--- title: Prisma's Marketing automation Blog | Ianai Urwicz description: Ianai Urwicz, Prisma Campaigns' CRO with executive and entrepreneurial experience in the telecom industry, mobile payments and FinTech ecosystem. --- [![Prisma Campaigns](https://resources.prismacampaigns.com/hubfs/Logos/prisma-campaigns-logo.svg "Prisma Campaigns")](https://prismacampaigns.com/) - Challenges we solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial well-being](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) - [Our solution](https://prismacampaigns.com/features/) - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) - Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) - Our company - [About](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) - [Request a demo](https://prismacampaigns.com/schedule-demo/) # Ianai Urwicz Ianai Urwicz, Prisma Campaigns' CRO with executive and entrepreneurial experience in the telecom industry, mobile payments and FinTech ecosystem. Topics | Subscribe | Trending 07 Jul 2021 [Share of Wallet](https://resources.prismacampaigns.com/blog/tag/share-of-wallet) 4 min read ## [Top tactics to increase share of wallet in banking](https://resources.prismacampaigns.com/blog/tactics-to-increase-share-of-wallet-in-banks) Share of wallet (SOW) is one of the best indicators of loyalty. It provides a great way to objectively evaluate how well your cross-selling and customer retention strategies are working. By [Ianai Urwicz](https://resources.prismacampaigns.com/blog/author/ianai-urwicz) 01 Jun 2021 [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) 5 min read ## [Emerging from the pandemic - what we’re hearing](https://resources.prismacampaigns.com/blog/emerging-from-pandemic) Coming out of the pandemic, no doubt there will be a big adjustment to society and the economy as a whole, and there’s a healthy debate about what's transitory and what's not, and how to reactivate... By [Ianai Urwicz](https://resources.prismacampaigns.com/blog/author/ianai-urwicz) 19 Apr 2021 [Events](https://resources.prismacampaigns.com/blog/tag/events) 3 min read ## [Takeaways from CULytics Virtual Summit 2021](https://resources.prismacampaigns.com/blog/takeaways-culytics-summit-2021) We really enjoyed attending and sponsoring the 6th Annual CULytics Virtual Summit last month—it was fun to connect through our virtual booth and to present as a finalist in the Fintech Pitch... By [Ianai Urwicz](https://resources.prismacampaigns.com/blog/author/ianai-urwicz) 16 Mar 2021 [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) 8 min read ## [How to boost your financial institution’s ROI with digital marketing](https://resources.prismacampaigns.com/blog/boost-financial-institutions-roi-digital-marketing) Gone are the days marketers could rely only on print ads, billboards, and TV commercials. Today, you can’t step foot into the marketing world without immersing yourself into the realm of digital... By [Ianai Urwicz](https://resources.prismacampaigns.com/blog/author/ianai-urwicz) 10 Dec 2019 4 min read ## [Embracing the Digital Imperative](https://resources.prismacampaigns.com/blog/embracing-the-digital-imperative) As demanding as getting your credit union up to speed with the digital tools may seem, a great future awaits for those who embrace it. We get it, innovating and staying current can feel like a... By [Ianai Urwicz](https://resources.prismacampaigns.com/blog/author/ianai-urwicz) 18 Jul 2019 3 min read ## [Fintech landscape - We need it all and we need it now](https://resources.prismacampaigns.com/blog/fintech-landscape-we-need-it-all-and-we-need-it-now) Competition for small and medium size financial institutions is coming from all angles, from the tiny fintechs which originally looked like impertinent intruders and from the largest and wealthiest... By [Ianai Urwicz](https://resources.prismacampaigns.com/blog/author/ianai-urwicz) 02 Jul 2019 3 min read ## [Who will run the AI in banking?](https://resources.prismacampaigns.com/blog/who-will-run-the-ai-in-banking) Since the dawn of human civilization we've been developing technologies to improve or ease our productivity. If we take a quick look at history we can see that from time to time there have been... By [Ianai Urwicz](https://resources.prismacampaigns.com/blog/author/ianai-urwicz) 26 Jun 2019 3 min read ## [From digital banking to intelligent banking](https://resources.prismacampaigns.com/blog/from-digital-banking-to-intelligent-banking) Digital banking is here to stay. And for customers like me it has steadily became a necessity. The day I discovered I could do my errands without leaving home, at any time and wearing only my... By [Ianai Urwicz](https://resources.prismacampaigns.com/blog/author/ianai-urwicz) 20 Jun 2019 [Events](https://resources.prismacampaigns.com/blog/tag/events) 1 min read ## [Prisma Campaigns takes home AXFI's Killer Fintech Speed Round Award](https://resources.prismacampaigns.com/blog/prisma-campaigns-takes-home-innovation-club-award-from-axfis-3rd-annual-killer-fintech-speed-rounds) Last week, we attended the 6th Annual Analytics and Financial Innovation (AXFI) Conference in Minneapolis. This event addresses the growing need to make analytics and innovation (particularly in... By [Ianai Urwicz](https://resources.prismacampaigns.com/blog/author/ianai-urwicz) 03 May 2019 [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) 2 min read ## [CU Rise partners with Prisma Campaigns to help CUs leverage their data](https://resources.prismacampaigns.com/blog/cu-rise-analytics-partners-with-prisma-campaigns-to-help-credit-unions-effectively-leverage-data) Today, data analytics specialist CU Rise Analytics has partnered with Prisma Campaigns, provider of intelligent marketing automation to provide complementary solutions for Credit Unions (CUs). Both... By [Ianai Urwicz](https://resources.prismacampaigns.com/blog/author/ianai-urwicz) 13 Nov 2018 3 min read ## [5 biggest challenges of automated marketing - and how to overcome them](https://resources.prismacampaigns.com/blog/5-biggest-challenges-in-a-digital-marketing-campaign-for-banking) To save you from unpleasant surprises we listed five typical challenges that come when implementing a digital marketing campaign for banking and the best ways to resolve them. By [Ianai Urwicz](https://resources.prismacampaigns.com/blog/author/ianai-urwicz) [Load More Posts](https://resources.prismacampaigns.com/blog/author/ianai-urwicz/page/2) ## Marketing automation and personalization insights for banks and credit unions delivered to your inbox. ### Topics - [Marketing Automation](https://resources.prismacampaigns.com/blog/tag/marketing-automation) - [Marketing Strategy](https://resources.prismacampaigns.com/blog/tag/marketing-strategy) - [Press Releases](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Events](https://resources.prismacampaigns.com/blog/tag/events) - [Omnichannel marketing](https://resources.prismacampaigns.com/blog/tag/omnichannel-marketing) - [Digital Marketing](https://resources.prismacampaigns.com/blog/tag/digital-marketing) - [Personalization](https://resources.prismacampaigns.com/blog/tag/personalization) - [Marketing](https://resources.prismacampaigns.com/blog/tag/marketing) - [Consumer Journey](https://resources.prismacampaigns.com/blog/tag/consumer-journey) - [Segmentation](https://resources.prismacampaigns.com/blog/tag/segmentation) - [Customer Data](https://resources.prismacampaigns.com/blog/tag/customer-data) - [Email Marketing](https://resources.prismacampaigns.com/blog/tag/email-marketing) - [COVID-19](https://resources.prismacampaigns.com/blog/tag/covid-19) - [Case Studies](https://resources.prismacampaigns.com/blog/tag/case-studies) - [Channel Optimization](https://resources.prismacampaigns.com/blog/tag/channel-optimization) - [Onboarding](https://resources.prismacampaigns.com/blog/tag/onboarding) - [Prisma Highlights](https://resources.prismacampaigns.com/blog/tag/prisma-highlights) - [Lead Generation](https://resources.prismacampaigns.com/blog/tag/lead-generation) - [Data](https://resources.prismacampaigns.com/blog/tag/data) - [Share of Wallet](https://resources.prismacampaigns.com/blog/tag/share-of-wallet) - [Webinars](https://resources.prismacampaigns.com/blog/tag/webinars) - [Customer Loyalty](https://resources.prismacampaigns.com/blog/tag/customer-loyalty) - [Product Updates](https://resources.prismacampaigns.com/blog/tag/product-updates) - [Savvy Scenarios](https://resources.prismacampaigns.com/blog/tag/savvy-scenarios) - [Cross-Sell](https://resources.prismacampaigns.com/blog/tag/cross-sell) - [Life Stage](https://resources.prismacampaigns.com/blog/tag/life-stage) - [Media](https://resources.prismacampaigns.com/blog/tag/media) - [AI](https://resources.prismacampaigns.com/blog/tag/ai) - [Gamification](https://resources.prismacampaigns.com/blog/tag/gamification) - [Nurturing](https://resources.prismacampaigns.com/blog/tag/nurturing) ### Subscribe to Email Updates ### Trending [MAC Conference 2026: Rethinking human connection in the age of AI](https://resources.prismacampaigns.com/blog/mac-conference-2026-rethinking-human-connection-in-the-age-of-ai) Sep 23 2026 [Your credit union has the technology. Can marketing actually use it?](https://resources.prismacampaigns.com/blog/where-does-marketing-automation-fit-in-a-credit-unions-tech-stack) Sep 09 2026 [What should financial institutions look for in a marketing automation platform?](https://resources.prismacampaigns.com/blog/what-should-financial-institutions-look-for-in-a-marketing-automation-platform) Aug 20 2026 [Larky & Prisma partner to deliver coordinated omnichannel engagement](https://resources.prismacampaigns.com/blog/larky-prisma-partner-to-deliver-coordinated-omnichannel-engagement) Jul 29 2026 [SunWest FCU Selects Prisma Campaigns for Personalization & Engagement](https://resources.prismacampaigns.com/blog/sunwest-fcu-selects-prisma-campaigns-for-personalization-engagement) Jul 02 2026 [A growth-generating Referral Campaign](https://resources.prismacampaigns.com/blog/a-growth-generating-referral-campaign) Jun 18 2026 [Customer data your financial institution already has and isn't using](https://resources.prismacampaigns.com/blog/customer-data-your-financial-institution-already-has-and-isnt-using) Jun 11 2026 [The hidden cost of uncoordinated member communication](https://resources.prismacampaigns.com/blog/the-hidden-cost-of-uncoordinated-member-communication) May 28 2026 [West Community Credit Union partners with Prisma Campaigns to improve member communications](https://resources.prismacampaigns.com/blog/west-community-credit-union-partners-with-prisma-campaigns-to-improve-member-communications) May 06 2026 [The biggest themes from The Financial Brand Forum 2026](https://resources.prismacampaigns.com/blog/the-biggest-themes-from-the-financial-brand-forum-2026) Apr 22 2026 ![Prisma Campaigns](https://prismacampaigns.com/wp-content/uploads/2023/09/prisma-logo-wireframe-white.svg) ## Get in Touch 66 W Flagler St, 9th floor, Miami, FL, 33130, USA +1 (786) 808-1828 [info@prismacampaigns.com](mailto:info@prismacampaigns.com) ## Challenges We Solve - [Grow membership](https://prismacampaigns.com/challenges/grow-membership/) - [Drive loan and deposit growth](https://prismacampaigns.com/challenges/drive-loan-and-deposit-growth/) - [Improve member's financial wellbeing](https://prismacampaigns.com/challenges/improve-member-financial-wellbeing/) - [Elevate digital experiences](https://prismacampaigns.com/challenges/elevate-digital-experiences/) - [Do more with existing resources](https://prismacampaigns.com/challenges/do-more-with-existing-resources/) ## Product - [Marketing automation](https://prismacampaigns.com/features/) - [Predictive analytic models](https://prismacampaigns.com/offer/predictive-analytics/) - [Direct deposit switch](https://prismacampaigns.com/offer/direct-deposit-switch/) - [Migration services](https://prismacampaigns.com/migration-services/) - [Prisma campaigns accelerator](https://prismacampaigns.com/offer/campaigns-accelerator/) ## Resources - [Blog](https://resources.prismacampaigns.com/blog) - [News](https://resources.prismacampaigns.com/blog/tag/press-releases) - [Digital library](https://prismacampaigns.com/digital-library/) - [Webinars](https://prismacampaigns.com/webinar-recordings/) - [Short videos](https://prismacampaigns.com/mapping-the-data-maze-short-video-series/) - [Case studies](https://prismacampaigns.com/case-studies/) ## Our Company - [About us](https://prismacampaigns.com/about-us/) - [Partners](https://prismacampaigns.com/partners/) - [Why Prisma?](https://prismacampaigns.com/why-prisma/) ![GDPR Compliant, SOC2, Amazon Web Services](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-logos-1.png) - [![Twitter / X](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-twitter.svg)](https://twitter.com/prismacampaigns) - [![Facebook](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-facebook.svg)](https://www.facebook.com/PrismaCampaigns/) - [![LinkedIn](https://prismacampaigns.com/wp-content/uploads/2023/09/footer-icon-linkedin.svg)](https://www.linkedin.com/company/prismacampaigns) Copyright © 2026 Prisma Campaigns. 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