Clara Hori

Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry.
15 Nov 2021

Small Data Generates the Biggest Wins

You’ve probably heard that banks and credit unions have access to a treasure trove of consumer data. In the past, financial institutions struggled with data silos, and valuable data was often...

26 Oct 2021
4 min read

Highlights from the 2021 ABA Bank Marketing Conference

We recently sponsored the American Banking Association (ABA) 2021 Bank Marketing Conference (BMC), which took place virtually Sept 27 and 28, 2021. Though we were disappointed we couldn't attend in...

18 Oct 2021

9 Ways to Effectively Cross-Sell Without Angering Your Audience

Financial institutions and their marketing teams should have one goal in mind: to improve their consumers’ financial well-being. Discussing finances can cause feelings of vulnerability and...

27 Sep 2021

Savvy Scenarios: Life Stages Fueled By Data

In Prisma’s Savvy Scenarios series, we’ll cover use cases and strategies that lead to successful, data-driven marketing automation. Financial institutions are privy to customer data, and utilizing...

09 Sep 2021
5 min read

The Evolution of Financial Services Technology

The financial services industry is barely recognizable from two decades back. Advancements in technology have ushered in a new era in banking. From smartphones to big data, the landscape has evolved...

09 Jun 2021
3 min read

In The Financial Brand: vendor synergy to accelerate digitalization

Digital transformation, and the foundation required to support it, cannot be cut short. But, banks and credit unions that have catching up to do can benefit from working with providers that take a...

18 May 2021
10 min read

Four decisions to make before running any personalized campaign

Since publishing Ron Shevlin’s The Roadmap to Personalization in Banking report, we continue to receive requests for specifics. People have loved Ron’s recommendations and they want to know how they...

11 Mar 2021
2 min read

Making customer data even more leverageable with Trellance M360

If you’re already one of the 30+ banks and credit unions that are using Prisma Campaigns to maximize their marketing campaign results, you’re familiar with the concept of an omnichannel approach, and...

16 Feb 2021
3 min read

It’s time to kickstart the 2021 (virtual) conference season!

We’re BIG people-people. And while we love nothing more than seeing your smiling faces in-the-flesh, live events simply aren’t a reality just yet. Luckily, the big industry names in events are...

06 Jan 2021
17 min read

Four 2021 trends for Omnichannel Marketing for Financial Institutions

Omnichannel marketing isn’t new but, with COVID, it’s a hot topic again. For financial institutions, having restricted access to lobby branches for the most part of 2020 and probably extending well...

01 Dec 2020
10 min read

What is Omnichannel Marketing and how can your brand benefit from it

Thanks to e-commerce and entertainment giants like Amazon and Netflix, today’s customers have come to expect the same deeply personal customer experiences across industries. They want to be seen,...