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31 Aug 2022

Advertising in the Privacy Age

We’ve entered a new era — one that places a more intense focus on consumer data privacy. Google and Apple took significant steps toward a more data-protected environment for consumers, and other...

06 Jul 2022

10 Reasons Financial Institution Websites Don’t Convert

If you’re unhappy with your website conversion rate, you’re not alone. There are many reasons that could be holding people back from taking the next step with your financial institution, whether it...

21 Jun 2022

A/B Testing

As financial marketers, we’re always searching for ways to improve ad performance. A/B testing, otherwise known as split testing, is a popular way to do so. Simply put, marketers test two versions of...

21 Mar 2022

Brick-and-Mortar Goes Digital

Many people remember walking into their local brick-and-mortar branch as one of the foundational memories in their financial journey. Despite digital transformations taking place across the financial...

16 Mar 2021
9 min read

How to boost your financial institution’s ROI with digital marketing

Gone are the days marketers could rely only on print ads, billboards, and TV commercials. Today, you can’t step foot into the marketing world without immersing yourself into the realm of digital...

23 Nov 2020

5 things top marketing agencies are doing to help credit unions

In our most recent post, we talked about the evolving attitudes of credit unions towards digital adoption and the challenges they face to digitize at the rapid pace forced upon them by COVID-19. One...

04 Nov 2020

5 marketing challenges credit unions are facing in the age of COVID-19

The pandemic has credit union marketers struggling to digitize at breakneck speed. Here are five challenges standing in their way.