We’ve entered a new era — one that places a more intense focus on consumer data privacy. Google and Apple took significant steps toward a more data-protected environment for consumers, and other...
Indirect loans have become more popular in the last decade, and this type of loan can generate substantial loan portfolio growth for banks and credit unions. Typically, a financial institution...
At Prisma Campaigns, our mission is to bring true value to financial institutions through automated, intelligent communication. The financial landscape is competitive, and we recognize the importance...
Banks and credit unions want to see their marketing efforts pay off, but many marketing teams struggle with calculating their programs’ return on investment (ROI). In a recent study1, 84% of...
Data allows financial institutions to target personalized offers and enhance the consumer experience, but as cybercrime and online and mobile banking use increase, data privacy has become one of...
New integration enables credit unions and community banks to push targeted marketing offers through their mobile and online banking channels and more. (BOSTON, MA — April 12th, 2022) — Today, Prisma...
BOSTON, MA. (Feb. 16, 2022) - Prisma Campaigns has recently formed a new relationship with United Teletech Financial, A Federal Credit Union, as a key marketing automation solution for its future....
One thing us consumers have in common is our attention span. We prefer digestible content and quick bursts of activity that don’t take large chunks of time away from our busy schedules. Gamified...
In this installment of Prisma’s Savvy Scenarios series, we focus on how financial institutions utilize technographic data to create high-performing marketing campaigns. During the pandemic, the...
MADISON, Wis., (October 6th, 2021) - Today, CUNA Strategic Services (CSS) announced that Prisma Campaigns, has been selected as the newest alliance provider, and the preferred marketing automation...
Have you heard the expression “sell more by selling less?” Marketers have long used the process of segmentation to divide a marketplace into smaller parts and make messaging more definable,...