Clara Hori

Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry.
16 May 2024

Speak Money: Simplifying Financial Jargon for Credit Union Members

Much like a skilled mechanic simplifies auto repair details for their customers, financial marketers work to clarify daunting financial concepts like APR, dividends, compound interest, and...

24 Apr 2024

Accelerating Digital Transformation in Banking: A Strategic Approach to Vendor Selection

Recently, the concept of "digital transformation" has evolved. It’s no longer seen as a finite goal for businesses to achieve and then consider themselves "done," but rather as an ongoing adaptation...

10 Apr 2024
2 min read

Prisma Campaigns Signs New Partnerships with Two Leading Credit Unions

MIAMI, FL. (April 11, 2024) - Prisma Campaigns, a leading provider of marketing automation solutions for credit unions, is proud to announce two new partnerships. Los Angeles Police Federal Credit...

28 Feb 2024

Utilizing Automation to Increase Loan and Deposit Accounts

In today's competitive landscape, financial institutions (FIs) face the constant challenge of growing their loan and deposit accounts. One effective solution lies in embracing...

14 Feb 2024

Join Prisma at Two Exciting 2024Q1 Events

One of the things we love about Q1 is that it has two key events that credit union professionals eagerly anticipate: The CUNA Governmental Affairs Conference (GAC) in Washington DC, and the CUNA...

30 Jan 2024

Maximizing Loan and Deposit Growth: A Data-Driven Approach

In the rapidly evolving current landscape, Financial Institutions (FIs) are increasingly recognizing the need to leverage data-driven strategies to maximize loan and deposit growth. This approach...

19 Jan 2024
2 min read

Prisma Campaigns Achieves SOC 2 Type 2 Compliance, Reinforcing Commitment to Security and Trust

January 18th, 2024, Miami, Florida – Prisma Campaigns, a leader in innovative marketing solutions, proudly announces the successful achievement of the SOC 2 Type 2 attestation. The assessment was...

04 Jan 2024

Digital Transformation in Action: CU of Colorado's Innovative Journey

In the dynamic world of financial solutions, Credit Union of Colorado's recent strategy to increase deposits and streamline Certificate of Deposit (CD) sales online stands as a testament to their...

21 Dec 2023

Crafting Advanced Campaigns with Purpose

Financial institutions all over the world are trying to restructure their digital marketing efforts to align with the needs of their customers. More than ever, it is essential that an FI’s digital...

06 Dec 2023

Removing Barriers and Expanding Membership

Even for the largest credit unions, consistent growth is essential. Expanding your base allows you to provide more for your existing members, and to prepare better for the future. When growth slows,...

22 Nov 2023

Biggest SEO Mistakes

Financial institutions are relying on digital engagement more than ever. By 2025, experts predict that around 65% of all engagement for financial service companies will be entirely online. This means...