---
title: Prisma's Marketing automation Blog (10)
description: Our blog talks about omnichannel marketing for banks and credit unions. Prisma Campaigns is an all-in-one marketing automation software for financial institutions. (10)
---

[![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/)

- Challenges we solve 
    - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/)
    - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/)
    - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/)
    - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/)
    - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/)
- [Our solution](https://prismacampaigns.com/features/) 
    - [Marketing automation](https://prismacampaigns.com/features/)
    - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/)
    - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/)
    - [Migration services](https://prismacampaigns.com/migration-services/)
    - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/)
- Resources 
    - [Blog](https://resources.prismacampaigns.com/blog)
    - [News](https://resources.prismacampaigns.com/blog/tag/press-releases)
    - [Digital library](https://prismacampaigns.com/digital-library/)
    - [Webinars](https://prismacampaigns.com/webinar-recordings/)
    - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/)
    - [Case studies](https://prismacampaigns.com/case-studies/)
- Our company 
    - [About](https://prismacampaigns.com/about-us/)
    - [Partners](https://prismacampaigns.com/partners/)
    - [Why Prisma?](https://prismacampaigns.com/why-prisma/)
- [Request a demo](https://prismacampaigns.com/schedule-demo/)

# **More than Marketing, useful Marketing content**

 Topics | Subscribe | Trending

<https://resources.prismacampaigns.com/blog/prisma-campaigns-announces-partnership-with-bankjoy>

18 Apr 2022

[Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases)

2 min read

## [Prisma Campaigns and Bankjoy partner to power up digital channels as a marketing asset for credit unions and community banks](https://resources.prismacampaigns.com/blog/prisma-campaigns-announces-partnership-with-bankjoy)

New integration enables credit unions and community banks to push targeted marketing offers through their mobile and online banking channels and more. (BOSTON, MA — April 12th, 2022) — Today, Prisma...

 By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil)

<https://resources.prismacampaigns.com/blog/cuna-gac-2022-ceo-felipe-gil-interview>

12 Apr 2022

[Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization)

4 min read

## [Interview of Prisma Campaigns' CEO at CUNA GAC 2022](https://resources.prismacampaigns.com/blog/cuna-gac-2022-ceo-felipe-gil-interview)

Listen to Prisma Campaigns' CEO Felipe Gil talk about what makes Prisma a good fit for credit unions, during his interview at CUNA GAC 2022. Discover what he sees as the benefits of Prisma, the way...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/marketing-language-for-financial-institutions>

05 Apr 2022

[Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy)

4 min read

## [Marketing Language for Financial Institutions](https://resources.prismacampaigns.com/blog/marketing-language-for-financial-institutions)

Financial services can be complex, and financial language is known for confusing jargon and complicated terminology. It’s important for financial marketing to be as transparent and straightforward as...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/brick-and-mortar-goes-digital>

21 Mar 2022

[Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy)

3 min read

## [Brick-and-Mortar Goes Digital](https://resources.prismacampaigns.com/blog/brick-and-mortar-goes-digital)

Many people remember walking into their local brick-and-mortar branch as one of the foundational memories in their financial journey. Despite digital transformations taking place across the financial...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/essential-email-marketing-best-practices>

28 Feb 2022

[Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing)

4 min read

## [Essential Email Marketing Best Practices](https://resources.prismacampaigns.com/blog/essential-email-marketing-best-practices)

Email marketing is one of the most reliable and powerful ways to connect with consumers, introduce new products, and increase conversions. Sending an email is easy, but getting them delivered,...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/prisma-campaigns-announces-relationship-with-united-teletech-financial>

15 Feb 2022

[Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases)

1 min read

## [Prisma Announces New Relationship With United Teletech Financial](https://resources.prismacampaigns.com/blog/prisma-campaigns-announces-relationship-with-united-teletech-financial)

BOSTON, MA. (Feb. 16, 2022) - Prisma Campaigns has recently formed a new relationship with United Teletech Financial, A Federal Credit Union, as a key marketing automation solution for its future....

 By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil)

<https://resources.prismacampaigns.com/blog/savvy-scenarios-on-board-new-consumers>

02 Feb 2022

[Savvy Scenarios](https://resources.prismacampaigns.com/blog/tag/savvy-scenarios) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding) [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey)

4 min read

## [Savvy Scenarios: Get On Board With New Consumers](https://resources.prismacampaigns.com/blog/savvy-scenarios-on-board-new-consumers)

For our third Savvy Scenario, we hone in on marketing to one phase of the consumer journey. Each person’s experience with your institution is unique, and people discover new products and develop...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/level-up-gamified-marketing>

17 Jan 2022

[Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Gamification](https://resources.prismacampaigns.com/blog/tag/gamification)

2 min read

## [Level Up Your Gamified Marketing](https://resources.prismacampaigns.com/blog/level-up-gamified-marketing)

One thing us consumers have in common is our attention span. We prefer digestible content and quick bursts of activity that don’t take large chunks of time away from our busy schedules. Gamified...

 By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil)

<https://resources.prismacampaigns.com/blog/prisma-campaigns-announces-relationship-with-sunmark-credit-union>

05 Jan 2022

[Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases)

1 min read

## [Prisma Campaigns Announces Relationship With Sunmark Credit Union](https://resources.prismacampaigns.com/blog/prisma-campaigns-announces-relationship-with-sunmark-credit-union)

BOSTON, MA. (Jan. 4, 2022) - Prisma Campaigns has announced that it is working with Sunmark Credit Union to deliver a personalized digital experience to its members. Prisma Campaigns, CUNA Strategic...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/new-prisma-product-release-campaign-flows>

29 Dec 2021

[Product Updates](https://resources.prismacampaigns.com/blog/tag/product-updates) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding)

2 min read

## [New Prisma Campaigns Release - Campaign Flows](https://resources.prismacampaigns.com/blog/new-prisma-product-release-campaign-flows)

Another Holiday season has arrived and we’re answering some of clients’ wish list items for Prisma’s product suite. It is no news that we at Prisma try very hard to keep up with the needs of our...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/high-performance-marketing-triggers>

21 Dec 2021

[Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) [Trigger Events](https://resources.prismacampaigns.com/blog/tag/trigger-events)

4 min read

## [High-Performance Financial Marketing Triggers That Build Trust](https://resources.prismacampaigns.com/blog/high-performance-marketing-triggers)

The goal of trigger marketing is to deliver the right message to the right consumers at the right time. If you’ve received a happy birthday email, a shopping cart abandonment reminder, or a...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

[Load More Posts](https://resources.prismacampaigns.com/blog/page/11)

## Marketing automation and personalization insights for banks and credit unions delivered to your inbox.

### Topics

- [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation)
- [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy)
- [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases)
- [Events](https://resources.prismacampaigns.com/blog/tag/events)
- [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing)
- [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing)
- [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization)
- [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing)
- [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey)
- [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation)
- [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data)
- [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing)
- [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19)
- [Case Studies](https://resources.prismacampaigns.com/blog/tag/case-studies)
- [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization)
- [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding)
- [Prisma Highlights](https://resources.prismacampaigns.com/blog/tag/prisma-highlights)
- [Lead Generation](https://resources.prismacampaigns.com/blog/tag/lead-generation)
- [Data](https://resources.prismacampaigns.com/blog/tag/data)
- [Share of Wallet](https://resources.prismacampaigns.com/blog/tag/share-of-wallet)
- [Webinars](https://resources.prismacampaigns.com/blog/tag/webinars)
- [Customer Loyalty](https://resources.prismacampaigns.com/blog/tag/customer-loyalty)
- [Product Updates](https://resources.prismacampaigns.com/blog/tag/product-updates)
- [Savvy Scenarios](https://resources.prismacampaigns.com/blog/tag/savvy-scenarios)
- [Cross-Sell](https://resources.prismacampaigns.com/blog/tag/cross-sell)
- [Life Stage](https://resources.prismacampaigns.com/blog/tag/life-stage)
- [Media](https://resources.prismacampaigns.com/blog/tag/media)
- [AI](https://resources.prismacampaigns.com/blog/tag/ai)
- [Gamification](https://resources.prismacampaigns.com/blog/tag/gamification)
- [Nurturing](https://resources.prismacampaigns.com/blog/tag/nurturing)

### Subscribe to Email Updates

### Trending

<https://resources.prismacampaigns.com/blog/mac-conference-2026-rethinking-human-connection-in-the-age-of-ai>

[MAC Conference 2026: Rethinking human connection in the age of AI](https://resources.prismacampaigns.com/blog/mac-conference-2026-rethinking-human-connection-in-the-age-of-ai) Sep 23 2026

<https://resources.prismacampaigns.com/blog/where-does-marketing-automation-fit-in-a-credit-unions-tech-stack>

[Your credit union has the technology. Can marketing actually use it?](https://resources.prismacampaigns.com/blog/where-does-marketing-automation-fit-in-a-credit-unions-tech-stack) Sep 09 2026

<https://resources.prismacampaigns.com/blog/what-should-financial-institutions-look-for-in-a-marketing-automation-platform>

[What should financial institutions look for in a marketing automation platform?](https://resources.prismacampaigns.com/blog/what-should-financial-institutions-look-for-in-a-marketing-automation-platform) Aug 20 2026

<https://resources.prismacampaigns.com/blog/larky-prisma-partner-to-deliver-coordinated-omnichannel-engagement>

[Larky & Prisma partner to deliver coordinated omnichannel engagement](https://resources.prismacampaigns.com/blog/larky-prisma-partner-to-deliver-coordinated-omnichannel-engagement) Jul 29 2026

<https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement>

[SunWest FCU Selects Prisma Campaigns for Personalization & Engagement](https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement) Jul 02 2026

<https://resources.prismacampaigns.com/blog/a-growth-generating-referral-campaign>

[A growth-generating Referral Campaign](https://resources.prismacampaigns.com/blog/a-growth-generating-referral-campaign) Jun 18 2026

<https://resources.prismacampaigns.com/blog/customer-data-your-financial-institution-already-has-and-isnt-using>

[Customer data your financial institution already has and isn't using](https://resources.prismacampaigns.com/blog/customer-data-your-financial-institution-already-has-and-isnt-using) Jun 11 2026

<https://resources.prismacampaigns.com/blog/the-hidden-cost-of-uncoordinated-member-communication>

[The hidden cost of uncoordinated member communication](https://resources.prismacampaigns.com/blog/the-hidden-cost-of-uncoordinated-member-communication) May 28 2026

<https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications>

[West Community Credit Union partners with Prisma Campaigns to improve member communications](https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications) May 06 2026

<https://resources.prismacampaigns.com/blog/the-biggest-themes-from-the-financial-brand-forum-2026>

[The biggest themes from The Financial Brand Forum 2026](https://resources.prismacampaigns.com/blog/the-biggest-themes-from-the-financial-brand-forum-2026) Apr 22 2026

![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg)

## Get in Touch

66 W Flagler St, 9th floor,  
Miami, FL, 33130, USA

+1 (786) 808-1828

[info@prismacampaigns.com](mailto:info@prismacampaigns.com)

## Challenges We Solve

- [Grow membership](https://prismacampaigns.com/challenges/grow-membership/)
- [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/)
- [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/)
- [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/)
- [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/)

## Product

- [Marketing automation](https://prismacampaigns.com/features/)
- [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/)
- [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/)
- [Migration services](https://prismacampaigns.com/migration-services/)
- [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/)

## Resources

- [Blog](https://resources.prismacampaigns.com/blog)
- [News](https://resources.prismacampaigns.com/blog/tag/press-releases)
- [Digital library](https://prismacampaigns.com/digital-library/)
- [Webinars](https://prismacampaigns.com/webinar-recordings/)
- [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/)
- [Case studies](https://prismacampaigns.com/case-studies/)

## Our Company

- [About us](https://prismacampaigns.com/about-us/)
- [Partners](https://prismacampaigns.com/partners/)
- [Why Prisma?](https://prismacampaigns.com/why-prisma/)

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