From September 15–17, credit union marketers gathered at the JW Marriott Scottsdale Camelback Inn Resort & Spa for MAC Conference 2026. Surrounded by the beautiful Arizona desert, the event brought...
Most credit unions already have a substantial technology stack. Member and account information lives in the core. A CRM may support relationship management, service, or sales workflows. An MCIF, data...
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Marketing automation platforms can look remarkably similar during a demo. Most can send emails, build audiences, personalize content, and automate journeys. Many now promise AI-powered insights,...
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What if your best acquisition channel was already inside your membership? For Ventura County Credit Union, that question became the foundation of one of its most successful member growth initiatives....
Financial institutions are investing more in data than ever before. Analytics capabilities, business intelligence tools, and data initiatives are high priorities across the sector. Yet for most...
There is a scenario that plays out more often than most credit union marketing teams would like to admit. Most members never sit down to audit what their credit union has sent them in a given week....
Last week in Las Vegas, The Financial Brand Forum 2026 brought together leaders from banks, credit unions, fintechs, and other financial services organizations to discuss growth, customer experience,...
How do you stand out in a sea of generic marketing noise? For Credit Union of Colorado, the answer wasn't louder messaging, but using data in a smarter way. This article describes how, by pivoting...
At this year’s Marketing, PR & Development Council Conference, one theme stood out: credit union marketing teams must do more with limited resources, adapt quickly to change, and take a larger role...
Credit unions are increasingly turning to digital innovation to deepen member relationships and strengthen their portfolios. A recent case study featuring Securityplus Federal Credit Union, an...
This year’s Governmental Affairs Conference once again brought together leaders from across the credit union movement for one of the industry’s most important annual gatherings. For Prisma Campaigns,...