--- title: Prisma's Marketing automation Blog | Clara Hori description: Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry. --- [![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/) - Challenges we solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) - [Our solution](https://prismacampaigns.com/features/) - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) - Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) - Our company - [About](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) - [Request a demo](https://prismacampaigns.com/schedule-demo/) # Clara Hori Clara Hori, Prisma Campaigns' Head of Growth, has 25+ years of experience as an entrepreneur and marketing & sales leader in the technology industry. Topics | Subscribe | Trending 19 Nov 2024 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation) 2 min read ## [Leveraging Technology to Drive Credit Union Deposits](https://resources.prismacampaigns.com/blog/leveraging-technology-to-drive-credit-union-deposits) As consumer expectations continue to evolve, credit unions face the challenge of adapting to deliver personalized and efficient financial solutions. The Credit Union of Colorado illustrates how... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 23 Oct 2024 [Product Updates](https://resources.prismacampaigns.com/blog/tag/product-updates) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Customer Loyalty](https://resources.prismacampaigns.com/blog/tag/customer-loyalty) [Prisma Highlights](https://resources.prismacampaigns.com/blog/tag/prisma-highlights) 3 min read ## [Winning the Battle for Primacy: How Instant Direct Deposit Switch Can Transform Your Credit Union](https://resources.prismacampaigns.com/blog/how-instant-direct-deposit-switch-can-transform-your-credit-union) Imagine being asked to print a form, sign it, and deliver it somewhere. How likely are you to do it right away? Or, if you could do it online but had to wait months for processing, would you rush?... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 26 Sep 2024 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) 3 min read ## [Vendor Partnerships That Work: How Credit Unions Choose Wisely](https://resources.prismacampaigns.com/blog/vendor-partnerships-that-work-for-credit-unions) Over the past few years, we've conducted interviews with our customers to gain insights into what credit unions value in our partnership and where we can improve. If budget season has you reflecting... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 29 Aug 2024 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Data](https://resources.prismacampaigns.com/blog/tag/data) 4 min read ## [Navigating the Balance: Integrating Human Touch with Technology](https://resources.prismacampaigns.com/blog/navigating-the-balance-integrating-human-touch-with-technology) In the fast-paced world of financial services, how can credit unions strike a balance between providing fast, efficient service and maintaining a personal, empathetic connection with members? A sort... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 25 Jul 2024 [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) 2 min read ## [Prisma Campaigns Launches New Generative AI Features](https://resources.prismacampaigns.com/blog/prisma-campaigns-launches-new-generative-ai-features) MIAMI, FL. (July 25, 2024) - Prisma Campaigns, a leading provider of innovative marketing solutions for financial institutions, is thrilled to announce the launch of its latest generative AI... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 17 Jul 2024 [Product Updates](https://resources.prismacampaigns.com/blog/tag/product-updates) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Prisma Highlights](https://resources.prismacampaigns.com/blog/tag/prisma-highlights) 3 min read ## [The Power of Generative AI with Prisma Campaigns](https://resources.prismacampaigns.com/blog/the-power-of-generative-ai-with-prisma-campaigns) In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. Today, one of the most significant advancements transforming the marketing world is... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 26 Jun 2024 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing) 4 min read ## [The Importance of limiting the number of Emails and Text Messages](https://resources.prismacampaigns.com/blog/the-importance-of-limiting-the-number-of-emails-and-text-messages) Digital marketing relies heavily on automation tools to streamline processes and personalize interactions. However, setting limits on outbound communication (emails, text messages, and push... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 13 Jun 2024 [Events](https://resources.prismacampaigns.com/blog/tag/events) [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) 7 min read ## [Interview of Prisma's Head of Growth at The Financial Brand Forum 2024](https://resources.prismacampaigns.com/blog/fbf2024-clara-hori-interview) Listen to Mike Lawson with CUBroadcast interviewing Prisma Campaigns' Head of Growth at the Financial Brand Forum 2024. Discover some highlights of the event, how AI was the trending topic, and how... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 16 May 2024 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) 2 min read ## [Speak Money: Simplifying Financial Jargon for Credit Union Members](https://resources.prismacampaigns.com/blog/speak-money-simplifying-financial-jargon-for-credit-union-members) Much like a skilled mechanic simplifies auto repair details for their customers, financial marketers work to clarify daunting financial concepts like APR, dividends, compound interest, and... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 24 Apr 2024 [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) 2 min read ## [Accelerating Digital Transformation in Banking: A Strategic Approach to Vendor Selection](https://resources.prismacampaigns.com/blog/accelerating-digital-transformation-in-banking-a-strategic-approach-to-vendor-selection) Recently, the concept of "digital transformation" has evolved. It’s no longer seen as a finite goal for businesses to achieve and then consider themselves "done," but rather as an ongoing adaptation... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) 10 Apr 2024 [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) 2 min read ## [Prisma Campaigns Signs New Partnerships with Two Leading Credit Unions](https://resources.prismacampaigns.com/blog/prisma-campaigns-signs-new-partnerships-with-two-leading-credit-unions) MIAMI, FL. (April 11, 2024) - Prisma Campaigns, a leading provider of marketing automation solutions for credit unions, is proud to announce two new partnerships. Los Angeles Police Federal Credit... By [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) [Load More Posts](https://resources.prismacampaigns.com/blog/author/clara-hori/page/2) ## Marketing automation and personalization insights for banks and credit unions delivered to your inbox. ### Topics - [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) - [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) - [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Events](https://resources.prismacampaigns.com/blog/tag/events) - [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) - [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) - [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) - [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) - [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey) - [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation) - [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) - [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing) - [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) - [Case Studies](https://resources.prismacampaigns.com/blog/tag/case-studies) - [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization) - [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding) - [Prisma Highlights](https://resources.prismacampaigns.com/blog/tag/prisma-highlights) - [Lead Generation](https://resources.prismacampaigns.com/blog/tag/lead-generation) - [Data](https://resources.prismacampaigns.com/blog/tag/data) - [Share of Wallet](https://resources.prismacampaigns.com/blog/tag/share-of-wallet) - [Webinars](https://resources.prismacampaigns.com/blog/tag/webinars) - [Customer Loyalty](https://resources.prismacampaigns.com/blog/tag/customer-loyalty) - [Product Updates](https://resources.prismacampaigns.com/blog/tag/product-updates) - [Savvy Scenarios](https://resources.prismacampaigns.com/blog/tag/savvy-scenarios) - [Cross-Sell](https://resources.prismacampaigns.com/blog/tag/cross-sell) - [Life Stage](https://resources.prismacampaigns.com/blog/tag/life-stage) - [Media](https://resources.prismacampaigns.com/blog/tag/media) - [AI](https://resources.prismacampaigns.com/blog/tag/ai) - [Gamification](https://resources.prismacampaigns.com/blog/tag/gamification) - [Nurturing](https://resources.prismacampaigns.com/blog/tag/nurturing) ### Subscribe to Email Updates ### Trending [MAC Conference 2026: Rethinking human connection in the age of AI](https://resources.prismacampaigns.com/blog/mac-conference-2026-rethinking-human-connection-in-the-age-of-ai) Sep 23 2026 [Your credit union has the technology. Can marketing actually use it?](https://resources.prismacampaigns.com/blog/where-does-marketing-automation-fit-in-a-credit-unions-tech-stack) Sep 09 2026 [What should financial institutions look for in a marketing automation platform?](https://resources.prismacampaigns.com/blog/what-should-financial-institutions-look-for-in-a-marketing-automation-platform) Aug 20 2026 [Larky & Prisma partner to deliver coordinated omnichannel engagement](https://resources.prismacampaigns.com/blog/larky-prisma-partner-to-deliver-coordinated-omnichannel-engagement) Jul 29 2026 [SunWest FCU Selects Prisma Campaigns for Personalization & Engagement](https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement) Jul 02 2026 [A growth-generating Referral Campaign](https://resources.prismacampaigns.com/blog/a-growth-generating-referral-campaign) Jun 18 2026 [Customer data your financial institution already has and isn't using](https://resources.prismacampaigns.com/blog/customer-data-your-financial-institution-already-has-and-isnt-using) Jun 11 2026 [The hidden cost of uncoordinated member communication](https://resources.prismacampaigns.com/blog/the-hidden-cost-of-uncoordinated-member-communication) May 28 2026 [West Community Credit Union partners with Prisma Campaigns to improve member communications](https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications) May 06 2026 [The biggest themes from The Financial Brand Forum 2026](https://resources.prismacampaigns.com/blog/the-biggest-themes-from-the-financial-brand-forum-2026) Apr 22 2026 ![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg) ## Get in Touch 66 W Flagler St, 9th floor, Miami, FL, 33130, USA +1 (786) 808-1828 [info@prismacampaigns.com](mailto:info@prismacampaigns.com) ## Challenges We Solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) ## Product - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) ## Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) ## Our Company - [About us](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) ![GDPR Compliant, SOC2, Amazon Web Services](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-logos-1.png) - [![Twitter / X](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-twitter.svg)](https://twitter.com/prismacampaigns) - [![Facebook](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-facebook.svg)](https://www.facebook.com/PrismaCampaigns/) - [![LinkedIn](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-linkedin.svg)](https://www.linkedin.com/company/prismacampaigns) Copyright © 2026 Prisma Campaigns. 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