--- title: Prisma's Marketing automation Blog | Marketing Strategy (2) description: Marketing Strategy | Our blog talks about omnichannel marketing for banks and credit unions. Prisma Campaigns is an all-in-one marketing automation software for financial institutions. (2) --- [![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/) - Challenges we solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) - [Our solution](https://prismacampaigns.com/features/) - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) - Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) - Our company - [About](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) - [Request a demo](https://prismacampaigns.com/schedule-demo/) # marketing strategy Topics | Subscribe | Trending 12 Oct 2023 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) 3 min read ## [Predictive Analytics and Advanced Campaigns](https://resources.prismacampaigns.com/blog/predictive-analytics-campaigns) Financial institutions are always looking for a competitive edge. With the advent of more advanced machine learning and data-gathering techniques, the use of predictive analytics has become an... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 20 Sep 2023 [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey) 3 min read ## [Better Remarketing](https://resources.prismacampaigns.com/blog/better-remarketing) We’ve all left a website with a full shopping cart, only to forget about it and move on. How companies go about reminding you of your intent to purchase can make a massive difference in their... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 09 Aug 2023 [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization) 3 min read ## [Text Use Cases and Compliance Factors](https://resources.prismacampaigns.com/blog/text-use-cases-and-compliance-factors) Text messages make up a large portion of people’s daily online communication, with studies estimating the average 30 year old sends and receives around 80 texts in a single day. Businesses can take... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 28 Jun 2023 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) 3 min read ## [The Best Parties are the Zero Party and First Party](https://resources.prismacampaigns.com/blog/zero-party-and-first-party-data) Data has always been one of the most important tools in a marketing team’s arsenal. It helps us make predictions, and allows us to look more clearly at the results of our efforts. However, not all... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 15 Jun 2023 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Data](https://resources.prismacampaigns.com/blog/tag/data) 2 min read ## [CUNA's Digital Marketing School 2023 Recap](https://resources.prismacampaigns.com/blog/cuna-dms-2023-recap) Recently, we had the opportunity to attend the CUNA Digital Marketing School in Phoenix, AZ as both a speaker and sponsor. Having participated in a virtual version of the school during the pandemic,... By [Prisma Campaigns](https://resources.prismacampaigns.com/blog/author/prisma-campaigns) 24 May 2023 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Data](https://resources.prismacampaigns.com/blog/tag/data) 2 min read ## [Trellance 2023 Annual Conference Recap](https://resources.prismacampaigns.com/blog/trellance-2023-annual-converence-recap) We are just back from beautiful Ft Lauderdale, where we attended and sponsored the Trellance Conference. Titled "Beyond Data: What to Do with It?", the conference brought together industry leaders... By [Prisma Campaigns](https://resources.prismacampaigns.com/blog/author/prisma-campaigns) 03 May 2023 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) 4 min read ## [Marketing Automation Challenges and How to Overcome Them](https://resources.prismacampaigns.com/blog/marketing-automation-challenges) Marketing automation technology can help financial institutions interpret data, enhance the quality of leads, and create consistency in their brand presence and marketing materials. Sounds great,... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 09 Mar 2023 [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Cross-Sell](https://resources.prismacampaigns.com/blog/tag/cross-sell) [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey) [Nurturing](https://resources.prismacampaigns.com/blog/tag/nurturing) 5 min read ## [Nurturing vs. Cross-Selling: Five Key Differences Explained](https://resources.prismacampaigns.com/blog/nurturing-vs-cross-selling) When making decisions regarding their marketing strategy, financial institutions often discuss “sales funnels” or a “buyer’s journey.” These terms represent strategies businesses can employ to... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 29 Dec 2022 [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) 2 min read ## [What is Conversational Marketing?](https://resources.prismacampaigns.com/blog/conversational-marketing) If you’ve ever visited a website and been greeted by a chatbot, you’ve encountered an example of leveraging conversational marketing. New technologies can transform how you communicate with your... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 13 Dec 2022 [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) 3 min read ## [How to Implement Micro-Demographic Targeting](https://resources.prismacampaigns.com/blog/micro-demographic-targeting) If you want your campaign to reach the right people at the right time, you should consider micro-demographic targeting. Every customer/member at your FI has distinct financial needs, and it’s... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 01 Dec 2022 [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding) 2 min read ## [What Makes a Great Onboarding Campaign?](https://resources.prismacampaigns.com/blog/great-onboarding-campaign) The onboarding phase of a consumer journey is important because it sets the tone for the future relationship. This initial onboarding period welcomes new consumers into your financial institution and... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) [Load More Posts](https://resources.prismacampaigns.com/blog/tag/marketing-strategy/page/3) ## Marketing automation and personalization insights for banks and credit unions delivered to your inbox. ### Topics - [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) - [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) - [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Events](https://resources.prismacampaigns.com/blog/tag/events) - [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) - [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) - [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) - [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) - [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey) - [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation) - [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) - [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing) - [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) - [Case Studies](https://resources.prismacampaigns.com/blog/tag/case-studies) - [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization) - [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding) - [Prisma Highlights](https://resources.prismacampaigns.com/blog/tag/prisma-highlights) - [Lead Generation](https://resources.prismacampaigns.com/blog/tag/lead-generation) - [Data](https://resources.prismacampaigns.com/blog/tag/data) - [Share of Wallet](https://resources.prismacampaigns.com/blog/tag/share-of-wallet) - [Webinars](https://resources.prismacampaigns.com/blog/tag/webinars) - [Customer Loyalty](https://resources.prismacampaigns.com/blog/tag/customer-loyalty) - [Product Updates](https://resources.prismacampaigns.com/blog/tag/product-updates) - [Savvy Scenarios](https://resources.prismacampaigns.com/blog/tag/savvy-scenarios) - [Cross-Sell](https://resources.prismacampaigns.com/blog/tag/cross-sell) - [Life Stage](https://resources.prismacampaigns.com/blog/tag/life-stage) - [Media](https://resources.prismacampaigns.com/blog/tag/media) - [AI](https://resources.prismacampaigns.com/blog/tag/ai) - [Gamification](https://resources.prismacampaigns.com/blog/tag/gamification) - [Nurturing](https://resources.prismacampaigns.com/blog/tag/nurturing) ### Subscribe to Email Updates ### Trending [MAC Conference 2026: Rethinking human connection in the age of AI](https://resources.prismacampaigns.com/blog/mac-conference-2026-rethinking-human-connection-in-the-age-of-ai) Sep 23 2026 [Your credit union has the technology. Can marketing actually use it?](https://resources.prismacampaigns.com/blog/where-does-marketing-automation-fit-in-a-credit-unions-tech-stack) Sep 09 2026 [What should financial institutions look for in a marketing automation platform?](https://resources.prismacampaigns.com/blog/what-should-financial-institutions-look-for-in-a-marketing-automation-platform) Aug 20 2026 [Larky & Prisma partner to deliver coordinated omnichannel engagement](https://resources.prismacampaigns.com/blog/larky-prisma-partner-to-deliver-coordinated-omnichannel-engagement) Jul 29 2026 [SunWest FCU Selects Prisma Campaigns for Personalization & Engagement](https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement) Jul 02 2026 [A growth-generating Referral Campaign](https://resources.prismacampaigns.com/blog/a-growth-generating-referral-campaign) Jun 18 2026 [Customer data your financial institution already has and isn't using](https://resources.prismacampaigns.com/blog/customer-data-your-financial-institution-already-has-and-isnt-using) Jun 11 2026 [The hidden cost of uncoordinated member communication](https://resources.prismacampaigns.com/blog/the-hidden-cost-of-uncoordinated-member-communication) May 28 2026 [West Community Credit Union partners with Prisma Campaigns to improve member communications](https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications) May 06 2026 [The biggest themes from The Financial Brand Forum 2026](https://resources.prismacampaigns.com/blog/the-biggest-themes-from-the-financial-brand-forum-2026) Apr 22 2026 ![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg) ## Get in Touch 66 W Flagler St, 9th floor, Miami, FL, 33130, USA +1 (786) 808-1828 [info@prismacampaigns.com](mailto:info@prismacampaigns.com) ## Challenges We Solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) ## Product - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) ## Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) ## Our Company - [About us](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) ![GDPR Compliant, SOC2, Amazon Web Services](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-logos-1.png) - [![Twitter / X](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-twitter.svg)](https://twitter.com/prismacampaigns) - [![Facebook](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-facebook.svg)](https://www.facebook.com/PrismaCampaigns/) - [![LinkedIn](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-linkedin.svg)](https://www.linkedin.com/company/prismacampaigns) Copyright © 2026 Prisma Campaigns. All rights reserved [Privacy Policy](https://prismacampaigns.com/privacy-policy/)