Felipe Gil

Felipe Gil, Co-Founder & CEO of Prisma Campaigns is an innovator with 25+ years of experience in technology and financial industry.
07 Apr 2020
4 min read

COVID-19: Celebrating the small wins and "good problems” to have

The Prisma team working hard for you over the last 3 weeks. I was once told by a mentor to "celebrate the small wins [because] you might not get the big ones." It sounded pessimistic back then. But...

18 Mar 2020
3 min read

COVID-19 outbreak: Suggested best practices for Banks & Credit Unions

The Prisma Team goes remote for our Monday All-Hands meeting.   These are extraordinary times for all of us, and we hope you, your family, and your community are adjusting to these unprecedented...

19 Feb 2020
6 min read

Face-to-face season is about to start...

We’re about to kick off our 2020 conference season! Our favorite thing about industry events is having the chance to meet with our clients and partners, face-to-face. If you are headed to one of...

26 Dec 2019
6 min read

Challenges and opportunities for Credit Unions - a year of learning

As the year draws to a close, we gathered the team here to reflect on what we are seeing out there in terms of challenges and opportunities for Credit Unions. 2019 brought lots of activity - various...

03 Dec 2019
2 min read

Personalized artwork? Taking personalization further

When implementing personalization, a necessary first step is setting up a recommendation system to show the best information to each client at the best time, across all digital channels. The number...

22 Nov 2019
3 min read

The data you need is already there

There are a few things that I fear more than being out of touch. These days, being outdated might leave you out of the conversation. Recently, I experienced being on the receiving end of that "out of...

29 Apr 2019
4 min read

We don't accept tokens [Digital marketing today]

It's too easy to get complacent, for companies to do a bit about diversity and then ease off... The HR manager of a multinational company received a directive from head office about a company-wide...

08 Jan 2019
3 min read

Is your credit union ready for marketing automation?

CUs may not have the breadth or market-share of the for-profit banks, but they make up for this with their specialized member knowledge. Learn how automation can enhance this personalized service...

06 Nov 2018
4 min read

Top tips for helping clients adapt to digital banking

Whether it’s opening a bank account or looking for information, most people tend to “Google it” first. Nowadays, there are millions of active users on the Internet, so it seems like it would be a...

15 Oct 2018
6 min read

How to create an effective multichannel customer onboarding campaign

Today’s financial marketing strategies benefit by combining the same message across multiple channels, both traditional and digital, to connect with all its different audiences. Not all digital...