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16 May 2024
2 min read

Speak Money: Simplifying Financial Jargon for Credit Union Members

Much like a skilled mechanic simplifies auto repair details for their customers, financial marketers work to clarify daunting financial concepts like APR, dividends, compound interest, and...

24 Apr 2024
2 min read

Accelerating Digital Transformation in Banking: A Strategic Approach to Vendor Selection

Recently, the concept of "digital transformation" has evolved. It’s no longer seen as a finite goal for businesses to achieve and then consider themselves "done," but rather as an ongoing adaptation...


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10 Apr 2024
2 min read

Prisma Campaigns Signs New Partnerships with Two Leading Credit Unions

MIAMI, FL. (April 11, 2024) - Prisma Campaigns, a leading provider of marketing automation solutions for credit unions, is proud to announce two new partnerships. Los Angeles Police Federal Credit...

28 Mar 2024

2024 Marketing & Business Development Council Conference Recap

Last week, we attended the 2024 America's Credit Unions Marketing & Business Development Council Conference in Las Vegas. Unlike the much larger Governmental Affairs Conference (GAC), this event...

13 Mar 2024

2024 GAC Recap - from CUNA to America's Credit Unions

Last week, we attended the America's Credit Unions Governmental Affairs Conference (GAC) 2024, held at the Walter E. Washington Convention Center in Washington, DC. This was the first gathering of...

28 Feb 2024

Utilizing Automation to Increase Loan and Deposit Accounts

In today's competitive landscape, financial institutions (FIs) face the constant challenge of growing their loan and deposit accounts. One effective solution lies in embracing...

14 Feb 2024

Join Prisma at Two Exciting 2024Q1 Events

One of the things we love about Q1 is that it has two key events that credit union professionals eagerly anticipate: The CUNA Governmental Affairs Conference (GAC) in Washington DC, and the CUNA...

30 Jan 2024

Maximizing Loan and Deposit Growth: A Data-Driven Approach

In the rapidly evolving current landscape, Financial Institutions (FIs) are increasingly recognizing the need to leverage data-driven strategies to maximize loan and deposit growth. This approach...

19 Jan 2024
2 min read

Prisma Campaigns Achieves SOC 2 Type 2 Compliance, Reinforcing Commitment to Security and Trust

January 18th, 2024, Miami, Florida – Prisma Campaigns, a leader in innovative marketing solutions, proudly announces the successful achievement of the SOC 2 Type 2 attestation. The assessment was...

04 Jan 2024

Digital Transformation in Action: CU of Colorado's Innovative Journey

In the dynamic world of financial solutions, Credit Union of Colorado's recent strategy to increase deposits and streamline Certificate of Deposit (CD) sales online stands as a testament to their...

21 Dec 2023

Crafting Advanced Campaigns with Purpose

Financial institutions all over the world are trying to restructure their digital marketing efforts to align with the needs of their customers. More than ever, it is essential that an FI’s digital...