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24 May 2023
2 min read

Trellance 2023 Annual Conference Recap

We are just back from beautiful Ft Lauderdale, where we attended and sponsored the Trellance Conference. Titled "Beyond Data: What to Do with It?", the conference brought together industry leaders...

03 May 2023
4 min read

Marketing Automation Challenges and How to Overcome Them

Marketing automation technology can help financial institutions interpret data, enhance the quality of leads, and create consistency in their brand presence and marketing materials. Sounds great,...


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19 Apr 2023

Landing Page Conversion

If your institution has recently rolled out a new campaign or product offer, you’ve probably developed a landing page to promote it. While landing pages are a popular way to drive online engagement,...

04 Apr 2023

QR is Back: What are You Doing With It?

As contactless options surged in popularity during the pandemic, the QR code made a surprising comeback. Once thought to be on their last legs, QR codes have resurfaced as one of the top options for...

21 Mar 2023

Email Design Tips

Email dominates the field of outbound marketing. It’s estimated that anywhere between 60% and 90% of businesses use it as their primary marketing method, as email addresses are easy to collect, and...

09 Mar 2023

Nurturing vs. Cross-Selling: Five Key Differences Explained

When making decisions regarding their marketing strategy, financial institutions often discuss “sales funnels” or a “buyer’s journey.” These terms represent strategies businesses can employ to...

22 Feb 2023

The Dos and Don'ts of SMS Marketing

SMS Marketing is a favorite among many direct-to-consumer brands for its practicality and easy scalability. Simply gathering a mobile phone number from customers can provide you with a line of direct...

15 Feb 2023

Finding the Right Balance of Human Connection and Digital Capabilities

Many banks and credit unions have focused on adopting a “mobile-first” mindset and seeking out digital innovations to bring their institution up to speed. New technology provides efficiency and...

07 Feb 2023
1 min read

Prisma Announces New Relationship With Community Resource FCU

MIAMI, February 7, 2023 - Prisma Campaigns has announced that it is working with Community Resource FCU to digitally onboard and engage its members. Prisma Campaigns, CUNA Strategic Services'...

25 Jan 2023

February & March Events 2023

2023 has already started, and we're thrilled to announce that we're kicking off the year with a bang. Once again we are attending two major credit union events. These events are an excellent...

10 Jan 2023

A Farewell to Cookie-Based Advertising

As we usher in the new year, marketers will also face a new cookie-less reality. Google will start phasing out the use of third-party cookies through the end of 2024, and many other tech giants are...