Clara Hori

Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry.
09 Mar 2023

Nurturing vs. Cross-Selling: Five Key Differences Explained

When making decisions regarding their marketing strategy, financial institutions often discuss “sales funnels” or a “buyer’s journey.” These terms represent strategies businesses can employ to...

15 Feb 2023

Finding the Right Balance of Human Connection and Digital Capabilities

Many banks and credit unions have focused on adopting a “mobile-first” mindset and seeking out digital innovations to bring their institution up to speed. New technology provides efficiency and...

25 Jan 2023

February & March Events 2023

2023 has already started, and we're thrilled to announce that we're kicking off the year with a bang. Once again we are attending two major credit union events. These events are an excellent...

29 Dec 2022
2 min read

What is Conversational Marketing?

If you’ve ever visited a website and been greeted by a chatbot, you’ve encountered an example of leveraging conversational marketing. New technologies can transform how you communicate with your...

01 Dec 2022

What Makes a Great Onboarding Campaign?

The onboarding phase of a consumer journey is important because it sets the tone for the future relationship. This initial onboarding period welcomes new consumers into your financial institution and...

12 Oct 2022

Difference between Vanity Marketing Metrics and Metrics that Matter

Marketers use various metrics to measure their institution’s performance and make progress toward their goals – but which metrics actually matter? Two common marketing measurements are vanity and...

20 Sep 2022
4 min read

All About Buyer Personas

Buyer personas are an effective way to align your organization and elevate your marketing strategy. When you create buyer personas, you are envisioning different representations of ideal consumers...

03 Aug 2022

The Benefits & Challenges of Advertising Within Your Own Platforms

A Lexington Law study1 revealed that 36% of Americans check their bank account daily and another 30% check it weekly. Imagine if each time your consumers logged into your mobile app or online banking...

06 Jul 2022

10 Reasons Financial Institution Websites Don’t Convert

If you’re unhappy with your website conversion rate, you’re not alone. There are many reasons that could be holding people back from taking the next step with your financial institution, whether it...

21 Jun 2022

A/B Testing

As financial marketers, we’re always searching for ways to improve ad performance. A/B testing, otherwise known as split testing, is a popular way to do so. Simply put, marketers test two versions of...

24 May 2022

5 Cures for Banner Ad Blindness

Banner ad blindness is a phenomenon brought on by advertisement over-exposure. As digital ads became part of our daily lives, people recognized their typical shape and location on a webpage. As a...