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What if your best acquisition channel was already inside your membership? For Ventura County Credit Union, that question became the foundation of one of its most successful member growth initiatives....
Financial institutions are investing more in data than ever before. Analytics capabilities, business intelligence tools, and data initiatives are high priorities across the sector. Yet for most...
There is a scenario that plays out more often than most credit union marketing teams would like to admit. Most members never sit down to audit what their credit union has sent them in a given week....
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MIAMI, FL. (May 7, 2026) - West Community Credit Union recently partnered with Prisma Campaigns to improve member communications and support its growth as the credit union continues to expand.
Last week in Las Vegas, The Financial Brand Forum 2026 brought together leaders from banks, credit unions, fintechs, and other financial services organizations to discuss growth, customer experience,...
How do you stand out in a sea of generic marketing noise? For Credit Union of Colorado, the answer wasn't louder messaging, but using data in a smarter way. This article describes how, by pivoting...
At this year’s Marketing, PR & Development Council Conference, one theme stood out: credit union marketing teams must do more with limited resources, adapt quickly to change, and take a larger role...
Credit unions are increasingly turning to digital innovation to deepen member relationships and strengthen their portfolios. A recent case study featuring Securityplus Federal Credit Union, an...
This year’s Governmental Affairs Conference once again brought together leaders from across the credit union movement for one of the industry’s most important annual gatherings. For Prisma Campaigns,...
Most marketing teams at financial institutions don’t struggle with ideas or data. They struggle with execution. Campaigns overlap, messages compete across channels, and even well-defined strategies...
Personalization and segmentation are central to modern financial institution marketing, but they often fail to deliver the relevance teams expect. Building on our previous articles about marketing...