios](https://resources.prismacampaigns.com/blog/tag/savvy-scenarios) - [Cross-Sell](https://resources.prismacampaigns.com/blog/tag/cross-sell) - [Life Stage](https://resources.prismacampaigns.com/blog/tag/life-stage) - [Media](https://resources.prismacampaigns.com/blog/tag/media) - [AI](https://resources.prismacampaigns.com/blog/tag/ai) - [Gamification](https://resources.prismacampaigns.com/blog/tag/gamification) - [Nurturing](https://resources.prismacampaigns.com/blog/tag/nurturing) ### Subscribe to Email Updates ### Trending [MAC Conference 2026: Rethinking human connection in the age of AI](https://resources.prismacampaigns.com/blog/mac-conference-2026-rethinking-human-connection-in-the-age-of-ai) Sep 23 2026 [Your credit union has the technology. Can marketing actually use it?](https://resources.prismacampaigns.com/blog/where-does-marketing-automation-fit-in-a-credit-unions-tech-stack) Sep 09 2026 [What should financial institutions look for in a marketing automation platform?](https://resources.prismacampaigns.com/blog/what-should-financial-institutions-look-for-in-a-marketing-automation-platform) Aug 20 2026 [Larky & Prisma partner to deliver coordinated omnichannel engagement](https://resources.prismacampaigns.com/blog/larky-prisma-partner-to-deliver-coordinated-omnichannel-engagement) Jul 29 2026 [SunWest FCU Selects Prisma Campaigns for Personalization & Engagement](https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement) Jul 02 2026 [A growth-generating Referral Campaign](https://resources.prismacampaigns.com/blog/a-growth-generating-referral-campaign) Jun 18 2026 [Customer data your financial institution already has and isn't using](https://resources.prismacampaigns.com/blog/customer-data-your-financial-institution-already-has-and-isnt-using) Jun 11 2026 [The hidden cost of uncoordinated member communication](https://resources.prismacampaigns.com/blog/the-hidden-cost-of-uncoordinated-member-communication) May 28 2026 [West Community Credit Union partners with Prisma Campaigns to improve member communications](https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications) May 06 2026 [The biggest themes from The Financial Brand Forum 2026](https://resources.prismacampaigns.com/blog/the-biggest-themes-from-the-financial-brand-forum-2026) Apr 22 2026 ![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg) ## Get in Touch 66 W Flagler St, 9th floor, Miami, FL, 33130, USA +1 (786) 808-1828 [info@prismacampaigns.com](mailto:info@prismacampaigns.com) ## Challenges We Solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) ## Product - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) ## Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) ## Our Company - [About us](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) ![GDPR Compliant, SOC2, Amazon Web Services](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-logos-1.png) - [![Twitter / X](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-twitter.svg)](https://twitter.com/prismacampaigns) - [![Facebook](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-facebook.svg)](https://www.facebook.com/PrismaCampaigns/) - [![LinkedIn](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-linkedin.svg)](https://www.linkedin.com/company/prismacampaigns) Copyright © 2026 Prisma Campaigns. 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