More than Marketing,
useful Marketing content

03 Dec 2019
2 min read

Personalized artwork? Taking personalization further

When implementing personalization, a necessary first step is setting up a recommendation system to show the best information to each client at the best time, across all digital channels. The number...

22 Nov 2019
3 min read

The data you need is already there

There are a few things that I fear more than being out of touch. These days, being outdated might leave you out of the conversation. Recently, I experienced being on the receiving end of that "out of...

24 Jul 2019
2 min read

The near-near, almost here, future of retail banking

It was only a short time ago that we used to visit bank branches, use checkbooks, draw cash, chat with the manager and review our spending on printed sheets. Then came the ATM, then the personal...

18 Jul 2019
3 min read

Fintech landscape - We need it all and we need it now

Competition for small and medium size financial institutions is coming from all angles, from the tiny fintechs which originally looked like impertinent intruders and from the largest and wealthiest...

08 Jul 2019
3 min read

Digital transformation of FIs - It all goes out the window

All banks and FIS agree that digitalization is a number one priority, almost an obligation. They have been forced by market pressures to create some form of strategy for moving in this direction and...

02 Jul 2019
3 min read

Who will run the AI in banking?

Since the dawn of human civilization we've been developing technologies to improve or ease our productivity. If we take a quick look at history we can see that from time to time there have been...

26 Jun 2019
3 min read

From digital banking to intelligent banking

Digital banking is here to stay. And for customers like me it has steadily became a necessity. The day I discovered I could do my errands without leaving home, at any time and wearing only my...

20 Jun 2019
1 min read

Prisma Campaigns takes home AXFI's Killer Fintech Speed Round Award

Last week, we attended the 6th Annual Analytics and Financial Innovation (AXFI) Conference in Minneapolis. This event addresses the growing need to make analytics and innovation (particularly in...

03 May 2019
2 min read

CU Rise partners with Prisma Campaigns to help CUs leverage their data

Today, data analytics specialist CU Rise Analytics has partnered with Prisma Campaigns, provider of intelligent marketing automation to provide complementary solutions for Credit Unions (CUs). Both...

29 Apr 2019
4 min read

We don't accept tokens [Digital marketing today]

It's too easy to get complacent, for companies to do a bit about diversity and then ease off... The HR manager of a multinational company received a directive from head office about a company-wide...

08 Jan 2019
3 min read

Is your credit union ready for marketing automation?

CUs may not have the breadth or market-share of the for-profit banks, but they make up for this with their specialized member knowledge. Learn how automation can enhance this personalized service...