We’ve all left a website with a full shopping cart, only to forget about it and move on. How companies go about reminding you of your intent to purchase can make a massive difference in their...
Implementing marketing automation for your financial institution can feel intimidating. After all, you’re entrusting your account holders’ data to a complicated piece of software. But with a...
Text messages make up a large portion of people’s daily online communication, with studies estimating the average 30 year old sends and receives around 80 texts in a single day. Businesses can take...
Prisma’s marketing automation solutions have helped hundreds of financial institutions realize their true potential, and assisted them in creating personalized campaigns that speak to the heart of...
Data has always been one of the most important tools in a marketing team’s arsenal. It helps us make predictions, and allows us to look more clearly at the results of our efforts. However, not all...
Marketing automation technology can help financial institutions interpret data, enhance the quality of leads, and create consistency in their brand presence and marketing materials. Sounds great,...
As contactless options surged in popularity during the pandemic, the QR code made a surprising comeback. Once thought to be on their last legs, QR codes have resurfaced as one of the top options for...
SMS Marketing is a favorite among many direct-to-consumer brands for its practicality and easy scalability. Simply gathering a mobile phone number from customers can provide you with a line of direct...
As we usher in the new year, marketers will also face a new cookie-less reality. Google will start phasing out the use of third-party cookies through the end of 2024, and many other tech giants are...
If you want your campaign to reach the right people at the right time, you should consider micro-demographic targeting. Every customer/member at your FI has distinct financial needs, and it’s...
One of the most powerful ways to grow your business is through content marketing. Effective content does require thoughtful planning and effort, but the results are worthwhile. Research shows that...