--- title: Digital Marketing in the age of COVID-19 description: An essential guide to unlocking Digital Marketing ROI in FIs, even with limited resources. Concrete strategies your team can implement right now. image: https://resources.prismacampaigns.com/hubfs/tapa2.png --- [![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/) - Challenges we solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) - [Our solution](https://prismacampaigns.com/features/) - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) - Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) - Our company - [About](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) - [Request a demo](https://prismacampaigns.com/schedule-demo/) #### [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) # [Digital Marketing in the age of COVID-19](https://resources.prismacampaigns.com/blog) - - - ![Clara Hori](https://resources.prismacampaigns.com/hubfs/Email/photo-clara-hori.jpg) Written by Clara Hori on April 21, 2020 [![Digital Marketing: A Playbook for Financial Institutions with Limited Marketing Resources](https://resources.prismacampaigns.com/hs-fs/hubfs/tapa%20(1).png?width=300&name=tapa%20(1).png)](https://resources.prismacampaigns.com/digital-marketing-in-financial-institutions-guide) In today’s COVID-19 context, it’s clear that FIs must ***reach consumers digitally*** and that ***fast response*** is the real competitive advantage. We developed this Digital Marketing guide pre-COVID, but believe that it’s relevant now, more than ever. We’re having to find ways to function—dropping projects that don’t make sense, starting new ones to address current needs, and solving critical problems (like how to have meaningful conversations with customers across channels that deepen relationships and aren’t purely transactional). With the end of the pandemic not yet in sight, some experts say this could be our new normal... Tackling digital marketing as a small or mid-size FI with a modest marketing team and limited resources is hard enough in a non-pandemic reality. Now, striking a balance between goals and resources is harder than ever (particularly because you can’t rely on guidance tailored to the big banks).   Enter **[The Digital Marketing Playbook](https://resources.prismacampaigns.com/digital-marketing-in-financial-institutions-guide),** an essential guide to unlocking ROI through customer retention, playing to your strengths, and adopting an agile mindset.  Download it now and you’ll also unlock four digital marketing actions you can execute today to simplify campaigns, maximize performance, and improve customer experiences. [![Download Playbook](https://no-cache.hubspot.com/cta/default/3902087/1c2133a3-53d9-4906-ba96-0516c1a67815.png)](https://cta-redirect.hubspot.com/cta/redirect/3902087/1c2133a3-53d9-4906-ba96-0516c1a67815)   Image credits: Prisma Campaigns.   ## Get marketing automation and personalization insights for banks and credit unions delivered to your inbox ### You may also like: [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) ## [Emerging from the pandemic - what we’re hearing](https://resources.prismacampaigns.com/blog/emerging-from-pandemic) Coming out of the pandemic, no doubt there will be a big adjustment to society and the economy as a whole, and there’s a healthy debate about what's transitory and what's not, and how to reactivate... [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) ## [5 things top marketing agencies are doing to help credit unions](https://resources.prismacampaigns.com/blog/5-ways-marketing-agencies-help-credit-unions-stay-relevant) In our most recent post, we talked about the evolving attitudes of credit unions towards digital adoption and the challenges they face to digitize at the rapid pace forced upon them by COVID-19. One... [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) ## [5 marketing challenges credit unions face in the age of COVID-19](https://resources.prismacampaigns.com/blog/5-marketing-challenges-credit-unions-face-covid) The pandemic has credit union marketers struggling to digitize at breakneck speed. Here are five challenges standing in their way. ![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg) ## Get in Touch 66 W Flagler St, 9th floor, Miami, FL, 33130, USA +1 (786) 808-1828 [info@prismacampaigns.com](mailto:info@prismacampaigns.com) ## Challenges We Solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) ## Product - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) ## Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) ## Our Company - [About us](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) ![GDPR Compliant, SOC2, Amazon Web Services](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-logos-1.png) - [![Twitter / X](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-twitter.svg)](https://twitter.com/prismacampaigns) - [![Facebook](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-facebook.svg)](https://www.facebook.com/PrismaCampaigns/) - [![LinkedIn](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-linkedin.svg)](https://www.linkedin.com/company/prismacampaigns) Copyright © 2026 Prisma Campaigns. All rights reserved [Privacy Policy](https://prismacampaigns.com/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Clara Hori", "url" : "https://resources.prismacampaigns.com/blog/author/clara-hori" }, "dateModified" : "2023-11-20T18:42:44.866Z", "datePublished" : "2020-04-21T11:05:04.000Z", "headline" : "Digital Marketing in the age of COVID-19", "image" : [ "https://resources.prismacampaigns.com/hubfs/tapa2.png" ], "mainEntityOfPage" : { "@id" : "https://resources.prismacampaigns.com/blog/digital-marketing-guide", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://resources.prismacampaigns.com/hubfs/Imported%20images/prisma-campaigns-logo.svg" }, "name" : "PRISMACAMPAIGNS Inc." } } ```