We are just back from Las Vegas, where we sponsored the Financial Brand Forum at the Aria Hotel. This event is one of the most important for banks and credit unions and brings together some 1200...
Much like a skilled mechanic simplifies auto repair details for their customers, financial marketers work to clarify daunting financial concepts like APR, dividends, compound interest, and...
Recently, the concept of "digital transformation" has evolved. It’s no longer seen as a finite goal for businesses to achieve and then consider themselves "done," but rather as an ongoing adaptation...
Last week, we attended the 2024 America's Credit Unions Marketing & Business Development Council Conference in Las Vegas. Unlike the much larger Governmental Affairs Conference (GAC), this event...
Last week, we attended the America's Credit Unions Governmental Affairs Conference (GAC) 2024, held at the Walter E. Washington Convention Center in Washington, DC. This was the first gathering of...
In today's competitive landscape, financial institutions (FIs) face the constant challenge of growing their loan and deposit accounts. One effective solution lies in embracing...
In the dynamic world of financial solutions, Credit Union of Colorado's recent strategy to increase deposits and streamline Certificate of Deposit (CD) sales online stands as a testament to their...
Financial institutions all over the world are trying to restructure their digital marketing efforts to align with the needs of their customers. More than ever, it is essential that an FI’s digital...
Even for the largest credit unions, consistent growth is essential. Expanding your base allows you to provide more for your existing members, and to prepare better for the future. When growth slows,...
Credit unions have a long history of supporting local communities through charity work, community outreach, and other initiatives. By providing this support to the people and businesses in their...
Financial institutions are always looking for a competitive edge. With the advent of more advanced machine learning and data-gathering techniques, the use of predictive analytics has become an...