ANN ARBOR, MI and MIAMI, FL (July 29, 2026) - Larky, the market leader in account holder engagement technology, and Prisma Campaigns, the purpose-built omnichannel marketing automation platform for banks and credit unions, today announced a strategic partnership to transform data-driven insights into synchronized, cross-channel account holder engagement.
Through this collaboration, financial institutions can seamlessly incorporate Larky’s proactive, location-aware push notifications into Prisma’s broader omnichannel marketing journeys. By bridging these technologies, banks and credit unions can eliminate siloed communications, ensuring that mobile notifications are perfectly timed and consistent with email, SMS, and online banking banners.
The integration allows marketing teams to use first-party behavioral data, product ownership, and lifecycle events within Prisma Campaigns to automatically incorporate Larky nudge® notifications into omnichannel customer journeys. This automated approach eliminates the need for manual audience updates, enabling lean marketing teams to improve operational efficiency while maintaining compliance in regulated environments.
"Our partnership with Larky bridges the gap between data strategy and impactful action, moving financial institutions away from isolated, one-off messages toward a cohesive lifecycle model," said Guillermo Winkler, CEO of Prisma. "Prisma was founded on the purpose of helping banks and credit unions build stronger, long-term relationships with the communities they serve. By making Larky's proactive push notifications a core component of a unified omnichannel journey, we are empowering marketing teams to guide account holders seamlessly throughout their entire financial journey."
Financial institutions can deploy these synchronized campaigns to drive measurable outcomes across the entire account holder lifecycle. For example, institutions can automatically nudge qualified users at the optimal moment to accelerate loan adoption, boost deposit acquisition, streamline product onboarding, or broadcast critical, real-time fraud prevention alerts.
"Prisma Campaigns shares our deep commitment to helping financial institutions build meaningful, personalized connections," said Gregg Hammerman, CEO of Larky. "By uniting Prisma’s powerful omnichannel automation with our nudge® platform, we are empowering banks and credit unions to seamlessly turn complex data into proactive engagement. This ensures institutions can deliver high-impact messages that drive business outcomes while deepening account holder trust."
This partnership underscores both companies' commitment to moving financial institutions away from fragmented messaging toward a cohesive digital experience. Together, Larky and Prisma Campaigns make it easier than ever to simplify campaign deployment, elevate account holder lifetime value, and deliver the modern interactions today’s consumers expect.
Prisma Campaigns is an omnichannel marketing automation platform built specifically for financial institutions. The platform enables organizations to leverage their data, automate marketing initiatives, and deliver personalized member communications that drive engagement, retention, and growth.
For more information, visit: https://prismacampaigns.com
Larky, the market leader of account holder engagement technology, empowers financial institutions to proactively connect with their audience in the right place, at the right time. Through its Larky nudge® platform, Larky enables financial institutions to drive increased deposits, boost new loans, and prevent fraud with tailored, turnkey push notification campaigns. By leveraging data-driven and location-aware messaging, financial institutions achieve engagement rates that are 7-10x higher than traditional marketing channels, creating impactful connections with account holders.
For more information, visit https://nudge.larky.com