Data has always been one of the most important tools in a marketing team’s arsenal. It helps us make predictions, and allows us to look more clearly at the results of our efforts. However, not all...
Miami, FL (June 21, 2023) - Prisma Campaigns is excited to announce its new partnership with CASE Credit Union. This collaboration reflects CASE Credit Union's dedication to innovation, continuous...
Recently, we had the opportunity to attend the CUNA Digital Marketing School in Phoenix, AZ as both a speaker and sponsor. Having participated in a virtual version of the school during the pandemic,...
Over the past year, you’ve probably seen headlines announcing massive leaps in the capabilities of artificial intelligence. Teams are using AI to generate content and to manage data much more...
We are just back from beautiful Ft Lauderdale, where we attended and sponsored the Trellance Conference. Titled "Beyond Data: What to Do with It?", the conference brought together industry leaders...
Marketing automation technology can help financial institutions interpret data, enhance the quality of leads, and create consistency in their brand presence and marketing materials. Sounds great,...
If your institution has recently rolled out a new campaign or product offer, you’ve probably developed a landing page to promote it. While landing pages are a popular way to drive online engagement,...
As contactless options surged in popularity during the pandemic, the QR code made a surprising comeback. Once thought to be on their last legs, QR codes have resurfaced as one of the top options for...
Email dominates the field of outbound marketing. It’s estimated that anywhere between 60% and 90% of businesses use it as their primary marketing method, as email addresses are easy to collect, and...
When making decisions regarding their marketing strategy, financial institutions often discuss “sales funnels” or a “buyer’s journey.” These terms represent strategies businesses can employ to...
SMS Marketing is a favorite among many direct-to-consumer brands for its practicality and easy scalability. Simply gathering a mobile phone number from customers can provide you with a line of direct...