Felipe Gil

Felipe Gil, Co-Founder & CEO of Prisma Campaigns is an innovator with 25+ years of experience in technology and financial industry.
02 Nov 2022

5 Steps to a Successful Content Marketing Strategy

One of the most powerful ways to grow your business is through content marketing. Effective content does require thoughtful planning and effort, but the results are worthwhile. Research shows that...

31 Aug 2022

Advertising in the Privacy Age

We’ve entered a new era — one that places a more intense focus on consumer data privacy. Google and Apple took significant steps toward a more data-protected environment for consumers, and other...

18 Aug 2022

Capturing Loans and Converting Indirect Consumers

Indirect loans have become more popular in the last decade, and this type of loan can generate substantial loan portfolio growth for banks and credit unions. Typically, a financial institution...

19 Jul 2022

The Prisma Sequence for Marketing Success

At Prisma Campaigns, our mission is to bring true value to financial institutions through automated, intelligent communication. The financial landscape is competitive, and we recognize the importance...

07 Jun 2022
3 min read

The Confusing Path to Understanding your Financial Marketing's ROI

Banks and credit unions want to see their marketing efforts pay off, but many marketing teams struggle with calculating their programs’ return on investment (ROI). In a recent study1, 84% of...

09 May 2022
3 min read

Balancing Smart Data With Privacy Best Practices

Data allows financial institutions to target personalized offers and enhance the consumer experience, but as cybercrime and online and mobile banking use increase, data privacy has become one of...

18 Apr 2022
2 min read

Prisma Campaigns and Bankjoy partner to power up digital channels as a marketing asset for credit unions and community banks

New integration enables credit unions and community banks to push targeted marketing offers through their mobile and online banking channels and more.   (BOSTON, MA — April 12th, 2022) — Today,...

15 Feb 2022
1 min read

Prisma Campaigns Announces New Relationship With United Teletech Financial

BOSTON, MA. (Feb. 16, 2022) - Prisma Campaigns has recently formed a new relationship with United Teletech Financial, A Federal Credit Union, as a key marketing automation solution for its future....

17 Jan 2022

Level Up Your Gamified Marketing

One thing us consumers have in common is our attention span. We prefer digestible content and quick bursts of activity that don’t take large chunks of time away from our busy schedules. Gamified...

01 Nov 2021

Savvy Scenarios: Marketing to Technologists with Technographic Data

In this installment of Prisma’s Savvy Scenarios series, we focus on how financial institutions utilize technographic data to create high-performing marketing campaigns. During the pandemic, the...

06 Oct 2021
3 min read

CUNA Strategic Services chooses Prisma Campaigns as preferred provider

MADISON, Wis., (October 6th, 2021) - Today, CUNA Strategic Services (CSS) announced that Prisma Campaigns, has been selected as the newest alliance provider, and the preferred marketing automation...