MIAMI, FL. (May 7, 2026) - West Community Credit Union recently partnered with Prisma Campaigns to improve member communications and support its growth as the credit union continues to expand.
Serving more than 42,000 members throughout the St. Louis region, West Community Credit Union continues to invest in technology and innovation to better support its growing membership and evolving digital expectations.
Through this partnership, the credit union aims to enhance its communication with members and create more consistent engagement across the member lifecycle.
West Community Credit Union will use Prisma Campaigns to better organize campaigns, automate communications, and deliver timely, relevant messages to members.
“Automation is a central focus for our marketing operations,” said Koren Greubel, Chief Marketing and Digital Officer at West Community Credit Union. “Prisma Campaigns enables us to automate targeted campaigns and workflows, driving efficiencies across our member communications.”
Prisma Campaigns helps financial institutions to activate their data and deliver coordinated communications across multiple channels, including email, SMS, push notifications, online banking banners, and direct mail.
"West Community Credit Union is committed to delivering thoughtful, personalized member experiences," said Guillermo Winkler, CEO of Prisma Campaigns. "We're excited to support their team with technology that helps drive meaningful engagement and long-term growth."
West Community Credit Union is a full-service financial cooperative serving more than 42,000 members in the St. Louis region. Since 1936, the credit union has helped members improve their financial well-being through personalized financial solutions and exceptional service.
For more information, visit: https://www.westcommunitycu.org
Prisma Campaigns is an omnichannel marketing automation platform built specifically for financial institutions. The platform enables organizations to leverage their data, automate marketing initiatives, and deliver personalized member communications that drive engagement, retention, and growth.
For more information, visit: https://prismacampaigns.com