Clara Hori

Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry.
04 Jan 2024

Digital Transformation in Action: CU of Colorado's Innovative Journey

In the dynamic world of financial solutions, Credit Union of Colorado's recent strategy to increase deposits and streamline Certificate of Deposit (CD) sales online stands as a testament to their...

21 Dec 2023

Crafting Advanced Campaigns with Purpose

Financial institutions all over the world are trying to restructure their digital marketing efforts to align with the needs of their customers. More than ever, it is essential that an FI’s digital...

06 Dec 2023

Removing Barriers and Expanding Membership

Even for the largest credit unions, consistent growth is essential. Expanding your base allows you to provide more for your existing members, and to prepare better for the future. When growth slows,...

22 Nov 2023

Biggest SEO Mistakes

Financial institutions are relying on digital engagement more than ever. By 2025, experts predict that around 65% of all engagement for financial service companies will be entirely online. This means...

24 Oct 2023

Making a Difference with Marketing Automation

Credit unions have a long history of supporting local communities through charity work, community outreach, and other initiatives. By providing this support to the people and businesses in their...

12 Oct 2023

Predictive Analytics and Advanced Campaigns

Financial institutions are always looking for a competitive edge. With the advent of more advanced machine learning and data-gathering techniques, the use of predictive analytics has become an...

23 Aug 2023
4 min read

Eliminating Friction Points on the Journey

The most frustrating things for consumers to encounter along their buyer’s journey are the unnecessary roadblocks. These friction points can take many forms, can happen at every stage of the...

12 Jul 2023

Reducing Opt-Outs

Today’s most successful marketing campaigns all rely on multiple channels to get the word out. Businesses take advantage of email, SMS, and online advertising to ensure that their audience is...

05 Jul 2023
2 min read

Prisma Campaigns Achieves SOC 2 Type I Attestation

Prisma Campaigns is proud to announce that we’ve received a clean SOC 2 Type 1 attestation report. This rigorous, independent assessment of our internal security controls validates our dedication and...

21 Jun 2023
1 min read

Prisma Campaigns Announces Partnership with CASE Credit Union

Miami, FL (June 21, 2023) - Prisma Campaigns is excited to announce its new partnership with CASE Credit Union. This collaboration reflects CASE Credit Union's dedication to innovation, continuous...

07 Jun 2023

Automated and Artificial Intelligence

Over the past year, you’ve probably seen headlines announcing massive leaps in the capabilities of artificial intelligence. Teams are using AI to generate content and to manage data much more...