Marketers use various metrics to measure their institution’s performance and make progress toward their goals – but which metrics actually matter? Two common marketing measurements are vanity and...
Buyer personas are an effective way to align your organization and elevate your marketing strategy. When you create buyer personas, you are envisioning different representations of ideal consumers...
Indirect loans have become more popular in the last decade, and this type of loan can generate substantial loan portfolio growth for banks and credit unions. Typically, a financial institution...
A Lexington Law study1 revealed that 36% of Americans check their bank account daily and another 30% check it weekly. Imagine if each time your consumers logged into your mobile app or online banking...
As financial marketers, we’re always searching for ways to improve ad performance. A/B testing, otherwise known as split testing, is a popular way to do so. Simply put, marketers test two versions of...
Banks and credit unions want to see their marketing efforts pay off, but many marketing teams struggle with calculating their programs’ return on investment (ROI). In a recent study1, 84% of...
Banner ad blindness is a phenomenon brought on by advertisement over-exposure. As digital ads became part of our daily lives, people recognized their typical shape and location on a webpage. As a...
Data allows financial institutions to target personalized offers and enhance the consumer experience, but as cybercrime and online and mobile banking use increase, data privacy has become one of...
Some experts suggest that financial institutions have access to more consumer data than any other industry. There are several types of valuable data that institutions use to create personalized...
Financial services can be complex, and financial language is known for confusing jargon and complicated terminology. It’s important for financial marketing to be as transparent and straightforward as...
Many people remember walking into their local brick-and-mortar branch as one of the foundational memories in their financial journey. Despite digital transformations taking place across the financial...