When making decisions regarding their marketing strategy, financial institutions often discuss “sales funnels” or a “buyer’s journey.” These terms represent strategies businesses can employ to...
SMS Marketing is a favorite among many direct-to-consumer brands for its practicality and easy scalability. Simply gathering a mobile phone number from customers can provide you with a line of direct...
Many banks and credit unions have focused on adopting a “mobile-first” mindset and seeking out digital innovations to bring their institution up to speed. New technology provides efficiency and...
MIAMI, February 7, 2023 - Prisma Campaigns has announced that it is working with Community Resource FCU to digitally onboard and engage its members. Prisma Campaigns, CUNA Strategic Services'...
2023 has already started, and we're thrilled to announce that we're kicking off the year with a bang. Once again we are attending two major credit union events. These events are an excellent...
As we usher in the new year, marketers will also face a new cookie-less reality. Google will start phasing out the use of third-party cookies through the end of 2024, and many other tech giants are...
If you’ve ever visited a website and been greeted by a chatbot, you’ve encountered an example of leveraging conversational marketing. New technologies can transform how you communicate with your...
If you want your campaign to reach the right people at the right time, you should consider micro-demographic targeting. Every customer/member at your FI has distinct financial needs, and it’s...
The onboarding phase of a consumer journey is important because it sets the tone for the future relationship. This initial onboarding period welcomes new consumers into your financial institution and...
I am just back from my first time in Vegas and The Financial Brand’s #FBForum. I had a great time meeting our clients in person and talking to marketers about how their teams can deliver the best...
One of the most powerful ways to grow your business is through content marketing. Effective content does require thoughtful planning and effort, but the results are worthwhile. Research shows that...