Clara Hori

Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry.
23 Aug 2023
4 min read

Eliminating Friction Points on the Journey

The most frustrating things for consumers to encounter along their buyer’s journey are the unnecessary roadblocks. These friction points can take many forms, can happen at every stage of the...

12 Jul 2023

Reducing Opt-Outs

Today’s most successful marketing campaigns all rely on multiple channels to get the word out. Businesses take advantage of email, SMS, and online advertising to ensure that their audience is...

05 Jul 2023
2 min read

Prisma Campaigns Achieves SOC 2 Type I Attestation

Prisma Campaigns is proud to announce that we’ve received a clean SOC 2 Type 1 attestation report. This rigorous, independent assessment of our internal security controls validates our dedication and...

21 Jun 2023
1 min read

Prisma Campaigns Announces Partnership with CASE Credit Union

Miami, FL (June 21, 2023) - Prisma Campaigns is excited to announce its new partnership with CASE Credit Union. This collaboration reflects CASE Credit Union's dedication to innovation, continuous...

07 Jun 2023

Automated and Artificial Intelligence

Over the past year, you’ve probably seen headlines announcing massive leaps in the capabilities of artificial intelligence. Teams are using AI to generate content and to manage data much more...

19 Apr 2023

Landing Page Conversion

If your institution has recently rolled out a new campaign or product offer, you’ve probably developed a landing page to promote it. While landing pages are a popular way to drive online engagement,...

21 Mar 2023

Email Design Tips

Email dominates the field of outbound marketing. It’s estimated that anywhere between 60% and 90% of businesses use it as their primary marketing method, as email addresses are easy to collect, and...

09 Mar 2023

Nurturing vs. Cross-Selling: Five Key Differences Explained

When making decisions regarding their marketing strategy, financial institutions often discuss “sales funnels” or a “buyer’s journey.” These terms represent strategies businesses can employ to...

15 Feb 2023

Finding the Right Balance of Human Connection and Digital Capabilities

Many banks and credit unions have focused on adopting a “mobile-first” mindset and seeking out digital innovations to bring their institution up to speed. New technology provides efficiency and...

25 Jan 2023

February & March Events 2023

2023 has already started, and we're thrilled to announce that we're kicking off the year with a bang. Once again we are attending two major credit union events. These events are an excellent...

29 Dec 2022
2 min read

What is Conversational Marketing?

If you’ve ever visited a website and been greeted by a chatbot, you’ve encountered an example of leveraging conversational marketing. New technologies can transform how you communicate with your...