At this year’s Marketing, PR & Development Council Conference, one theme stood out: credit union marketing teams must do more with limited resources, adapt quickly to change, and take a larger role...
Credit unions are increasingly turning to digital innovation to deepen member relationships and strengthen their portfolios. A recent case study featuring Securityplus Federal Credit Union, an...
This year’s Governmental Affairs Conference once again brought together leaders from across the credit union movement for one of the industry’s most important annual gatherings. For Prisma Campaigns,...
Most marketing teams at financial institutions don’t struggle with ideas or data. They struggle with execution. Campaigns overlap, messages compete across channels, and even well-defined strategies...
Personalization and segmentation are central to modern financial institution marketing, but they often fail to deliver the relevance teams expect. Building on our previous articles about marketing...
Many financial institutions still approach marketing as a series of time-bound campaigns. While campaigns are useful, they were never designed to support long-term customer and member relationships....
Marketing automation is one of those terms that almost everyone in financial services uses, but few define in the same way. For some teams, it still means scheduled email campaigns. For others, it...
MIAMI, FL. (December 18, 2025) - As expectations for personalized digital communication continue to rise, institutions throughout the credit union industry are adopting technologies to deliver...
As 2025 comes to an end, credit unions find themselves planning in a landscape that looks very different from previous years. Digital channels have quickly become the primary way members interact...
Explore the top insights from the Marketing Association of Credit Unions Conference 2025 in Fort Lauderdale. Discover how credit union marketers are leading with authenticity, creativity, and...
For credit unions, budget season is more than an accounting exercise. It’s an opportunity to make choices that shape how you connect with members, deliver experiences, and drive growth. Each decision...