Clara Hori

Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry.
18 May 2020
1 min read

Personalization and the new normal webinar for financial institutions

Unprecedented. Fast-changing. Challenging. Unpredictable. This is the "new normal". And it's hard to be really ready. Over the past 12 weeks, customer impact has been very personal and has varied...

22 Apr 2020
1 min read

How to be agile in today’s context. Webinar for Credit Union marketers

21 Apr 2020
1 min read

Digital Marketing in the age of COVID-19

In today’s COVID-19 context, it’s clear that FIs must reach consumers digitally and that fast response is the real competitive advantage. We developed this Digital Marketing guide pre-COVID, but...

13 Feb 2020
5 min read

A New Framework for Personalization ROI for Financial Institutions

In the year 2020, it’s no longer controversial to say that personalization significantly boosts ROI on marketing spend. Recent research by the Relevancy Group shows that marketers who master...

30 Jan 2020
2 min read

The Balancing Act of Personalization in Banking Infographic

We recently published Ron Shevlin's latest report, The Roadmap to Personalization in Banking. Ron is the Director of Research at Cornerstone Advisors and is ranked among the top FinTech influencers...

23 Jan 2020
2 min read

The Five Steps of the Roadmap to Personalization Infographic (part 3)

We recently published Ron Shevlin's latest report, The Roadmap to Personalization in Banking. Ron is the Director of Research at Cornerstone Advisors and is ranked among the top FinTech influencers...

16 Jan 2020
2 min read

A New Definition for Personalization Infographic (part 2)

We recently published Ron Shevlin's latest report, The Roadmap to Personalization in Banking. Ron is the Director of Research at Cornerstone Advisors and is ranked among the top FinTech influencers...

07 Jan 2020
1 min read

The Three Personalization Dilemmas Infographic (part 1)

We recently published Ron Shevlin's latest report, The Roadmap to Personalization in Banking. Ron is the Director of Research at Cornerstone Advisors and is ranked among the top FinTech influencers...

19 Dec 2019
3 min read

How popular culture sees banks and what can we learn about it

I recently came across this gem, a scene from the Netflix series "Atypical" in which Sam, a teenager in the autism spectrum, decides to open his first bank account and tells his friend Zahid about...