The most frustrating things for consumers to encounter along their buyer’s journey are the unnecessary roadblocks. These friction points can take many forms, can happen at every stage of the...
Today’s most successful marketing campaigns all rely on multiple channels to get the word out. Businesses take advantage of email, SMS, and online advertising to ensure that their audience is...
Prisma Campaigns is proud to announce that we’ve received a clean SOC 2 Type 1 attestation report. This rigorous, independent assessment of our internal security controls validates our dedication and...
Miami, FL (June 21, 2023) - Prisma Campaigns is excited to announce its new partnership with CASE Credit Union. This collaboration reflects CASE Credit Union's dedication to innovation, continuous...
Over the past year, you’ve probably seen headlines announcing massive leaps in the capabilities of artificial intelligence. Teams are using AI to generate content and to manage data much more...
If your institution has recently rolled out a new campaign or product offer, you’ve probably developed a landing page to promote it. While landing pages are a popular way to drive online engagement,...
Email dominates the field of outbound marketing. It’s estimated that anywhere between 60% and 90% of businesses use it as their primary marketing method, as email addresses are easy to collect, and...
When making decisions regarding their marketing strategy, financial institutions often discuss “sales funnels” or a “buyer’s journey.” These terms represent strategies businesses can employ to...
Many banks and credit unions have focused on adopting a “mobile-first” mindset and seeking out digital innovations to bring their institution up to speed. New technology provides efficiency and...
2023 has already started, and we're thrilled to announce that we're kicking off the year with a bang. Once again we are attending two major credit union events. These events are an excellent...
If you’ve ever visited a website and been greeted by a chatbot, you’ve encountered an example of leveraging conversational marketing. New technologies can transform how you communicate with your...