Felipe Gil

Felipe Gil, Co-Founder & CEO of Prisma Campaigns is an innovator with 25+ years of experience in technology and financial industry.
03 May 2023

Marketing Automation Challenges and How to Overcome Them

Marketing automation technology can help financial institutions interpret data, enhance the quality of leads, and create consistency in their brand presence and marketing materials. Sounds great,...

04 Apr 2023

QR is Back: What are You Doing With It?

As contactless options surged in popularity during the pandemic, the QR code made a surprising comeback. Once thought to be on their last legs, QR codes have resurfaced as one of the top options for...

22 Feb 2023

The Dos and Don'ts of SMS Marketing

SMS Marketing is a favorite among many direct-to-consumer brands for its practicality and easy scalability. Simply gathering a mobile phone number from customers can provide you with a line of direct...

10 Jan 2023

A Farewell to Cookie-Based Advertising

As we usher in the new year, marketers will also face a new cookie-less reality. Google will start phasing out the use of third-party cookies through the end of 2024, and many other tech giants are...

13 Dec 2022

How to Implement Micro-Demographic Targeting

If you want your campaign to reach the right people at the right time, you should consider micro-demographic targeting. Every customer/member at your FI has distinct financial needs, and it’s...

02 Nov 2022

5 Steps to a Successful Content Marketing Strategy

One of the most powerful ways to grow your business is through content marketing. Effective content does require thoughtful planning and effort, but the results are worthwhile. Research shows that...

31 Aug 2022

Advertising in the Privacy Age

We’ve entered a new era — one that places a more intense focus on consumer data privacy. Google and Apple took significant steps toward a more data-protected environment for consumers, and other...

18 Aug 2022

Capturing Loans and Converting Indirect Consumers

Indirect loans have become more popular in the last decade, and this type of loan can generate substantial loan portfolio growth for banks and credit unions. Typically, a financial institution...

19 Jul 2022

The Prisma Sequence for Marketing Success

At Prisma Campaigns, our mission is to bring true value to financial institutions through automated, intelligent communication. The financial landscape is competitive, and we recognize the importance...

07 Jun 2022
3 min read

The Confusing Path to Understanding your Financial Marketing's ROI

Banks and credit unions want to see their marketing efforts pay off, but many marketing teams struggle with calculating their programs’ return on investment (ROI). In a recent study1, 84% of...

09 May 2022
3 min read

Balancing Smart Data With Privacy Best Practices

Data allows financial institutions to target personalized offers and enhance the consumer experience, but as cybercrime and online and mobile banking use increase, data privacy has become one of...