More than Marketing,
useful Marketing content

20 Sep 2022
4 min read

All About Buyer Personas

Buyer personas are an effective way to align your organization and elevate your marketing strategy. When you create buyer personas, you are envisioning different representations of ideal consumers...

31 Aug 2022
4 min read

Advertising in the Privacy Age

We’ve entered a new era — one that places a more intense focus on consumer data privacy. Google and Apple took significant steps toward a more data-protected environment for consumers, and other...

Subscribe

Get our updates via email

18 Aug 2022

Capturing Loans and Converting Indirect Consumers

Indirect loans have become more popular in the last decade, and this type of loan can generate substantial loan portfolio growth for banks and credit unions. Typically, a financial institution...

03 Aug 2022

The Benefits & Challenges of Advertising Within Your Own Platforms

A Lexington Law study1 revealed that 36% of Americans check their bank account daily and another 30% check it weekly. Imagine if each time your consumers logged into your mobile app or online banking...

19 Jul 2022

The Prisma Sequence for Marketing Success

At Prisma Campaigns, our mission is to bring true value to financial institutions through automated, intelligent communication. The financial landscape is competitive, and we recognize the importance...

06 Jul 2022

10 Reasons Financial Institution Websites Don’t Convert

If you’re unhappy with your website conversion rate, you’re not alone. There are many reasons that could be holding people back from taking the next step with your financial institution, whether it...

21 Jun 2022

A/B Testing

As financial marketers, we’re always searching for ways to improve ad performance. A/B testing, otherwise known as split testing, is a popular way to do so. Simply put, marketers test two versions of...

07 Jun 2022
3 min read

The Confusing Path to Understanding your Financial Marketing's ROI

Banks and credit unions want to see their marketing efforts pay off, but many marketing teams struggle with calculating their programs’ return on investment (ROI). In a recent study1, 84% of...

24 May 2022

5 Cures for Banner Ad Blindness

Banner ad blindness is a phenomenon brought on by advertisement over-exposure. As digital ads became part of our daily lives, people recognized their typical shape and location on a webpage. As a...

09 May 2022
3 min read

Balancing Smart Data With Privacy Best Practices

Data allows financial institutions to target personalized offers and enhance the consumer experience, but as cybercrime and online and mobile banking use increase, data privacy has become one of...

25 Apr 2022
2 min read

Good and Bad Financial Data Behavior

Some experts suggest that financial institutions have access to more consumer data than any other industry. There are several types of valuable data that institutions use to create personalized...