Ianai Urwicz

Ianai Urwicz, Prisma Campaigns' CRO with executive and entrepreneurial experience in the telecom industry, mobile payments and FinTech ecosystem.
07 Jul 2021
4 min read

Top tactics to increase share of wallet in banking

Share of wallet (SOW) is one of the best indicators of loyalty. It provides a great way to objectively evaluate how well your cross-selling and customer retention strategies are working.

01 Jun 2021
5 min read

Emerging from the pandemic - what we’re hearing

Coming out of the pandemic, no doubt there will be a big adjustment to society and the economy as a whole, and there’s a healthy debate about what's transitory and what's not, and how to reactivate...

19 Apr 2021
3 min read

Takeaways from CULytics Virtual Summit 2021

We really enjoyed attending and sponsoring the 6th Annual CULytics Virtual Summit last month—it was fun to connect through our virtual booth and to present as a finalist in the Fintech Pitch...

16 Mar 2021
9 min read

How to boost your financial institution’s ROI with digital marketing

Gone are the days marketers could rely only on print ads, billboards, and TV commercials. Today, you can’t step foot into the marketing world without immersing yourself into the realm of digital...

10 Dec 2019
4 min read

Embracing the Digital Imperative

As demanding as getting your credit union up to speed with the digital tools may seem, a great future awaits for those who embrace it. We get it, innovating and staying current can feel like a...

18 Jul 2019
3 min read

Fintech landscape - We need it all and we need it now

Competition for small and medium size financial institutions is coming from all angles, from the tiny fintechs which originally looked like impertinent intruders and from the largest and wealthiest...

02 Jul 2019
3 min read

Who will run the AI in banking?

Since the dawn of human civilization we've been developing technologies to improve or ease our productivity. If we take a quick look at history we can see that from time to time there have been...

26 Jun 2019
3 min read

From digital banking to intelligent banking

Digital banking is here to stay. And for customers like me it has steadily became a necessity. The day I discovered I could do my errands without leaving home, at any time and wearing only my...

20 Jun 2019
1 min read

Prisma Campaigns takes home AXFI's Killer Fintech Speed Round Award

Last week, we attended the 6th Annual Analytics and Financial Innovation (AXFI) Conference in Minneapolis. This event addresses the growing need to make analytics and innovation (particularly in...

03 May 2019
2 min read

CU Rise partners with Prisma Campaigns to help CUs leverage their data

Today, data analytics specialist CU Rise Analytics has partnered with Prisma Campaigns, provider of intelligent marketing automation to provide complementary solutions for Credit Unions (CUs). Both...