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24 Apr 2025
4 min read

Highlights from the Financial Brand Forum 2025

From April 14 to 16, 2025, the Aria Hotel & Resort in Las Vegas hosted once again the Financial Brand Forum, bringing together over 2,000 leaders from banks and credit unions. Over three days,...

02 Apr 2025
2 min read

2025 MPRD Conference Recap: Innovation, Connections, & Community

The 2025 Marketing, PR & Development Council Conference, held in Austin, TX, from March 23–26, once again proved to be one of the most energizing and inspiring events in the credit union calendar,...

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13 Mar 2025

GAC 2025 Recap - Innovation, Marketing, and Meaningful Connections

The Governmental Affairs Conference (GAC) 2025 was an incredible opportunity to engage with credit union professionals, industry experts, and partners, all focused on innovation, member engagement,...

25 Feb 2025

Going beyond the inbox: automating postal mail for modern credit unions

In an era saturated with digital messages, credit unions face a familiar challenge: How can you stand out and make a memorable impression on your members? While email, social media, and mobile...

19 Nov 2024

Leveraging Technology to Drive Credit Union Deposits

As consumer expectations continue to evolve, credit unions face the challenge of adapting to deliver personalized and efficient financial solutions. The Credit Union of Colorado illustrates how...

23 Oct 2024

Winning the Battle for Primacy: How Instant Direct Deposit Switch Can Transform Your Credit Union

Imagine being asked to print a form, sign it, and deliver it somewhere. How likely are you to do it right away? Or, if you could do it online but had to wait months for processing, would you rush?...

26 Sep 2024

Vendor Partnerships That Work: How Credit Unions Choose Wisely

Over the past few years, we've conducted interviews with our customers to gain insights into what credit unions value in our partnership and where we can improve. If budget season has you reflecting...

29 Aug 2024

Navigating the Balance: Integrating Human Touch with Technology

In the fast-paced world of financial services, how can credit unions strike a balance between providing fast, efficient service and maintaining a personal, empathetic connection with members? A sort...

25 Jul 2024
2 min read

Prisma Campaigns Launches New Generative AI Features

MIAMI, FL. (July 25, 2024) - Prisma Campaigns, a leading provider of innovative marketing solutions for financial institutions, is thrilled to announce the launch of its latest generative AI...

17 Jul 2024

The Power of Generative AI with Prisma Campaigns

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. Today, one of the most significant advancements transforming the marketing world is...

26 Jun 2024

The Importance of limiting the number of Emails and Text Messages

Digital marketing relies heavily on automation tools to streamline processes and personalize interactions. However, setting limits on outbound communication (emails, text messages, and push...