Clara Hori

Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry.
05 Apr 2022
4 min read

Marketing Language for Financial Institutions

Financial services can be complex, and financial language is known for confusing jargon and complicated terminology. It’s important for financial marketing to be as transparent and straightforward as...

21 Mar 2022

Brick-and-Mortar Goes Digital

Many people remember walking into their local brick-and-mortar branch as one of the foundational memories in their financial journey. Despite digital transformations taking place across the financial...

28 Feb 2022

Essential Email Marketing Best Practices

Email marketing is one of the most reliable and powerful ways to connect with consumers, introduce new products, and increase conversions. Sending an email is easy, but getting them delivered,...

02 Feb 2022

Savvy Scenarios: Get On Board With New Consumers

For our third Savvy Scenario, we hone in on marketing to one phase of the consumer journey. Each person’s experience with your institution is unique, and people discover new products and develop...

05 Jan 2022
1 min read

Prisma Campaigns Announces Relationship With Sunmark Credit Union

BOSTON, MA. (Jan. 4, 2022) - Prisma Campaigns has announced that it is working with Sunmark Credit Union to deliver a personalized digital experience to its members. Prisma Campaigns, CUNA Strategic...

29 Dec 2021

New Prisma Campaigns Release - Campaign Flows

Another Holiday season has arrived and we’re answering some of clients’ wish list items for Prisma’s product suite. It is no news that we at Prisma try very hard to keep up with the needs of our...

21 Dec 2021

The High-Performance Financial Marketing Triggers That Build Trust

The goal of trigger marketing is to deliver the right message to the right consumers at the right time. If you’ve received a happy birthday email, a shopping cart abandonment reminder, or a...

06 Dec 2021

Pre-Qualified Financial Marketing That Scales

Financial institutions often target consumers through pre-qualified marketing to deliver highly personalized offerings, pinpoint cross-selling opportunities, and establish long-term...

30 Nov 2021
1 min read

Prisma Campaigns Announces Relationship With Texas Trust Credit Union

BOSTON, MA. (Dec. 1, 2021)- Prisma Campaigns has recently joined with Texas Trust Credit Union as a key marketing solution for its future. Prisma Campaigns, CUNA Strategic Services’ preferred...

15 Nov 2021

Small Data Generates the Biggest Wins

You’ve probably heard that banks and credit unions have access to a treasure trove of consumer data. In the past, financial institutions struggled with data silos, and valuable data was often...

26 Oct 2021

Highlights from the 2021 ABA Bank Marketing Conference

We recently sponsored the American Banking Association (ABA) 2021 Bank Marketing Conference (BMC), which took place virtually Sept 27 and 28, 2021. Though we were disappointed we couldn't attend in...