Clara Hori

Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry.
09 Sep 2021
5 min read

The Evolution of Financial Services Technology

The financial services industry is barely recognizable from two decades back. Advancements in technology have ushered in a new era in banking. From smartphones to big data, the landscape has evolved...

09 Jun 2021
3 min read

In The Financial Brand: vendor synergy to accelerate digitalization

Digital transformation, and the foundation required to support it, cannot be cut short. But, banks and credit unions that have catching up to do can benefit from working with providers that take a...

18 May 2021
10 min read

Four decisions to make before running any personalized campaign

Since publishing Ron Shevlin’s The Roadmap to Personalization in Banking report, we continue to receive requests for specifics. People have loved Ron’s recommendations and they want to know how they...

11 Mar 2021
2 min read

Making customer data even more leverageable with Trellance M360

If you’re already one of the 30+ banks and credit unions that are using Prisma Campaigns to maximize their marketing campaign results, you’re familiar with the concept of an omnichannel approach, and...

16 Feb 2021
3 min read

It’s time to kickstart the 2021 (virtual) conference season!

We’re BIG people-people. And while we love nothing more than seeing your smiling faces in-the-flesh, live events simply aren’t a reality just yet. Luckily, the big industry names in events are...

06 Jan 2021
17 min read

Four 2021 trends for Omnichannel Marketing for Financial Institutions

Omnichannel marketing isn’t new but, with COVID, it’s a hot topic again. For financial institutions, having restricted access to lobby branches for the most part of 2020 and probably extending well...

01 Dec 2020
10 min read

What is Omnichannel Marketing and how can your brand benefit from it

Thanks to e-commerce and entertainment giants like Amazon and Netflix, today’s customers have come to expect the same deeply personal customer experiences across industries. They want to be seen,...

04 Nov 2020

5 marketing challenges credit unions are facing in the age of COVID-19

The pandemic has credit union marketers struggling to digitize at breakneck speed. Here are five challenges standing in their way.

07 Aug 2020
6 min read

Five great virtual events for credit unions - Summer 2020

Remember February, when we all went to CUNA GAC in Washington and thought, "Wow, what a great line-up of conferences we have for 2020"? Remember March, when we thought maybe they would just be...

27 Jul 2020

Prisma Campaigns and Trellance announce partnership for data service

  New partnership will allow credit unions to improve digital experience, increase conversions and deepen relationships by making personalization and data-driven campaigns a reality.