For our third Savvy Scenario, we hone in on marketing to one phase of the consumer journey. Each person’s experience with your institution is unique, and people discover new products and develop...
BOSTON, MA. (Jan. 4, 2022) - Prisma Campaigns has announced that it is working with Sunmark Credit Union to deliver a personalized digital experience to its members. Prisma Campaigns, CUNA Strategic...
Another Holiday season has arrived and we’re answering some of clients’ wish list items for Prisma’s product suite. It is no news that we at Prisma try very hard to keep up with the needs of our...
The goal of trigger marketing is to deliver the right message to the right consumers at the right time. If you’ve received a happy birthday email, a shopping cart abandonment reminder, or a...
Financial institutions often target consumers through pre-qualified marketing to deliver highly personalized offerings, pinpoint cross-selling opportunities, and establish long-term relationships....
BOSTON, MA. (Dec. 1, 2021)- Prisma Campaigns has recently joined with Texas Trust Credit Union as a key marketing solution for its future. Prisma Campaigns, CUNA Strategic Services’ preferred...
You’ve probably heard that banks and credit unions have access to a treasure trove of consumer data. In the past, financial institutions struggled with data silos, and valuable data was often...
We recently sponsored the American Banking Association (ABA) 2021 Bank Marketing Conference (BMC), which took place virtually Sept 27 and 28, 2021. Though we were disappointed we couldn't attend in...
Financial institutions and their marketing teams should have one goal in mind: to improve their consumers’ financial well-being. Discussing finances can cause feelings of vulnerability and...
In Prisma’s Savvy Scenarios series, we’ll cover use cases and strategies that lead to successful, data-driven marketing automation. Financial institutions are privy to customer data, and utilizing...
The financial services industry is barely recognizable from two decades back. Advancements in technology have ushered in a new era in banking. From smartphones to big data, the landscape has evolved...