Many financial institutions still approach marketing as a series of time-bound campaigns. While campaigns are useful, they were never designed to support long-term customer and member relationships....
Marketing automation is one of those terms that almost everyone in financial services uses, but few define in the same way. For some teams, it still means scheduled email campaigns. For others, it...
MIAMI, FL. (December 18, 2025) - As expectations for personalized digital communication continue to rise, institutions throughout the credit union industry are adopting technologies to deliver...
As 2025 comes to an end, credit unions find themselves planning in a landscape that looks very different from previous years. Digital channels have quickly become the primary way members interact...
Explore the top insights from the Marketing Association of Credit Unions Conference 2025 in Fort Lauderdale. Discover how credit union marketers are leading with authenticity, creativity, and...
For credit unions, budget season is more than an accounting exercise. It’s an opportunity to make choices that shape how you connect with members, deliver experiences, and drive growth. Each decision...
Since 1936, the Los Angeles Police Federal Credit Union (LAPFCU) has been dedicated to serving law enforcement and their families. To deepen these relationships in the digital age, LAPFCU moved...
Discover takeaways from Jack Henry Connect 2025 in San Diego. Explore how conversations around AI, payments, and digital banking connect with omnichannel marketing strategies for credit unions and...
MIAMI, FL. (September 4, 2025) - Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a data consulting and technology company,...
Most credit unions have strong onboarding programs in place, welcoming new members and setting the tone for a lasting relationship. Onboarding is important, but lasting member connections are built...
MIAMI, FL. (July 23, 2025) - Prisma Campaigns, a leading provider of marketing automation for credit unions and community banks, has announced a strategic partnership with Atomic, a fintech powering...