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06 Jan 2021

17 min read

Four 2021 trends for Omnichannel Marketing for Financial Institutions

Omnichannel marketing isn’t new but, with COVID, it’s a hot topic again. For financial institutions, having restricted access to lobby branches for the most part of 2020 and probably extending well...

15 Dec 2020

5 min read

Improving your online reputation: A guide for financial institutions

Social proof and reviews are critical for a bank or credit union's reputation, so we’ve asked our friends at BirdEye to put together this handy guide about improving your online reputation (with a...

01 Dec 2020

10 min read

What is Omnichannel Marketing and how can your brand benefit from it

Thanks to e-commerce and entertainment giants like Amazon and Netflix, today’s customers have come to expect the same deeply personal customer experiences across industries. They want to be seen,...

23 Nov 2020

4 min read

5 things top marketing agencies are doing to help credit unions

In our most recent post, we talked about the evolving attitudes of credit unions towards digital adoption and the challenges they face to digitize at the rapid pace forced upon them by COVID-19. One...

04 Nov 2020

6 min read

5 marketing challenges credit unions face in the age of COVID-19

The pandemic has credit union marketers struggling to digitize at breakneck speed. Here are five challenges standing in their way.

16 Sep 2020

3 min read

MarketMatch uses Prisma and CU Rise to deliver data-driven marketing

(BOSTON, MA — September 16th, 2020) — Today, MarketMatch announced that they have used two unique and powerful solutions, Prisma Campaigns and CU Rise Analytics, as platforms to deliver their latest...

07 Aug 2020

6 min read

Five great virtual events for credit unions - Summer 2020

Remember February, when we all went to CUNA GAC in Washington and thought, "Wow, what a great line-up of conferences we have for 2020"? Remember March, when we thought maybe they would just be...

27 Jul 2020

3 min read

Prisma Campaigns and Trellance announce partnership for data service

New partnership will allow credit unions to improve digital experience, increase conversions and deepen relationships by making personalization and data-driven campaigns a reality.

17 Jul 2020

2 min read

Banco Agrario opens 230K accounts in the first 4 weeks of the pandemic

Banco Agrario of Colombia and Prisma Campaigns catalyze financial inclusion for 230,000 farmers amid coronavirus pandemic. Implementation of online account opening instrumental in financial inclusion...

24 Jun 2020

7 min read

How to seize growth opportunities, 6 trends for banks and CUs. Part 1

Though the pandemic is not over yet, at three months in it feels appropriate to pause and summarize learnings and opportunities of the crisis thus far. In this post, we’ll explore the trends we can’t...

18 May 2020

1 min read

Personalization and the new normal webinar for financial institutions

Unprecedented. Fast-changing. Challenging. Unpredictable. This is the "new normal". And it's hard to be really ready. Over the past 12 weeks, customer impact has been very personal and has varied...