Clara Hori

Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry.
16 Feb 2021
3 min read

It’s time to kickstart the 2021 (virtual) conference season!

We’re BIG people-people. And while we love nothing more than seeing your smiling faces in-the-flesh, live events simply aren’t a reality just yet. Luckily, the big industry names in events are...

06 Jan 2021
17 min read

Four 2021 trends for Omnichannel Marketing for Financial Institutions

Omnichannel marketing isn’t new but, with COVID, it’s a hot topic again. For financial institutions, having restricted access to lobby branches for the most part of 2020 and probably extending well...

01 Dec 2020
10 min read

What is Omnichannel Marketing and how can your brand benefit from it

Thanks to e-commerce and entertainment giants like Amazon and Netflix, today’s customers have come to expect the same deeply personal customer experiences across industries. They want to be seen,...

04 Nov 2020

5 marketing challenges credit unions are facing in the age of COVID-19

The pandemic has credit union marketers struggling to digitize at breakneck speed. Here are five challenges standing in their way.

07 Aug 2020
6 min read

Five great virtual events for credit unions - Summer 2020

Remember February, when we all went to CUNA GAC in Washington and thought, "Wow, what a great line-up of conferences we have for 2020"? Remember March, when we thought maybe they would just be...

27 Jul 2020

Prisma Campaigns and Trellance announce partnership for data service

  New partnership will allow credit unions to improve digital experience, increase conversions and deepen relationships by making personalization and data-driven campaigns a reality.

17 Jul 2020

Banco Agrario opens 230K accounts in the first 4 weeks of the pandemic

    Banco Agrario of Colombia and Prisma Campaigns catalyze financial inclusion for 230,000 farmers amid coronavirus pandemic. Implementation of online account opening instrumental in financial...

18 May 2020
1 min read

Personalization and the new normal webinar for financial institutions

  Unprecedented. Fast-changing. Challenging. Unpredictable. This is the "new normal". And it's hard to be really ready.  Over the past 12 weeks, customer impact has been very personal and has varied...

22 Apr 2020
1 min read

How to be agile in today’s context. Webinar for Credit Union marketers

21 Apr 2020
1 min read

Digital Marketing in the age of COVID-19

In today’s COVID-19 context, it’s clear that FIs must reach consumers digitally and that fast response is the real competitive advantage. We developed this Digital Marketing guide pre-COVID, but...

13 Feb 2020
5 min read

A New Framework for Personalization ROI for Financial Institutions

  In the year 2020, it’s no longer controversial to say that personalization significantly boosts ROI on marketing spend. Recent research by the Relevancy Group shows that marketers who master...