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04 May 2021
9 min read

Three pillars of a strong UX for your financial institution

A strong User Experience (UX)—how a user interacts with and experiences your financial institution, its products, and services—is essential to maintaining customer commitment and earning referrals....

19 Apr 2021
3 min read

Takeaways from CULytics Virtual Summit 2021

We really enjoyed attending and sponsoring the 6th Annual CULytics Virtual Summit last month—it was fun to connect through our virtual booth and to present as a finalist in the Fintech Pitch...

07 Apr 2021

Why your bank or credit union can’t ignore SMS marketing in 2021

A few weeks back, Jim Marous, Co-Publisher of The Financial Brand and CEO of the Digital Banking Report wrote an in-depth article about the untapped power of SMS in banking. The piece noted some...

16 Mar 2021
9 min read

How to boost your financial institution’s ROI with digital marketing

Gone are the days marketers could rely only on print ads, billboards, and TV commercials. Today, you can’t step foot into the marketing world without immersing yourself into the realm of digital...

11 Mar 2021
2 min read

Making customer data even more leverageable with Trellance M360

If you’re already one of the 30+ banks and credit unions that are using Prisma Campaigns to maximize their marketing campaign results, you’re familiar with the concept of an omnichannel approach, and...

03 Mar 2021

Your 2021 guide to omnichannel marketing for financial institutions

As we approach the one-year mark of COVID-19 restrictions, the economy as a whole is still navigating the effects of the pandemic. As for the financial services industry, banks and credit unions will...

16 Feb 2021
3 min read

It’s time to kickstart the 2021 (virtual) conference season!

We’re BIG people-people. And while we love nothing more than seeing your smiling faces in-the-flesh, live events simply aren’t a reality just yet. Luckily, the big industry names in events are...

10 Feb 2021
3 min read

The benefits of Prisma Campaigns and Trellance M360 integration

The credit union space is rapidly changing and fiercely competitive—you cannot afford to let your marketing efforts fail to reach the right targets or miss out on valuable member insights.  Luckily,...

03 Feb 2021
2 min read

Felipe Gil speaks to the perks of flexible tech in The Financial Brand

In a recent article published in leading industry publication The Financial Brand, our CEO Felipe Gil, shares his thoughts on making the most of technology by extending its capabilities to adapt in...

06 Jan 2021
17 min read

Four 2021 trends for Omnichannel Marketing for Financial Institutions

Omnichannel marketing isn’t new but, with COVID, it’s a hot topic again. For financial institutions, having restricted access to lobby branches for the most part of 2020 and probably extending well...