In a recent article published in leading industry publication The Financial Brand, our CEO Felipe Gil, shares his thoughts on making the most of technology by extending its capabilities to adapt in...
Omnichannel marketing isn’t new but, with COVID, it’s a hot topic again. For financial institutions, having restricted access to lobby branches for the most part of 2020 and probably extending well...
Social proof and reviews are critical for a bank or credit union's reputation, so we’ve asked our friends at BirdEye to put together this handy guide about improving your online reputation (with a...
Thanks to e-commerce and entertainment giants like Amazon and Netflix, today’s customers have come to expect the same deeply personal customer experiences across industries. They want to be seen,...
In our most recent post, we talked about the evolving attitudes of credit unions towards digital adoption and the challenges they face to digitize at the rapid pace forced upon them by COVID-19. One...
The pandemic has credit union marketers struggling to digitize at breakneck speed. Here are five challenges standing in their way.
(BOSTON, MA — September 16th, 2020) — Today, MarketMatch announced that they have used two unique and powerful solutions, Prisma Campaigns and CU Rise Analytics, as platforms to deliver their latest...
Remember February, when we all went to CUNA GAC in Washington and thought, "Wow, what a great line-up of conferences we have for 2020"? Remember March, when we thought maybe they would just be...
New partnership will allow credit unions to improve digital experience, increase conversions and deepen relationships by making personalization and data-driven campaigns a reality.
Banco Agrario of Colombia and Prisma Campaigns catalyze financial inclusion for 230,000 farmers amid coronavirus pandemic. Implementation of online account opening instrumental in financial inclusion...
Though the pandemic is not over yet, at three months in it feels appropriate to pause and summarize learnings and opportunities of the crisis thus far. In this post, we’ll explore the trends we can’t...