Act like Amazon: how banks and credit unions can create a data-driven marketing strategy
5 steps for banks and credit unions to harness the power of data (eBook)
Financial Institutions (FIs) have as much first party data as Amazon, if not more. What would it take for them to act like Amazon and deliver the kind of highly personalized experience that increases cross-sell and customer loyalty?
In this eBook you will learn:
How FIs are investing in artificial intelligence and personalization in 2021
What kind of information is most important for FIs to leverage
The role of AI for FIs
Examples of highly personalized offers in FIs
Five practical steps for FIs to deliver personalization
Download the free ebook now!
About Prisma Campaigns
Prisma Campaigns is an all-in-one marketing automation platform specially designed for banks and credit unions. Leverage your data to deliver next-best-offers, personalized and across all channels: email, text, online banking, mobile app and more.