Have you heard the expression “sell more by selling less?” Marketers have long used the process of segmentation to divide a marketplace into smaller parts and make messaging more definable,...
All good leaders possess a few common traits. Some of these ubiquitous qualities include confidence, communication skills, integrity, and a vision for improvement. At Prisma, we believe that great...
Clearly, no marketer wakes up and says "today I am going to annoy my customers and train them to ignore my messages". However, despite our best intention and effort, too often our messages are...
In part two of this blog series, we discuss the remaining two core functionalities at the heart of our software, and share how they help banks and credit unions sell more and sell better. Size 36:...
Prisma Campaigns Head of Growth Clara Hori and Prisma Campaigns CEO Felipe Gil invited to CUBroadcast to discuss how Prisma helped credit unions like Star One Credit Union and Credit Union of...
You might know us as an all-in-one marketing automation software for banks and credit unions—one that lets our customers send hyper-personalized marketing campaigns across all channels. But, we often...
Share of wallet (SOW) is one of the best indicators of loyalty. It provides a great way to objectively evaluate how well your cross-selling and customer retention strategies are working.
Digital transformation, and the foundation required to support it, cannot be cut short. But, banks and credit unions that have catching up to do can benefit from working with providers that take a...
Coming out of the pandemic, no doubt there will be a big adjustment to society and the economy as a whole, and there’s a healthy debate about what's transitory and what's not, and how to reactivate...
Since publishing Ron Shevlin’s The Roadmap to Personalization in Banking report, we continue to receive requests for specifics. People have loved Ron’s recommendations and they want to know how they...
A strong User Experience (UX)—how a user interacts with and experiences your financial institution, its products, and services—is essential to maintaining customer commitment and earning referrals....