Picture of Clara Hori Written by Clara Hori
on February 14, 2024

One of the things we love about Q1 is that it has two key events that credit union professionals eagerly anticipate: The CUNA Governmental Affairs Conference (GAC) in Washington DC, and the CUNA Marketing & Business Development Council Conference in Las Vegas.

We look forward to thse events as key forums for connecting with industry leaders, participating in insightful discussions, and sharing how Prisma is becoming a key part of credit unions growth strategies.

I. CUNA Governmental Affairs Conference (GAC) - Mar 03-07, Washington D.C.

What is the GAC?

The CUNA Governmental Affairs Conference (GAC) is one of the most important events in the financial industry. It brings together credit union professionals, policymakers, and leading providers specializing in credit union solutions. This event serves as a platform to discuss and shape the future of credit unions on a governmental level, offering invaluable space for critical conversations influencing the industry's trajectory.

Why do credit union professionals love the GAC?

The GAC presents credit union professionals with a prime opportunity to immerse themselves in the latest industry trends. Attendees have the chance to explore a diverse array of vendors and cutting-edge tools designed specifically to address the challenges faced by credit unions.

Get your caricature drawn

Stop by Prisma's booth #1333 and get your caricature drawn while engaging in discussions about how Prisma is successfully helping credit unions grow and build sustainable digital member relationships with marketing automation.

Tips from the pros

Our top tip from seasoned professionals is to pack your comfiest shoes and bring your own water bottle to stay hydrated. The GAC is held at the Walter E. Washington Convention Center in Washington, D.C., one of the largest convention centers in the United States. With numerous networking opportunities, exploring the expo hall, and participating in tours and off-site events, our team has surpassed the 20,000 steps per day mark multiple times! So be prepared!

II. CUNA Marketing & Business Development Council Conference - Mar 17-20, Las Vegas

What is the CUNA Marketing & Business Development Council Conference?

Scheduled from March 17 to 20 in the vibrant city of Las Vegas, the CUNA Marketing & Business Development Council Conference serves as the annual gathering for professionals working in these roles. Organized by the CUNA Marketing & Business Development Council, one of several specialized councils established by CUNA, this conference provides targeted credit union professionals resources, education, and networking opportunities that align with their specific field of work.

Why do marketing professionals love the CUNA Marketing & Business Development Council Conference?

Marketing and business development professionals in the credit union sector love this conference caters specifically to their needs.

By gathering a large number of professionals that work in the same area, within the same industry, it creates an environment that enhances networking and learning opportunities. Marketing and business development professionals can gain insights from industry leaders, connect with peers facing similar challenges, and take away valuable strategies and tools to attract, serve, and retain members effectively.

From strategy to tactics, from deep dives into data-driven insights to hands-on sessions on optimizing member engagement, the conference provides a well-rounded experience for senior leaders, as well as those who are just starting in these roles.

The only thing we wish for is that it had a shorter name since abbreviating doesn't really work here!

Growth success stories

Stop by for a personalized demo on how Prisma Campaigns can help your credit union drive growth, enhance member engagement, and increase member satisfaction marketing automation.

Visit Prisma's booth to explore how our success stories with Credit Union of Colorado, Embold, Oregonians, Star One, etc. address various critical challenges credit unions face today, from increasing deposits and loan growth to seamlessly onboarding new members.


Despite the availability of virtual options, we believe that in-person gatherings remain a choice worth embracing. Traveling to industry events offers unique opportunities to make new friends, reconnect with old ones, and strengthen relationships in ways that cannot be replicated by virtual platforms. We hope you feel the same and look forward to seeing you soon at one of these upcoming events with your comfy shoes on!


Image credit: Adobe Stock