--- title: Prisma's Marketing automation Blog | Clara Hori (3) description: Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry. (3) --- [![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/) - Challenges we solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) - [Our solution](https://prismacampaigns.com/features/) - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) - Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) - Our company - [About](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) - [Request a demo](https://prismacampaigns.com/schedule-demo/) # Clara Hori Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry. Topics | Subscribe | Trending 12 Jul 2023 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing) [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization) 4 min read ## [Reducing Opt-Outs](https://resources.prismacampaigns.com/blog/reducing-opt-outs) Today’s most successful marketing campaigns all rely on multiple channels to get the word out. Businesses take advantage of email, SMS, and online advertising to ensure that their audience is... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 05 Jul 2023 [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) 2 min read ## [Prisma Campaigns Achieves SOC 2 Type I Attestation](https://resources.prismacampaigns.com/blog/prisma-campaigns-achieves-soc-2-attestation) Prisma Campaigns is proud to announce that we’ve received a clean SOC 2 Type 1 attestation report. This rigorous, independent assessment of our internal security controls validates our dedication and... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 21 Jun 2023 [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) 1 min read ## [Prisma Campaigns Announces Partnership with CASE Credit Union](https://resources.prismacampaigns.com/blog/prisma-campaigns-announces-relationship-with-case-credit-union) Miami, FL (June 21, 2023) - Prisma Campaigns is excited to announce its new partnership with CASE Credit Union. This collaboration reflects CASE Credit Union's dedication to innovation, continuous... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 07 Jun 2023 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) 3 min read ## [Automated and Artificial Intelligence](https://resources.prismacampaigns.com/blog/automated-intelligence-artificial-intelligence) Over the past year, you’ve probably seen headlines announcing massive leaps in the capabilities of artificial intelligence. Teams are using AI to generate content and to manage data much more... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 19 Apr 2023 [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) [Lead Generation](https://resources.prismacampaigns.com/blog/tag/lead-generation) [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization) 4 min read ## [Landing Page Conversion](https://resources.prismacampaigns.com/blog/landing-page-conversion) If your institution has recently rolled out a new campaign or product offer, you’ve probably developed a landing page to promote it. While landing pages are a popular way to drive online engagement,... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 21 Mar 2023 [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing) [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization) 3 min read ## [Email Design Tips](https://resources.prismacampaigns.com/blog/email-design-tips) Email dominates the field of outbound marketing. It’s estimated that anywhere between 60% and 90% of businesses use it as their primary marketing method, as email addresses are easy to collect, and... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 09 Mar 2023 [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Cross-Sell](https://resources.prismacampaigns.com/blog/tag/cross-sell) [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey) [Nurturing](https://resources.prismacampaigns.com/blog/tag/nurturing) 5 min read ## [Nurturing vs. Cross-Selling: Five Key Differences Explained](https://resources.prismacampaigns.com/blog/nurturing-vs-cross-selling) When making decisions regarding their marketing strategy, financial institutions often discuss “sales funnels” or a “buyer’s journey.” These terms represent strategies businesses can employ to... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 15 Feb 2023 [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization) 3 min read ## [Finding the Right Balance of Human Connection and Digital Capabilities](https://resources.prismacampaigns.com/blog/finding-right-balance-human-digital) Many banks and credit unions have focused on adopting a “mobile-first” mindset and seeking out digital innovations to bring their institution up to speed. New technology provides efficiency and... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 25 Jan 2023 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) [Prisma Highlights](https://resources.prismacampaigns.com/blog/tag/prisma-highlights) 2 min read ## [February & March Events 2023](https://resources.prismacampaigns.com/blog/2023-february-and-march-events) 2023 has already started, and we're thrilled to announce that we're kicking off the year with a bang. Once again we are attending two major credit union events. These events are an excellent... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 29 Dec 2022 [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) 2 min read ## [What is Conversational Marketing?](https://resources.prismacampaigns.com/blog/conversational-marketing) If you’ve ever visited a website and been greeted by a chatbot, you’ve encountered an example of leveraging conversational marketing. New technologies can transform how you communicate with your... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 01 Dec 2022 [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding) 2 min read ## [What Makes a Great Onboarding Campaign?](https://resources.prismacampaigns.com/blog/great-onboarding-campaign) The onboarding phase of a consumer journey is important because it sets the tone for the future relationship. This initial onboarding period welcomes new consumers into your financial institution and... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) [Load More Posts](https://resources.prismacampaigns.com/blog/author/clara-hori/page/4) ## Marketing automation and personalization insights for banks and credit unions delivered to your inbox. ### Topics - [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) - [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) - [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Events](https://resources.prismacampaigns.com/blog/tag/events) - [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) - [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) - [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) - [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) - [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey) - [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation) - [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) - [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing) - [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) - [Case Studies](https://resources.prismacampaigns.com/blog/tag/case-studies) - [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization) - [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding) - [Prisma Highlights](https://resources.prismacampaigns.com/blog/tag/prisma-highlights) - [Lead Generation](https://resources.prismacampaigns.com/blog/tag/lead-generation) - [Data](https://resources.prismacampaigns.com/blog/tag/data) - [Share of Wallet](https://resources.prismacampaigns.com/blog/tag/share-of-wallet) - [Webinars](https://resources.prismacampaigns.com/blog/tag/webinars) - [Customer Loyalty](https://resources.prismacampaigns.com/blog/tag/customer-loyalty) - [Product Updates](https://resources.prismacampaigns.com/blog/tag/product-updates) - [Savvy Scenarios](https://resources.prismacampaigns.com/blog/tag/savvy-scenarios) - [Cross-Sell](https://resources.prismacampaigns.com/blog/tag/cross-sell) - [Life Stage](https://resources.prismacampaigns.com/blog/tag/life-stage) - [Media](https://resources.prismacampaigns.com/blog/tag/media) - [AI](https://resources.prismacampaigns.com/blog/tag/ai) - [Gamification](https://resources.prismacampaigns.com/blog/tag/gamification) - [Nurturing](https://resources.prismacampaigns.com/blog/tag/nurturing) ### Subscribe to Email Updates ### Trending [ABA Bank Marketing Conference 2026: Turning Customer Data Into Marketing Action](https://resources.prismacampaigns.com/blog/aba-bank-marketing-conference-2026-key-takeaways) Oct 01 2026 [MAC Conference 2026: Rethinking human connection in the age of AI](https://resources.prismacampaigns.com/blog/mac-conference-2026-rethinking-human-connection-in-the-age-of-ai) Sep 23 2026 [Your credit union has the technology. Can marketing actually use it?](https://resources.prismacampaigns.com/blog/where-does-marketing-automation-fit-in-a-credit-unions-tech-stack) Sep 09 2026 [What should financial institutions look for in a marketing automation platform?](https://resources.prismacampaigns.com/blog/what-should-financial-institutions-look-for-in-a-marketing-automation-platform) Aug 20 2026 [Larky & Prisma partner to deliver coordinated omnichannel engagement](https://resources.prismacampaigns.com/blog/larky-prisma-partner-to-deliver-coordinated-omnichannel-engagement) Jul 29 2026 [SunWest FCU Selects Prisma Campaigns for Personalization & Engagement](https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement) Jul 02 2026 [A growth-generating Referral Campaign](https://resources.prismacampaigns.com/blog/a-growth-generating-referral-campaign) Jun 18 2026 [Customer data your financial institution already has and isn't using](https://resources.prismacampaigns.com/blog/customer-data-your-financial-institution-already-has-and-isnt-using) Jun 11 2026 [The hidden cost of uncoordinated member communication](https://resources.prismacampaigns.com/blog/the-hidden-cost-of-uncoordinated-member-communication) May 28 2026 [West Community Credit Union partners with Prisma Campaigns to improve member communications](https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications) May 06 2026 ![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg) ## Get in Touch 66 W Flagler St, 9th floor, Miami, FL, 33130, USA +1 (786) 808-1828 [info@prismacampaigns.com](mailto:info@prismacampaigns.com) ## Challenges We Solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) ## Product - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) ## Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) ## Our Company - [About us](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) ![GDPR Compliant, SOC2, Amazon Web Services](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-logos-1.png) - [![Twitter / X](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-twitter.svg)](https://twitter.com/prismacampaigns) - [![Facebook](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-facebook.svg)](https://www.facebook.com/PrismaCampaigns/) - [![LinkedIn](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-linkedin.svg)](https://www.linkedin.com/company/prismacampaigns) Copyright © 2026 Prisma Campaigns. 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