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09 May 2022
3 min read

Balancing Smart Data With Privacy Best Practices

Data allows financial institutions to target personalized offers and enhance the consumer experience, but as cybercrime and online and mobile banking use increase, data privacy has become one of...

25 Apr 2022
2 min read

Good and Bad Financial Data Behavior

Some experts suggest that financial institutions have access to more consumer data than any other industry. There are several types of valuable data that institutions use to create personalized...

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18 Apr 2022
2 min read

Prisma Campaigns and Bankjoy partner to power up digital channels as a marketing asset for credit unions and community banks

New integration enables credit unions and community banks to push targeted marketing offers through their mobile and online banking channels and more.   (BOSTON, MA — April 12th, 2022) — Today,...

12 Apr 2022

Interview of Prisma Campaigns' CEO at CUNA GAC 2022

Listen to Prisma Campaigns' CEO Felipe Gil talk about what makes Prisma a good fit for credit unions, during his interview at CUNA GAC 2022. Discover what he sees as the benefits of Prisma, the way...

05 Apr 2022
4 min read

Marketing Language for Financial Institutions

Financial services can be complex, and financial language is known for confusing jargon and complicated terminology. It’s important for financial marketing to be as transparent and straightforward as...

21 Mar 2022

Brick-and-Mortar Goes Digital

Many people remember walking into their local brick-and-mortar branch as one of the foundational memories in their financial journey. Despite digital transformations taking place across the financial...

28 Feb 2022

Essential Email Marketing Best Practices

Email marketing is one of the most reliable and powerful ways to connect with consumers, introduce new products, and increase conversions. Sending an email is easy, but getting them delivered,...

15 Feb 2022
1 min read

Prisma Campaigns Announces New Relationship With United Teletech Financial

BOSTON, MA. (Feb. 16, 2022) - Prisma Campaigns has recently formed a new relationship with United Teletech Financial, A Federal Credit Union, as a key marketing automation solution for its future....

02 Feb 2022

Savvy Scenarios: Get On Board With New Consumers

For our third Savvy Scenario, we hone in on marketing to one phase of the consumer journey. Each person’s experience with your institution is unique, and people discover new products and develop...

17 Jan 2022

Level Up Your Gamified Marketing

One thing us consumers have in common is our attention span. We prefer digestible content and quick bursts of activity that don’t take large chunks of time away from our busy schedules. Gamified...

05 Jan 2022
1 min read

Prisma Campaigns Announces Relationship With Sunmark Credit Union

BOSTON, MA. (Jan. 4, 2022) - Prisma Campaigns has announced that it is working with Sunmark Credit Union to deliver a personalized digital experience to its members. Prisma Campaigns, CUNA Strategic...