Have you heard the expression “sell more by selling less?” Marketers have long used the process of segmentation to divide a marketplace into smaller parts and make messaging more definable,...
All good leaders possess a few common traits. Some of these ubiquitous qualities include confidence, communication skills, integrity, and a vision for improvement. At Prisma, we believe that great...
Clearly, no marketer wakes up and says "today I am going to annoy my customers and train them to ignore my messages". However, despite our best intention and effort, too often our messages are...
The credit union space is rapidly changing and fiercely competitive—you cannot afford to let your marketing efforts fail to reach the right targets or miss out on valuable member insights. Luckily,...
The Prisma team working hard for you over the last 3 weeks. I was once told by a mentor to "celebrate the small wins [because] you might not get the big ones." It sounded pessimistic back then. But...
The Prisma Team goes remote for our Monday All-Hands meeting. These are extraordinary times for all of us, and we hope you, your family, and your community are adjusting to these unprecedented...
We’re about to kick off our 2020 conference season! Our favorite thing about industry events is having the chance to meet with our clients and partners, face-to-face. If you are headed to one of...
As the year draws to a close, we gathered the team here to reflect on what we are seeing out there in terms of challenges and opportunities for Credit Unions. 2019 brought lots of activity - various...
When implementing personalization, a necessary first step is setting up a recommendation system to show the best information to each client at the best time, across all digital channels. The number...
There are a few things that I fear more than being out of touch. These days, being outdated might leave you out of the conversation. Recently, I experienced being on the receiving end of that "out of...
It's too easy to get complacent, for companies to do a bit about diversity and then ease off... The HR manager of a multinational company received a directive from head office about a company-wide...