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Prisma Campaigns Blog

Clara Hori

Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry.
21 Apr 2020
COVID-19 | 1 min read

Digital Marketing in the age of COVID-19

In today’s COVID-19 context, it’s clear that FIs must reach consumers ...

13 Feb 2020
| 4 min read

A New Framework for Personalization ROI for Financial Institutions

  In the year 2020, it’s no longer controversial to say that personali...

30 Jan 2020
| 1 min read

The Balancing Act of Personalization in Banking Infographic

We recently published Ron Shevlin's latest report, The Roadmap to Pers...

23 Jan 2020
| 2 min read

The Five Steps of the Roadmap to Personalization Infographic (part 3)

We recently published Ron Shevlin's latest report, The Roadmap to Pers...

16 Jan 2020
| 2 min read

A New Definition for Personalization Infographic (part 2)

We recently published Ron Shevlin's latest report, The Roadmap to Pers...

07 Jan 2020
| 1 min read

The Three Personalization Dilemmas Infographic (part 1)

We recently published Ron Shevlin's latest report, The Roadmap to Pers...

19 Dec 2019
| 3 min read

How popular culture sees banks and what can we learn about it

  I recently came across this gem, a scene from the Netflix series "At...