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Financial institutions are relying on digital engagement more than ever. By 2025, experts predict that around 65% of all engagement for financial service companies will be entirely online. This means...

Credit unions have a long history of supporting local communities through charity work, community outreach, and other initiatives. By providing this support to the people and businesses in their...

Financial institutions are always looking for a competitive edge. With the advent of more advanced machine learning and data-gathering techniques, the use of predictive analytics has become an...

As a financial institution, one of the most crucial aspects of a good marketing strategy is ensuring your members’ digital experience is top-notch. Estimates put the range of digital interaction...

We’ve all left a website with a full shopping cart, only to forget about it and move on. How companies go about reminding you of your intent to purchase can make a massive difference in their...

Implementing marketing automation for your financial institution can feel intimidating. After all, you’re entrusting your account holders’ data to a complicated piece of software. But with a...

MIAMI, August 31, 2023 - Prisma Campaigns, a leading provider of marketing automation solutions for credit unions, announced today the addition of five prominent credit unions to its Omnichannel...

The most frustrating things for consumers to encounter along their buyer’s journey are the unnecessary roadblocks. These friction points can take many forms, can happen at every stage of the...

Text messages make up a large portion of people’s daily online communication, with studies estimating the average 30 year old sends and receives around 80 texts in a single day. Businesses can take...

Prisma’s marketing automation solutions have helped hundreds of financial institutions realize their true potential, and assisted them in creating personalized campaigns that speak to the heart of...

Today’s most successful marketing campaigns all rely on multiple channels to get the word out. Businesses take advantage of email, SMS, and online advertising to ensure that their audience is...