--- title: Prisma Campaigns Partners With Atomic to Help Boost Direct Deposit Switching description: Prisma Campaigns partners with Atomic to streamline direct deposit switching for credit unions, enhancing member engagement and loyalty image: https://resources.prismacampaigns.com/hubfs/Blog/new-partner-atomic.png --- [![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/) - Challenges we solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) - [Our solution](https://prismacampaigns.com/features/) - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) - Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) - Our company - [About](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) - [Request a demo](https://prismacampaigns.com/schedule-demo/) #### [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) # [Prisma Campaigns Partners With Atomic to Help Boost Direct Deposit Switching](https://resources.prismacampaigns.com/blog) - - - ![Florencia Dominguez](https://resources.prismacampaigns.com/hubfs/Email/photo-florencia-dominguez.jpg) Written by Florencia Dominguez on July 22, 2025 MIAMI, FL. (July 23, 2025) - Prisma Campaigns, a leading provider of marketing automation for credit unions and community banks, has announced a strategic partnership with Atomic, a fintech powering connected financial experiences. This integration allows credit unions to automate direct deposit switching with highly targeted, omnichannel campaigns. This will help turn engagement into activation and relationships into long-term loyalty. Direct deposit has long been a central component in building primary account relationships and is a foundational trigger for increased deposit activity and product adoption. Yet, many institutions struggle to convert members due to enrollment friction. With Atomic and Prisma working together, that barrier is removed. Marketing teams can identify and engage members with relevant messaging. The result is a seamless guide that makes switching direct deposit quick and easy. "Direct deposit isn't just operational, it's strategic," said Guillermo Winkler, CEO of Prisma Campaigns. "It signals trust, loyalty, and deeper engagement. With this integration, credit unions can move beyond generic campaigns and offer a smart, simple, and fully digital path to becoming a member's primary financial institution." Key benefits for credit unions include: - Identifying members without direct deposit - Launching automated, multichannel campaigns across email, SMS, push notification, and online banking - Embedding Atomic's direct deposit switching flow into personalized marketing journeys - Driving measurable increases in deposit volume, member engagement, and product adoption - Eliminating manual processes (no more paper forms, branch visits, or complex IT work required) "Direct deposit is more than just a transaction, it's a key aspect of the relationship between a member and their credit union," said Jordan Wright, CEO and Co-founder of Atomic. "By integrating Atomic's technology with Prisma Campaigns' personalized outreach, we're enabling credit unions to create seamless, engaging experiences that foster trust and long-term loyalty." The integration is now available to all Prisma Campaigns clients and can be deployed quickly and securely. With minimal effort, credit unions can launch intelligent campaigns that promote seamless direct deposit switching. ## About Prisma Campaigns Prisma Campaigns is a modern marketing automation platform purpose-built for financial institutions. Trusted by credit unions and community banks across the U.S., Prisma helps marketers deliver highly personalized, data-driven experiences across email, SMS, push notifications, online banking banners, and more. With seamless core and third-party integrations, Prisma transforms siloed data into targeted journeys that increase engagement, product adoption, and loyalty while reducing friction. Prisma empowers institutions to scale humanized marketing and become their members' primary financial partner. For more information, visit [prismacampaigns.com](https://prismacampaigns.com). ## About Atomic Atomic is a leading fintech company powering connected financial experiences. They are trusted by over 195 financial institutions and fintech firms, including 8 of the top 10 U.S. financial institutions and 13 of the top 20 fintech firms. Atomic serves as the essential bridge between consumer data and financial solutions by allowing unparalleled access to payroll, HRIS systems, and merchants, facilitating a range of financial services, including direct deposit switching, payment method updating, and bill and subscription management. For more information, visit [https://atomic.financial](https://atomic.financial). ## Get marketing automation and personalization insights for banks and credit unions delivered to your inbox ### You may also like: [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) ## [SunWest FCU Selects Prisma Campaigns for Personalization & Engagement](https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement) MIAMI, FL. (Jul 2, 2026) - SunWest Federal Credit Union has selected Prisma Campaigns as its marketing automation and member engagement platform. Serving more than 43,000 members throughout Arizona... [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) ## [West Community Credit Union partners with Prisma Campaigns to improve member communications](https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications) MIAMI, FL. (May 7, 2026) - West Community Credit Union recently partnered with Prisma Campaigns to improve member communications and support its growth as the credit union continues to expand. [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) ## [Five credit unions select Prisma to boost personalized member communication](https://resources.prismacampaigns.com/blog/five-credit-unions-select-prisma-to-boost-personalized-member-communication) MIAMI, FL. (December 18, 2025) - As expectations for personalized digital communication continue to rise, institutions throughout the credit union industry are adopting technologies to deliver... ![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg) ## Get in Touch 66 W Flagler St, 9th floor, Miami, FL, 33130, USA +1 (786) 808-1828 [info@prismacampaigns.com](mailto:info@prismacampaigns.com) ## Challenges We Solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) ## Product - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) ## Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) ## Our Company - [About us](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) ![GDPR Compliant, SOC2, Amazon Web Services](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-logos-1.png) - [![Twitter / X](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-twitter.svg)](https://twitter.com/prismacampaigns) - [![Facebook](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-facebook.svg)](https://www.facebook.com/PrismaCampaigns/) - [![LinkedIn](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-linkedin.svg)](https://www.linkedin.com/company/prismacampaigns) Copyright © 2026 Prisma Campaigns. All rights reserved [Privacy Policy](https://prismacampaigns.com/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Florencia Dominguez", "url" : "https://resources.prismacampaigns.com/blog/author/florencia-dominguez" }, "dateModified" : "2025-07-22T20:19:51.399Z", "datePublished" : "2025-07-22T20:19:51.000Z", "headline" : "Prisma Campaigns Partners With Atomic to Help Boost Direct Deposit Switching", "image" : [ "https://resources.prismacampaigns.com/hubfs/Blog/new-partner-atomic.png" ], "mainEntityOfPage" : { "@id" : "https://resources.prismacampaigns.com/blog/prisma-campaigns-partners-with-atomic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://resources.prismacampaigns.com/hubfs/Imported%20images/prisma-campaigns-logo.svg" }, "name" : "PRISMACAMPAIGNS Inc." } } ```