As consumer expectations continue to evolve, credit unions face the challenge of adapting to deliver personalized and efficient financial solutions. The Credit Union of Colorado illustrates how...
Imagine being asked to print a form, sign it, and deliver it somewhere. How likely are you to do it right away? Or, if you could do it online but had to wait months for processing, would you rush?...
Over the past few years, we've conducted interviews with our customers to gain insights into what credit unions value in our partnership and where we can improve. If budget season has you reflecting...
In the fast-paced world of financial services, how can credit unions strike a balance between providing fast, efficient service and maintaining a personal, empathetic connection with members? A sort...
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. Today, one of the most significant advancements transforming the marketing world is...
Digital marketing relies heavily on automation tools to streamline processes and personalize interactions. However, setting limits on outbound communication (emails, text messages, and push...
Listen to Mike Lawson with CUBroadcast interviewing Prisma Campaigns' Head of Growth at the Financial Brand Forum 2024. Discover some highlights of the event, how AI was the trending topic, and how...
We are just back from Las Vegas, where we sponsored the Financial Brand Forum at the Aria Hotel. This event is one of the most important for banks and credit unions and brings together some 1200...
Much like a skilled mechanic simplifies auto repair details for their customers, financial marketers work to clarify daunting financial concepts like APR, dividends, compound interest, and...
Recently, the concept of "digital transformation" has evolved. It’s no longer seen as a finite goal for businesses to achieve and then consider themselves "done," but rather as an ongoing adaptation...
Last week, we attended the 2024 America's Credit Unions Marketing & Business Development Council Conference in Las Vegas. Unlike the much larger Governmental Affairs Conference (GAC), this event...