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Prisma Campaigns Blog


Felipe Gil

Felipe Gil, Co-Founder & CEO of Prisma Campaigns is an innovator with 25+ years of experience in technology and financial industry.
24 Sep 2019
| 3 min read

Planning your Credit Union Digital Marketing strategy for 2020?

At Prisma Campaigns the 2020 Planning Process is going to start by nex...

17 Sep 2019
Events | 1 min read

ABA Bank Marketing Conference, Sept. 22nd to 24th, 2019 at Austin, TX

In a hectic month filled with conferences, we won´t miss the annual AB...

29 Aug 2019
| 3 min read

Why banking marketers should be thinking about neuroscience and psychology impact?

At Prisma Campaigns we often wonder about what makes some companies so...

22 Aug 2019
Events | 1 min read

CULytics meet-up 4th and 5th September, 2019, San José, California

We're very happy to visit San José, California on the 4th. and 5th. Se...

14 Aug 2019
| 3 min read

Personalization in FIs marketing: digitize for value and not for cost

Digitization innovations in banking that once were big advantages, are...

30 Jul 2019
| 3 min read

The customer's quick flit in FIs and retail banks

Some people still enjoy waking up early on a Saturday morning, wear co...

24 Jun 2019
| 2 min read

Marketing in FIs: three pillars, or four?

We are living in the time of the short attention span. Research says a...

11 Jun 2019
| 2 min read

Marketing in FIs: the three pillars of relationships

The average banking customer is saturated with choices, available at t...

04 Jun 2019
Events | 2 min read

See you at AXFI conference 2019!

The 6th AXFI Conference will take place from June 9th to 12th in Minne...

28 May 2019
| 2 min read

The B2B Buyer Journey in Corporations and Financial Institutions (part 2)

Most corporations and FIs are, at one and the same time, both supplier...

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