--- title: Prisma's Marketing automation Blog | Felipe Gil (3) description: Felipe Gil, Co-Founder & CEO of Prisma Campaigns is an innovator with 25+ years of experience in technology and financial industry. (3) --- [![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/) - Challenges we solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) - [Our solution](https://prismacampaigns.com/features/) - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) - Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) - Our company - [About](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) - [Request a demo](https://prismacampaigns.com/schedule-demo/) # Felipe Gil Felipe Gil, Co-Founder & CEO of Prisma Campaigns is an innovator with 25+ years of experience in technology and financial industry. Topics | Subscribe | Trending 07 Sep 2021 [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation) 4 min read ## [Seven 21st-Century Approaches to Segmentation](https://resources.prismacampaigns.com/blog/seven-21st-century-approaches-segmentation) Have you heard the expression “sell more by selling less?” Marketers have long used the process of segmentation to divide a marketplace into smaller parts and make messaging more definable,... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 24 Aug 2021 [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) 4 min read ## [How to Be an Effective Financial Marketing Leader](https://resources.prismacampaigns.com/blog/how-to-be-effective-financial-marketing-leader) All good leaders possess a few common traits. Some of these ubiquitous qualities include confidence, communication skills, integrity, and a vision for improvement. At Prisma, we believe that great... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 09 Aug 2021 [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) 4 min read ## [How technology and content can elevate cross-selling strategies](https://resources.prismacampaigns.com/blog/tech-content-elevate-cross-selling) Clearly, no marketer wakes up and says "today I am going to annoy my customers and train them to ignore my messages". However, despite our best intention and effort, too often our messages are... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 10 Feb 2021 [Webinars](https://resources.prismacampaigns.com/blog/tag/webinars) 3 min read ## [The benefits of Prisma and Trellance M360 integration](https://resources.prismacampaigns.com/blog/trellance-webinar-registration) The credit union space is rapidly changing and fiercely competitive—you cannot afford to let your marketing efforts fail to reach the right targets or miss out on valuable member insights. Luckily,... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 07 Apr 2020 [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) 4 min read ## [COVID-19: Celebrating the small wins and "good problems” to have](https://resources.prismacampaigns.com/blog/covid-19-0) The Prisma team working hard for you over the last 3 weeks. I was once told by a mentor to "celebrate the small wins \[because\] you might not get the big ones." It sounded pessimistic back then. But... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 18 Mar 2020 3 min read ## [COVID-19 outbreak: Suggested best practices for Banks & Credit Unions](https://resources.prismacampaigns.com/blog/covid-19) The Prisma Team goes remote for our Monday All-Hands meeting. These are extraordinary times for all of us, and we hope you, your family, and your community are adjusting to these unprecedented... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 19 Feb 2020 [Events](https://resources.prismacampaigns.com/blog/tag/events) 5 min read ## [Face-to-face season is about to start...](https://resources.prismacampaigns.com/blog/conferences) We’re about to kick off our 2020 conference season! Our favorite thing about industry events is having the chance to meet with our clients and partners, face-to-face. If you are headed to one of... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 26 Dec 2019 6 min read ## [Challenges and opportunities for Credit Unions - a year of learning](https://resources.prismacampaigns.com/blog/challenges-and-opportunities-for-credit-unions-a-year-of-learning) As the year draws to a close, we gathered the team here to reflect on what we are seeing out there in terms of challenges and opportunities for Credit Unions. 2019 brought lots of activity - various... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 03 Dec 2019 3 min read ## [Personalized artwork? Taking personalization further](https://resources.prismacampaigns.com/blog/personalized-artwork-taking-personalization-further) When implementing personalization, a necessary first step is setting up a recommendation system to show the best information to each client at the best time, across all digital channels. The number... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 22 Nov 2019 3 min read ## [The data you need is already there](https://resources.prismacampaigns.com/blog/the-data-you-need-is-already-there) There are a few things that I fear more than being out of touch. These days, being outdated might leave you out of the conversation. Recently, I experienced being on the receiving end of that "out of... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) 29 Apr 2019 4 min read ## [We don't accept tokens \[Digital marketing today\]](https://resources.prismacampaigns.com/blog/we-dont-accept-tokens) It's too easy to get complacent, for companies to do a bit about diversity and then ease off... The HR manager of a multinational company received a directive from head office about a company-wide... By [Felipe Gil](https://resources.prismacampaigns.com/blog/author/felipe-gil) [Load More Posts](https://resources.prismacampaigns.com/blog/author/felipe-gil/page/4) ## Marketing automation and personalization insights for banks and credit unions delivered to your inbox. ### Topics - [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) - [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) - [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Events](https://resources.prismacampaigns.com/blog/tag/events) - [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) - [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) - [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) - [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) - [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey) - [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation) - [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) - [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing) - [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) - [Case Studies](https://resources.prismacampaigns.com/blog/tag/case-studies) - [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization) - [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding) - [Prisma Highlights](https://resources.prismacampaigns.com/blog/tag/prisma-highlights) - [Lead Generation](https://resources.prismacampaigns.com/blog/tag/lead-generation) - [Data](https://resources.prismacampaigns.com/blog/tag/data) - [Share of Wallet](https://resources.prismacampaigns.com/blog/tag/share-of-wallet) - [Webinars](https://resources.prismacampaigns.com/blog/tag/webinars) - [Customer Loyalty](https://resources.prismacampaigns.com/blog/tag/customer-loyalty) - [Product Updates](https://resources.prismacampaigns.com/blog/tag/product-updates) - [Savvy Scenarios](https://resources.prismacampaigns.com/blog/tag/savvy-scenarios) - [Cross-Sell](https://resources.prismacampaigns.com/blog/tag/cross-sell) - [Life Stage](https://resources.prismacampaigns.com/blog/tag/life-stage) - [Media](https://resources.prismacampaigns.com/blog/tag/media) - [AI](https://resources.prismacampaigns.com/blog/tag/ai) - [Gamification](https://resources.prismacampaigns.com/blog/tag/gamification) - [Nurturing](https://resources.prismacampaigns.com/blog/tag/nurturing) ### Subscribe to Email Updates ### Trending [ABA Bank Marketing Conference 2026: Turning Customer Data Into Marketing Action](https://resources.prismacampaigns.com/blog/aba-bank-marketing-conference-2026-key-takeaways) Oct 01 2026 [MAC Conference 2026: Rethinking human connection in the age of AI](https://resources.prismacampaigns.com/blog/mac-conference-2026-rethinking-human-connection-in-the-age-of-ai) Sep 23 2026 [Your credit union has the technology. Can marketing actually use it?](https://resources.prismacampaigns.com/blog/where-does-marketing-automation-fit-in-a-credit-unions-tech-stack) Sep 09 2026 [What should financial institutions look for in a marketing automation platform?](https://resources.prismacampaigns.com/blog/what-should-financial-institutions-look-for-in-a-marketing-automation-platform) Aug 20 2026 [Larky & Prisma partner to deliver coordinated omnichannel engagement](https://resources.prismacampaigns.com/blog/larky-prisma-partner-to-deliver-coordinated-omnichannel-engagement) Jul 29 2026 [SunWest FCU Selects Prisma Campaigns for Personalization & Engagement](https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement) Jul 02 2026 [A growth-generating Referral Campaign](https://resources.prismacampaigns.com/blog/a-growth-generating-referral-campaign) Jun 18 2026 [Customer data your financial institution already has and isn't using](https://resources.prismacampaigns.com/blog/customer-data-your-financial-institution-already-has-and-isnt-using) Jun 11 2026 [The hidden cost of uncoordinated member communication](https://resources.prismacampaigns.com/blog/the-hidden-cost-of-uncoordinated-member-communication) May 28 2026 [West Community Credit Union partners with Prisma Campaigns to improve member communications](https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications) May 06 2026 ![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg) ## Get in Touch 66 W Flagler St, 9th floor, Miami, FL, 33130, USA +1 (786) 808-1828 [info@prismacampaigns.com](mailto:info@prismacampaigns.com) ## Challenges We Solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) ## Product - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) ## Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) ## Our Company - [About us](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) ![GDPR Compliant, SOC2, Amazon Web Services](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-logos-1.png) - [![Twitter / X](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-twitter.svg)](https://twitter.com/prismacampaigns) - [![Facebook](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-facebook.svg)](https://www.facebook.com/PrismaCampaigns/) - [![LinkedIn](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-linkedin.svg)](https://www.linkedin.com/company/prismacampaigns) Copyright © 2026 Prisma Campaigns. 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