Clara Hori

Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry.
05 Jan 2022
1 min read

Prisma Campaigns Announces Relationship With Sunmark Credit Union

BOSTON, MA. (Jan. 4, 2022) - Prisma Campaigns has announced that it is working with Sunmark Credit Union to deliver a personalized digital experience to its members. Prisma Campaigns, CUNA Strategic...

29 Dec 2021

New Prisma Campaigns Release - Campaign Flows

Another Holiday season has arrived and we’re answering some of clients’ wish list items for Prisma’s product suite. It is no news that we at Prisma try very hard to keep up with the needs of our...

21 Dec 2021

The High-Performance Financial Marketing Triggers That Build Trust

The goal of trigger marketing is to deliver the right message to the right consumers at the right time. If you’ve received a happy birthday email, a shopping cart abandonment reminder, or a...

06 Dec 2021

Pre-Qualified Financial Marketing That Scales

Financial institutions often target consumers through pre-qualified marketing to deliver highly personalized offerings, pinpoint cross-selling opportunities, and establish long-term...

30 Nov 2021
1 min read

Prisma Campaigns Announces Relationship With Texas Trust Credit Union

BOSTON, MA. (Dec. 1, 2021)- Prisma Campaigns has recently joined with Texas Trust Credit Union as a key marketing solution for its future. Prisma Campaigns, CUNA Strategic Services’ preferred...

15 Nov 2021

Small Data Generates the Biggest Wins

You’ve probably heard that banks and credit unions have access to a treasure trove of consumer data. In the past, financial institutions struggled with data silos, and valuable data was often...

26 Oct 2021
4 min read

Highlights from the 2021 ABA Bank Marketing Conference

We recently sponsored the American Banking Association (ABA) 2021 Bank Marketing Conference (BMC), which took place virtually Sept 27 and 28, 2021. Though we were disappointed we couldn't attend in...

18 Oct 2021

9 Ways to Effectively Cross-Sell Without Angering Your Audience

Financial institutions and their marketing teams should have one goal in mind: to improve their consumers’ financial well-being. Discussing finances can cause feelings of vulnerability and...

27 Sep 2021

Savvy Scenarios: Life Stages Fueled By Data

In Prisma’s Savvy Scenarios series, we’ll cover use cases and strategies that lead to successful, data-driven marketing automation. Financial institutions are privy to customer data, and utilizing...

09 Sep 2021
5 min read

The Evolution of Financial Services Technology

The financial services industry is barely recognizable from two decades back. Advancements in technology have ushered in a new era in banking. From smartphones to big data, the landscape has evolved...

14 Jul 2021

Prisma Campaigns at CUBroadcast: Helping Star One CU & CU of Colorado

Prisma Campaigns Head of Growth Clara Hori and Prisma Campaigns CEO Felipe Gil invited to CUBroadcast to discuss how Prisma helped credit unions like Star One Credit Union and Credit Union of...