---
title: Prisma's Marketing automation Blog (14)
description: Our blog talks about omnichannel marketing for banks and credit unions. Prisma Campaigns is an all-in-one marketing automation software for financial institutions. (14)
---

[![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/)

- Challenges we solve 
    - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/)
    - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/)
    - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/)
    - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/)
    - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/)
- [Our solution](https://prismacampaigns.com/features/) 
    - [Marketing automation](https://prismacampaigns.com/features/)
    - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/)
    - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/)
    - [Migration services](https://prismacampaigns.com/migration-services/)
    - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/)
- Resources 
    - [Blog](https://resources.prismacampaigns.com/blog)
    - [News](https://resources.prismacampaigns.com/blog/tag/press-releases)
    - [Digital library](https://prismacampaigns.com/digital-library/)
    - [Webinars](https://prismacampaigns.com/webinar-recordings/)
    - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/)
    - [Case studies](https://prismacampaigns.com/case-studies/)
- Our company 
    - [About](https://prismacampaigns.com/about-us/)
    - [Partners](https://prismacampaigns.com/partners/)
    - [Why Prisma?](https://prismacampaigns.com/why-prisma/)
- [Request a demo](https://prismacampaigns.com/schedule-demo/)

# **More than Marketing, useful Marketing content**

 Topics | Subscribe | Trending

<https://resources.prismacampaigns.com/blog/5-marketing-challenges-credit-unions-face-covid>

04 Nov 2020

[COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing)

6 min read

## [5 marketing challenges credit unions face in the age of COVID-19](https://resources.prismacampaigns.com/blog/5-marketing-challenges-credit-unions-face-covid)

The pandemic has credit union marketers struggling to digitize at breakneck speed. Here are five challenges standing in their way.

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/partnership-marketmatch-cu_rise>

16 Sep 2020

[COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases)

3 min read

## [MarketMatch uses Prisma and CU Rise to deliver data-driven marketing](https://resources.prismacampaigns.com/blog/partnership-marketmatch-cu_rise)

(BOSTON, MA — September 16th, 2020) — Today, MarketMatch announced that they have used two unique and powerful solutions, Prisma Campaigns and CU Rise Analytics, as platforms to deliver their latest...

 By [Allie Aitken](https://resources.prismacampaigns.com/blog/author/allie-aitken)

<https://resources.prismacampaigns.com/blog/virtual-events-credit-unions-summer-2020>

07 Aug 2020

[COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) [Events](https://resources.prismacampaigns.com/blog/tag/events)

6 min read

## [Five great virtual events for credit unions - Summer 2020](https://resources.prismacampaigns.com/blog/virtual-events-credit-unions-summer-2020)

Remember February, when we all went to CUNA GAC in Washington and thought, "Wow, what a great line-up of conferences we have for 2020"? Remember March, when we thought maybe they would just be...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/trellance-partnership-announcement>

27 Jul 2020

[COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases)

3 min read

## [Prisma Campaigns and Trellance announce partnership for data service](https://resources.prismacampaigns.com/blog/trellance-partnership-announcement)

New partnership will allow credit unions to improve digital experience, increase conversions and deepen relationships by making personalization and data-driven campaigns a reality.

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/new-bank-accounts-banco-agrario-colombia>

17 Jul 2020

[COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases)

2 min read

## [Banco Agrario opens 230K accounts in the first 4 weeks of the pandemic](https://resources.prismacampaigns.com/blog/new-bank-accounts-banco-agrario-colombia)

Banco Agrario of Colombia and Prisma Campaigns catalyze financial inclusion for 230,000 farmers amid coronavirus pandemic. Implementation of online account opening instrumental in financial inclusion...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/howtoseizegrowth>

24 Jun 2020

[COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19)

7 min read

## [How to seize growth opportunities, 6 trends for banks and CUs. Part 1](https://resources.prismacampaigns.com/blog/howtoseizegrowth)

Though the pandemic is not over yet, at three months in it feels appropriate to pause and summarize learnings and opportunities of the crisis thus far. In this post, we’ll explore the trends we can’t...

 By [Gaston Vizziano](https://resources.prismacampaigns.com/blog/author/gaston-vizziano)

<https://resources.prismacampaigns.com/blog/webinar-personalization>

18 May 2020

[Webinars](https://resources.prismacampaigns.com/blog/tag/webinars)

1 min read

## [Personalization and the new normal webinar for financial institutions](https://resources.prismacampaigns.com/blog/webinar-personalization)

Unprecedented. Fast-changing. Challenging. Unpredictable. This is the "new normal". And it's hard to be really ready. Over the past 12 weeks, customer impact has been very personal and has varied...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/prisma-campaigns-and-eltropy-announce-partnership-agreement>

07 May 2020

[Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases)

2 min read

## [Eltropy and Prisma Campaigns Announce Partnership Agreement](https://resources.prismacampaigns.com/blog/prisma-campaigns-and-eltropy-announce-partnership-agreement)

“Prisma Campaigns shares a similar passion to provide the best service and product to its customers and also provides us the ability to offer a more targeted marketing automation solution for Credit...

 By [Gaston Vizziano](https://resources.prismacampaigns.com/blog/author/gaston-vizziano)

<https://resources.prismacampaigns.com/blog/webinar>

22 Apr 2020

[Webinars](https://resources.prismacampaigns.com/blog/tag/webinars)

1 min read

## [How to be agile in today’s context. Webinar for Credit Union marketers](https://resources.prismacampaigns.com/blog/webinar)

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/digital-marketing-guide>

21 Apr 2020

[COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19)

1 min read

## [Digital Marketing in the age of COVID-19](https://resources.prismacampaigns.com/blog/digital-marketing-guide)

In today’s COVID-19 context, it’s clear that FIs must reach consumers digitally and that fast response is the real competitive advantage. We developed this Digital Marketing guide pre-COVID, but...

 By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori)

<https://resources.prismacampaigns.com/blog/jumio>

16 Apr 2020

[Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases)

1 min read

## [Digital member: New Jumio integration for digital IDs verifications](https://resources.prismacampaigns.com/blog/jumio)

We’re excited to announce our new partnership with Jumio, a global leader in AI-powered identity verification. Asking bank customers and credit union members to visit their branch for things like...

 By [Gaston Vizziano](https://resources.prismacampaigns.com/blog/author/gaston-vizziano)

[Load More Posts](https://resources.prismacampaigns.com/blog/page/15)

## Marketing automation and personalization insights for banks and credit unions delivered to your inbox.

### Topics

- [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation)
- [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy)
- [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases)
- [Events](https://resources.prismacampaigns.com/blog/tag/events)
- [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing)
- [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing)
- [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization)
- [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing)
- [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey)
- [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation)
- [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data)
- [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing)
- [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19)
- [Case Studies](https://resources.prismacampaigns.com/blog/tag/case-studies)
- [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization)
- [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding)
- [Prisma Highlights](https://resources.prismacampaigns.com/blog/tag/prisma-highlights)
- [Lead Generation](https://resources.prismacampaigns.com/blog/tag/lead-generation)
- [Data](https://resources.prismacampaigns.com/blog/tag/data)
- [Share of Wallet](https://resources.prismacampaigns.com/blog/tag/share-of-wallet)
- [Webinars](https://resources.prismacampaigns.com/blog/tag/webinars)
- [Customer Loyalty](https://resources.prismacampaigns.com/blog/tag/customer-loyalty)
- [Product Updates](https://resources.prismacampaigns.com/blog/tag/product-updates)
- [Savvy Scenarios](https://resources.prismacampaigns.com/blog/tag/savvy-scenarios)
- [Cross-Sell](https://resources.prismacampaigns.com/blog/tag/cross-sell)
- [Life Stage](https://resources.prismacampaigns.com/blog/tag/life-stage)
- [Media](https://resources.prismacampaigns.com/blog/tag/media)
- [AI](https://resources.prismacampaigns.com/blog/tag/ai)
- [Gamification](https://resources.prismacampaigns.com/blog/tag/gamification)
- [Nurturing](https://resources.prismacampaigns.com/blog/tag/nurturing)

### Subscribe to Email Updates

### Trending

<https://resources.prismacampaigns.com/blog/aba-bank-marketing-conference-2026-key-takeaways>

[ABA Bank Marketing Conference 2026: Turning Customer Data Into Marketing Action](https://resources.prismacampaigns.com/blog/aba-bank-marketing-conference-2026-key-takeaways) Oct 01 2026

<https://resources.prismacampaigns.com/blog/mac-conference-2026-rethinking-human-connection-in-the-age-of-ai>

[MAC Conference 2026: Rethinking human connection in the age of AI](https://resources.prismacampaigns.com/blog/mac-conference-2026-rethinking-human-connection-in-the-age-of-ai) Sep 23 2026

<https://resources.prismacampaigns.com/blog/where-does-marketing-automation-fit-in-a-credit-unions-tech-stack>

[Your credit union has the technology. Can marketing actually use it?](https://resources.prismacampaigns.com/blog/where-does-marketing-automation-fit-in-a-credit-unions-tech-stack) Sep 09 2026

<https://resources.prismacampaigns.com/blog/what-should-financial-institutions-look-for-in-a-marketing-automation-platform>

[What should financial institutions look for in a marketing automation platform?](https://resources.prismacampaigns.com/blog/what-should-financial-institutions-look-for-in-a-marketing-automation-platform) Aug 20 2026

<https://resources.prismacampaigns.com/blog/larky-prisma-partner-to-deliver-coordinated-omnichannel-engagement>

[Larky & Prisma partner to deliver coordinated omnichannel engagement](https://resources.prismacampaigns.com/blog/larky-prisma-partner-to-deliver-coordinated-omnichannel-engagement) Jul 29 2026

<https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement>

[SunWest FCU Selects Prisma Campaigns for Personalization & Engagement](https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement) Jul 02 2026

<https://resources.prismacampaigns.com/blog/a-growth-generating-referral-campaign>

[A growth-generating Referral Campaign](https://resources.prismacampaigns.com/blog/a-growth-generating-referral-campaign) Jun 18 2026

<https://resources.prismacampaigns.com/blog/customer-data-your-financial-institution-already-has-and-isnt-using>

[Customer data your financial institution already has and isn't using](https://resources.prismacampaigns.com/blog/customer-data-your-financial-institution-already-has-and-isnt-using) Jun 11 2026

<https://resources.prismacampaigns.com/blog/the-hidden-cost-of-uncoordinated-member-communication>

[The hidden cost of uncoordinated member communication](https://resources.prismacampaigns.com/blog/the-hidden-cost-of-uncoordinated-member-communication) May 28 2026

<https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications>

[West Community Credit Union partners with Prisma Campaigns to improve member communications](https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications) May 06 2026

![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg)

## Get in Touch

66 W Flagler St, 9th floor,  
Miami, FL, 33130, USA

+1 (786) 808-1828

[info@prismacampaigns.com](mailto:info@prismacampaigns.com)

## Challenges We Solve

- [Grow membership](https://prismacampaigns.com/challenges/grow-membership/)
- [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/)
- [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/)
- [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/)
- [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/)

## Product

- [Marketing automation](https://prismacampaigns.com/features/)
- [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/)
- [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/)
- [Migration services](https://prismacampaigns.com/migration-services/)
- [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/)

## Resources

- [Blog](https://resources.prismacampaigns.com/blog)
- [News](https://resources.prismacampaigns.com/blog/tag/press-releases)
- [Digital library](https://prismacampaigns.com/digital-library/)
- [Webinars](https://prismacampaigns.com/webinar-recordings/)
- [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/)
- [Case studies](https://prismacampaigns.com/case-studies/)

## Our Company

- [About us](https://prismacampaigns.com/about-us/)
- [Partners](https://prismacampaigns.com/partners/)
- [Why Prisma?](https://prismacampaigns.com/why-prisma/)

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