Allie Aitken

Allie Aitken is the Communications Director for Prisma Campaigns. She's also an artist, entrepreneur and consultant. A real example of versatility.
27 Jul 2021

How can technology help your FI sell more and sell better? (Part 2)

In part two of this blog series, we discuss the remaining two core functionalities at the heart of our software, and share how they help banks and credit unions sell more and sell better. Size 36:...

14 Jul 2021

How can technology help your FI sell more and sell better? (Part 1)

You might know us as an all-in-one marketing automation software for banks and credit unions—one that lets our customers send hyper-personalized marketing campaigns across all channels. But, we often...

04 May 2021
8 min read

Three pillars of a strong UX for your financial institution

A strong User Experience (UX)—how a user interacts with and experiences your financial institution, its products, and services—is essential to maintaining customer commitment and earning referrals....

07 Apr 2021

Why your bank or credit union can’t ignore SMS marketing

A few weeks back, Jim Marous, Co-Publisher of The Financial Brand and CEO of the Digital Banking Report wrote an in-depth article about the untapped power of SMS in banking. The piece noted some...

03 Mar 2021

Your 2021 guide to omnichannel marketing for financial institutions

As we approach the one-year mark of COVID-19 restrictions, the economy as a whole is still navigating the effects of the pandemic. As for the financial services industry, banks and credit unions will...

03 Feb 2021
2 min read

Felipe Gil speaks to the perks of flexible tech in The Financial Brand

In a recent article published in leading industry publication The Financial Brand, our CEO Felipe Gil, shares his thoughts on making the most of technology by extending its capabilities to adapt in...

23 Nov 2020

5 things top marketing agencies are doing to help credit unions

In our most recent post, we talked about the evolving attitudes of credit unions towards digital adoption and the challenges they face to digitize at the rapid pace forced upon them by COVID-19. One...

16 Sep 2020

MarketMatch uses Prisma and CU Rise to deliver data-driven marketing

(BOSTON, MA — September 16th, 2020) — Today, MarketMatch announced that they have used two unique and powerful solutions, Prisma Campaigns and CU Rise Analytics, as platforms to deliver their latest...

06 Feb 2020
3 min read

2 Truths, 2 Lies. Marketing Personalization for Banks & Credit Unions

Thanks to eCommerce giants like Amazon, consumers expect all of their transactions and online interactions to function similarly. Indeed, using marketing personalization, financial institutions can...