How CU of CO enhanced and streamlined Customers' Digital Experience
Case Study
Discover how Credit Union of Colorado was able to improve members' overall digital experience, especially for younger users, with Marketing Automation.
The use of very specific target parameters was key to the success of these campaigns.
Discover:
- How data-driven targeting helped introduce a new HELOC product to the right audience
- How this targeted campaign increased loyalty as members saved money with the new product
- How the Member Experience team was able to get valuable member feedback regarding the IVR (Interactive Voice Response) system
- How the IVR feedback initiative had a higher response rate due to the way it was designed
Bonus: CU of CO's tips for implementing a Marketing Automation project.
Download the case study now!
About Prisma Campaigns
Prisma Campaigns is an all-in-one marketing automation platform specially designed for banks and credit unions. Leverage your data to deliver next-best-offers, personalized and across all channels: email, text, online banking, mobile app and more.