---
title: Personalization and the new normal webinar for financial institutions
description: Unprecedented, fast-changing, challenging, demanding - this is the new normal. Let's get ready to deliver on promises long overdue.
---

[Prisma's Marketing automation Blog](https://resources.prismacampaigns.com/blog)

# [Personalization and the new normal webinar for financial institutions](https://resources.prismacampaigns.com/blog/webinar-personalization)

 Written by [Clara Hori](https://resources.prismacampaigns.com/blog/author/clara-hori) | May 18, 2020 3:38:22 PM

 

**Unprecedented. Fast-changing. Challenging. Unpredictable. This is the "new normal".**

And it's hard to be *really* ready. 

Over the past 12 weeks, customer impact has been very personal and has varied widely. Creating personalized communications demonstrates care and creates stronger connections with customers. Blanket emails, one-size offers, and mass campaigns face sizable challenges of being irrelevant or worse, creating a disconnect with a customer.

Personalization, a long overdue promise, matters now more than ever.

Learn **new strategies** and methods to enable scalable, personalized communications and leverage **technology**, social channels, and advanced learning to seamlessly and skillfully change the conversations with customers to **one-on-one conversations** and relevant, timely messaging.

Jointly presented by Prisma Campaigns and [MarketMatch, ](https://www.marketmatch.com) a full-service marketing consulting firm providing expertise, perspective, ideas and strategic marketing for Financial Institutions.

Image credits: Unsplash, Prisma Campaigns and mentioned companies websites.

[View full post](https://resources.prismacampaigns.com/blog/webinar-personalization)

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