Act like Amazon: how banks and credit unions can create a data-driven marketing strategy

5 steps for banks and credit unions to harness the power of data (eBook)

Financial Institutions (FIs) have as much first party data as Amazon, if not more. What would it take for them to act like Amazon and deliver the kind of highly personalized experience that increases cross-sell and customer loyalty?

In this eBook you will learn: 

  How FIs are investing in artificial intelligence and personalization in 2021

  What kind of information is most important for FIs to leverage

  The role of AI for FIs

  Examples of highly personalized offers in FIs

  Five practical steps for FIs to deliver personalization