Share of wallet (SOW) is one of the best indicators of loyalty. It provides a great way to objectively evaluate how well your cross-selling and customer retention strategies are working.
Coming out of the pandemic, no doubt there will be a big adjustment to society and the economy as a whole, and there’s a healthy debate about what's transitory and what's not, and how to reactivate...
We really enjoyed attending and sponsoring the 6th Annual CULytics Virtual Summit last month—it was fun to connect through our virtual booth and to present as a finalist in the Fintech Pitch...
Gone are the days marketers could rely only on print ads, billboards, and TV commercials. Today, you can’t step foot into the marketing world without immersing yourself into the realm of digital...
As demanding as getting your credit union up to speed with the digital tools may seem, a great future awaits for those who embrace it. We get it, innovating and staying current can feel like a...
Competition for small and medium size financial institutions is coming from all angles, from the tiny fintechs which originally looked like impertinent intruders and from the largest and wealthiest...
Since the dawn of human civilization we've been developing technologies to improve or ease our productivity. If we take a quick look at history we can see that from time to time there have been...
Digital banking is here to stay. And for customers like me it has steadily became a necessity. The day I discovered I could do my errands without leaving home, at any time and wearing only my...
Last week, we attended the 6th Annual Analytics and Financial Innovation (AXFI) Conference in Minneapolis. This event addresses the growing need to make analytics and innovation (particularly in...
Today, data analytics specialist CU Rise Analytics has partnered with Prisma Campaigns, provider of intelligent marketing automation to provide complementary solutions for Credit Unions (CUs). Both...
To save you from unpleasant surprises we listed five typical challenges that come when implementing a digital marketing campaign for banking and the best ways to resolve them.